white hat seo

3 reasons why online business should consider SEO

December 19, 2016 By Team Impossible Leave a Comment

Having an online business means that you should have more than one online marketing strategy to ensure that your business is getting the traffic that it needs. This is where SEO comes in. Many people and business owners know about the existence of SEO but however, they do not consider it necessary to implement it in their marketing efforts. These reasons will prove that every business needs to invest in SEO in order to further improve their sales.

Generating traffic to the website

One of the biggest reasons why online businesses should implement SEO strategies is to ensure that the business is getting enough online traffic that could potentially turn into conversions for the business.

With many other competitors and websites found online, it is definitely crucial to make your website found in the search engine results page. Only when your website is found then your business brand will be known over time. There are also other online marketing strategies that can be implemented such as pay per click. However, if you are on a budget, SEO will certainly help you in the long run.

Reduce cost

When it comes to online business, many start-ups find it easier to adapt as there are not many fixed costs such as rental fees and employees’ wages that they have to fork out each month. Working from home is a leisure and definitely, cost savvy. However, it is not always easy to be successful online. Hence, SEO is needed to help sieve through the target audience that you are looking for. With so many SEO myths over the years, ensure that you sign up for a credible SEO course.

Build a brand online

Not only is SEO the key to having a successful business on the Internet, but it also helps to build your business brand online. Why is this so? Getting your website ranked for multiple keywords help to build trust and credibility with your current and potential customers. Making your business found in the search engine results page also tells your customers that your business is here to stay. Customers do not have to worry if items do not get delivered or go missing as they could always call in to ask for help and support.

Be mindful and implement only the ethical way of optimising your website, also known as the white hat SEO. SEO is the one thing that can make a difference between having a successful online business or having an online business that is not being noticed by online viewers. Only you get to decide.

Custom built website vs Template based website

March 24, 2016 By Team Impossible Leave a Comment

Back in the day managing a website was a painstakingly technical task. A company had to hire technical staffs to maintain the site. However, things changed when Content Management System (CMS) such as WordPress, Joomla, drupal and others came along. One of the considerations any business makes before building a website is the cost of fulfilling that task. Understandably, most businesses will factor in this cost in creating a respectable online branding or presence.

For a myriad of businesses, cutting the cost of developing a website is a top priority. Why is this so? Many business owners are now focused on ranking their website using SEO techniques such as white hat seo than to solely focus on a pretty website. Now the question is, what is the difference between using a template and a custom built website?

First of all, a website template is a pre-design collections of codes that can be tweaked easily to fit a business’ requirements. On the other hand, a custom website is just that –a website that has been created from scratch specifically for a particular business.

What is the difference between a custom built website and template?

As stated above, almost all websites these days are built with a CMS. A CMS lighten the technical load of maintaining a website through the back end which requires the access and editing of the source code (contains the coding language used to create sites). With a CMS, a non-techie individual can easily change appearance, navigation, graphics or text. Additionally, almost all CMS software comes with pre-made themes (free or bought) that are used in creating websites.

Building a website from scratch or using templates has both its advantages and disadvantages. As per the industry standards, a custom built website is better than a template based website. Of course, the odds can be easily evened if you hire a lousy web designer. Obviously, a custom website is more expensive than a template based site. Why does it matter? Big companies are largely concerned about their online marketing efforts and how their presence online will affect their sales.

The pros of a custom built website

Clearly, uniqueness in website appearance and graphics is a major advantage of creating a custom website. Having more control over the appearance and a strong website presence translates to better reception and branding for your business. Most important, websites has to be mobile-friendly.

They are flexible – Since the site is built to fit specific business requirements, it can be easily tweaked to accommodate any future changes. On matters flexibility a template site might require a system overhaul even in minute changes.
Search engine optimization (SEO) – a custom built site allows the implementation of SEO friendly tweaks. However, it’s necessary for the business owner to request optimization to be done. It is also noteworthy that black hat seo techniques should not be implemented to avoid a waste of your effort.
A custom built site is great for Ecommerce – a template is disadvantaged when it comes to ecommerce. Ecommerce sites require complex applications which a template lacks.

