Social Media Marketing Malaysia | Internet Marketing

Social media marketing: Is it cheaper than normal marketing?

December 12, 2016 By Team Impossible Leave a Comment

There are many questions about social media marketing and normal marketing. Marketers and especially new business owners are wondering which one of the option might be the cheapest and best to use. A group of people will think that normal marketing helps in reaching out to more people whereas others think that the use of online marketing is a much cheaper option and it helps in targeting the right audience.

Here are a few facts about these two marketing options to help in making the right marketing efforts for businesses.

The normal marketing

Normal marketing is basically about the marketing strategies that most people know of today. This type of marketing is also known as the printed marketing, usually printed in the newspapers and magazines. Other than printed, they are also often displayed on the television. This type of marketing is typical as seen by the public, including both who are interested or not.

This can be an effective type of marketing strategy for brands like fashion and accessories industry where they seek attention from the general public of their apparels. However, this type of marketing does not come cheap and not every businesses has the marketing budget for it.

Social media marketing

As technology advanced through the years, the use of social media marketing has tremendously increased. Marketers and business owners are now looking into new ways to market their product and services online through campaign advertisements also known as pay per click. These type of campaign can be done in platforms such as Google, Facebook, Instagram, LinkedIn and much more.

This type of marketing is usually effective as it targets the specific group of people who are interested in such products and services. However, it is important to note that there are many factors that affect the pay per click strategy. Hence, one needs to know the correct techniques of optimising the ads to see the desired results.

Is social media marketing cheaper?

Do not get easily deluded by the common myth of internet marketing that it is entirely free. They do cost, but in a lighter note, it does not cost as much as the normal marketing. Money spent are being used to get the advertisement published and to hire a professional who has experienced in handling advertisements to assist with the marketing campaign.

The cost difference between the normal marketing and social media marketing is huge. Social media being the cheaper option, has since then attracted many businesses to advertise online. Not only does it bring leads but it has proven to be an effective form of marketing as it helps in turning these leads into customers.

Social media marketing benefits

There are many benefits when it comes to marketing campaigns on the social media platform. Some of the benefits are:

You will be able to reach a much more targeted audience with social media marketing compared to a mass audience via the normal marketing. Businesses get to save cost on unnecessary advertising on people who are not interested in the product and services.
It is cheaper to start an online marketing campaign. Most often, the normal marketing will incur in more hidden charges such as a service fee. Not only is social media marketing cheaper, businesses will also get to track in detail about the consumer behaviour through the use of Google analytics – which is something that the normal marketing could not offer.

4 steps in setting up an online business

November 28, 2016 By Team Impossible Leave a Comment

If you want to promote your business products, it is essential to take your business online especially in this time and age. Online business is beneficial in generating the right target audience that will help in increasing customer retention for your business. However, it may be competitive because there are hundreds of online retailers who have the similar idea. To make your business different from the others, you need to distinguish your business services from other same services. Here are the 4 steps needed in order to start an online company.

Register your business name

Once you have started up your online business, it is vital to make it successful. For that, there are some steps that you would need to follow. Firstly is the registration of your business. It is important to register your business according to the law. Choose an appropriate official business name and complete the appropriate paperwork to make your business official. Before registration, focus on your production costs, shipping costs, taxes, web hosting fees and other miscellaneous fees.

Next, register a domain name for your business. Choose something that is short and attractive. You may visit domain registration websites to find out some of the combinations that will be suitable for your website. Once you find a good name, go ahead and register your business with it.

Create your company website

Once you have registered your business name, it’s time to make yourself known online. And that can only happen once you build a website. Build your website and choose a web hosting service that you can trust for a long term. It is important to choose a good hosting service that is reliable and has a good speed. This can help to expand your business growth. Different web hosting services are highly structured and each of them offers different packages. Based on your business requirements, choose the one that best suits your needs.

Mobile friendly website

Develop and design websites that are stylish and functional at the same time. The website reflects your brand personality and it is the foremost thing that users look for. Your website must be appealing, and most importantly, it has to be mobile and user-friendly. Hire a web developer to conceptualize the idea of your company’s website. It can get a little pricey, but it’s always a worth to invest on a good website. Ensure that the web developer knows SEO techniques so that your website will be SEO friendly.

After the website development, it is vital to get an e-commerce software that will help to ease the management of your products that you are selling. Furthermore, it will help customers to view your products and they can make an easy purchase online. The software will automatically store your information and offers secure shopping experience. Ecommerce web services make it easy to sell your products on the web.

Adopt SEO techniques in the website

You need to make your business active by adopting the online marketing techniques. For that, you need to implement the SEO strategies to rank your website at the top of the search engine page. Also, write good and quality articles that feature your business products and services.

To achieve more traffic for your business, you can use other techniques to help in promoting your online business such as pay per click or social media marketing. Implement these techniques in your online business and get the maximum amount of customer attention.

Why do you need to undergo SEO training?

November 7, 2016 By Team Impossible Leave a Comment

Why do you need to undergo SEO training?

Search engine optimization is vital in the online marketing industry. Traditional marketing services are no longer useful because they fail to drive traffic and sales into your business. Today, consumers are using the online media platform for almost every purpose of their marketing strategy. It is essential to go for SEO training to promote your business products and services over the internet.

How SEO training helps

SEO helps in increasing traffic to your website. Once you have learnt and applied the SEO techniques correctly, you can find your website located at the top of search engine result page from the keywords that you have targeted. The training also helps in gaining a high return on investment for your business. Training sessions usually involved the complete breakdown of SEO concepts and a tad of social media marketing.

SEO training is cost effective because you do not need to do any form of advertising and the techniques involved is actually targeting the users who are actively looking for your business products and services. On top of the training, you will also learn on how to build a proper website structure and adopt a more user and mobile friendly business website as a whole.

SEO training sessions are helpful in understanding the keyword demands and content strategy. You can easily identify the keywords that consumers are looking for. Based on the keywords selection and identification, you can evaluate the strategies for modifying the content to increase its relevance.

Being in the competitive market, it is important to develop your brand awareness. Hence, SEO training can help businesses to stay afloat digitally and develop customer business relationships. They are helpful in holding the grip in the market with the correct exposure for your business. With inadequate SEO training sessions, you could be missing valuable opportunities that are helpful for building brand awareness.

Importance of SEO for marketing professionals

Business owners are reaping the maximum benefit from the online marketing platform. It is vital that marketers should choose SEO training in order to improve in their career. The training sessions deliver competitive edge on other professionals and it is best for those who are seeking growth in the marketing industry. If you are involved in any business, a multi-talented professional to cope up in the competitive market is always required.

Top social media marketing trends

October 26, 2016 By Team Impossible Leave a Comment

Top social media marketing trends

What is social media marketing?

Social Media Marketing (SMM) is basically the use of social networking websites as a marketing tool. The main aim of SMM is to develop a quality and unique content that users will share on their social media platform. It will help business owners to increase their online brand exposure and customer’s reach. With the help of SMM, you can get direct feedback from customers and ask questions or discuss more on your business.

Popular trends of social media marketing

Video content: This trend is highly popular in content marketing. You can make an awareness or an educational video to educate the general public or your targeted audience. A good content in a video can help to market your brand online.
Pay for exposure: Having enough exposure helps to create awareness to your brand. However, the start to an exposure does not come for free. Paying a small sum of money to advertise your brand can sometimes be worth the money spent. In return, you will get more leads which could potentially convert to your customers. For this, use Facebook’