The cons of a template based website

As you might have noticed we have focused so much on the pros of a custom built site and cons of a template based site respectively. It is intentional because we believe a custom built site is great for business. Nonetheless, here are the cons of a template site.

Lack of flexibility – Although you are allowed to make changes on a template there are limits to the extent you can make these changes. Premium templates allow you to make minimal customizations.
Some templates are not responsive – responsiveness isn’t just an aesthetic requirement it has become an SEO requirement especially on Google.
Security – templates are easy targets by hackers because of the many sites with a similar template. Interesting features and functionalities such as ecommerce and site interactivity.

Each of the options stated above varies, depending on the industry of the business. However, a custom built site has greater advantages over a template built site. But a small business running on a shoestring budget with few requirements might save a lot using a template.

Can digital marketing strategy work without SEO?

February 25, 2016 By Team Impossible Leave a Comment

If the idea of losing sales for your business sends shivers down your spine, you definitely are pondering on a daily basis on how you can maximize your online marketing strategies to turn around your business fortunes and achieve a competitive edge. Simply put, digital marketing in essence refers to the effective utilization of digital channels to advertise and market services and products. It is a process aimed at generating interest from prospective and target customers with the sole aim of converting them into sales opportunities. A few examples of digital marketing include:

Search engine optimization (SEO)
Search engine marketing (SEM)
Influencer marketing
Campaign marketing
Content marketing
Content automation
E-commerce marketing
Email direct marketing
Optical disks and games
eBooks
Social media marketing

The aforementioned are some but a few examples of digital marketing and which businesses from all over the globe employ on a daily basis with the sole objective of ensuring that they achieve a competitive edge. However, with all the great benefits of digital marketing and its potential to the well-being of a business, questions still abound as to whether a digital marketing strategy can work without SEO. The direct and unequivocal answer is a simple and strong NO.

Search engine optimization (SEO) refers to the practice or process of utilizing accepted techniques with the sole objective of improving search engine ranking in order for the website to enjoy more organic traffic. Let’s take a look at why SEO is important and why any digital marketing strategy cannot work without SEO.

SEO makes it possible for people to find your website

Your business website is your first point of contact with your prospective customers. It’s like a window to your business. However, if your prospective customers cannot find your website, then your goose is cooked and your website is as good as nonexistent. With approximately 4 billion searches done through Google in a single day, you cannot afford to neglect SEO. By doing so, you will fail miserably in digital marketing.

SEO serves to build credibility

If your websites is at the top of search engines through organic search, it sends the message to prospective customers that yours is a business whose brand is stronger, credible and widely recognized. Essentially, effective SEO practices such as white-hat SEO serves to build credibility to your business by increasing exposure, visibility and brand presence. In any case, we live in an era where everybody from young to old just “Google it!”

SEO focuses on the most effective sales tool of a business

What is the most effective sales tool of a business? You guessed it right. It’s a website! Your website is your businesses saving grace. It is, without a doubt, your perfect employee. It is open 7 days a week, 24 hours a day, 365 days in a year. It doesn’t demand from your sick leave, or arrive late to work due to a myriad of reasons. If optimized properly, it pulls in leads, opt-ins and sales without any kind of hassles.

So, can a digital marketing strategy work without SEO? I believe this article has answered your question.

5 ways to increase organic traffic to your website

August 26, 2015 By Team Impossible Leave a Comment

While doing internet marketing for your business, organic traffic is one of the most important traffic that your website needs. Organic traffic refers to traffic generated from the search engines. A higher ranking website receives a higher organic traffic and building one is not like a walk in the park. It takes effort and time. It requires that you invest in the technical aspect of your website and ensure that all aspects of it are optimized for the search engines. Here are the 5 ways you can increase organic traffic to your website:

Proper optimization of your website

It’s important that you perform keyword research and optimize your website based on your preferred keywords. When people search for information online, they enter search phrases (keywords) that are instrumental in locating your website. For instance, if you are an SEO company, you can utilize keywords such as ‘SEO Company’, ‘SEO expert’, ‘SEO agency’, ‘online SEO’ and many more. Proper optimization of your website requires that you focus on on-page SEO as well as off-page SEO to make your site favourable to the search engines which helps to get your website rank and increase in organic traffic.

Incorporate the use of long tail keywords

Short key phrases such as ‘SEO agency’ have become too common in the market and competitive hence watering down the competitive edge your business might be having. In this light, increasing organic traffic to your website requires that you make use of long tail keywords. For instance, instead of using SEO agency, you should instead use a long tail keyword such as ‘SEO agency in Perth’. Long tail keywords have less competition as compared to short key phrases and therefore lead to better relevant results in so far as traffic is concerned.

Generate unique and quality content

A ranking website without good content is an exercise in futility. You probably have heard of the phrase that content is king. Create content designed for the human beings and not for the search engines. The content you place on your website should be educative, entertaining, interesting, engaging and provide value to the readers. Don’t waste the organic traffic coming in your site without having visitors staying on site to read more. It should be something that visitors would want to share rather than content designed for the search engines and weak in every aspect.

Use ethical SEO practices

In the SEO world, a website ranking is determined by how well the site is optimized; from the quality of content it contains and whether it utilizes unethical or ethical SEO practices. Always ensure you stick to White Hat SEO practices and desist from Black Hat SEO practices. Unethical practices are basically bad practices designed to trick the search engines to rank a website high. This can lead to your site being penalized, delisted and even banned. To increase organic traffic to your website, always play by the rules.

Embark on ethical and natural link building

The use of unnatural links or spamming can have your website penalized and drop in rankings. The moment you have enough and unique quality content on your website, you should embark on ethical and natural link building. Ensure you link to high authority sites that are credible and desist from linking to any type website you stumble on without verifying whether it’s credible or not. You can begin adding links to your posts and guiding your readers to relevant posts within or without your website. If done diligently and in the correct way, link building is a great way to attract organic traffic.

Top 3 ways to generate traffic to your website via Youtube

August 20, 2015 By Team Impossible Leave a Comment

The cold reality is online business realize that there can be no success without traffic to their website. A website with no traffic is technically dead. In essence, website traffic is lifeblood, an important element to the success of a business.

This is the very reason why businesses invest in online marketing initiatives such as SEO and adopting in their best practices to increase traffic to their websites. While there are many ways a business can generate traffic to their website, there is no denying that YouTube is one of the most potent methods. People are generally attracted to videos. In fact, YouTube alone boasts of over 1 billion users and this is an indication of the symbiotic relationship between users and videos. Here are the 3 ways how you can generate traffic to your website via YouTube.

Creating “How to” videos

We learn new things on a daily basis. ‘How to’ videos are very popular among people because it teaches a person how to do something. If you are keen on generating traffic and directing it to your website, the logical thing would be to start creating “how to” videos that people might be interested in. It could be a demonstration video on how to fix a bug on your computer, how to adjust camera settings on a particular mobile device and many more. Such videos tend to get more traffic because valuable information are being shared and it may also pique the interest of viewers to learn something new.

Create a video discussing or talking about a particular thing

The idea is to enlighten people on the products you sell or the services you offer. However, it’s important that you know the topic and you pass across the knowledge and information very well. If your website is all about an SEO agency, you can talk about different SEO techniques like white hat seo, black hat seo or grey hat seo and educate the public on how to make your website rank high on search engines. However, ensure that the videos are short and not too long as people tend to lose interest in longer videos. You should also ensure that you include a link to your videos so that viewers can click and go to your site. This simple step helps in your link building effort.

Interview an expert

Are you in the affiliate marketing business? Why not schedule an interview with an affiliate marketing guru and provide valuable information to your viewers. Ensure you ask the right questions and your viewers can learn something from your video. It serves to create credibility for you and your business and shows that you align yourself with successful people within your line of business. The top benefit of interviewing an expert for your video is that you will be able to attract traffic from your expert’s diehard fans which by all means work to benefit your business.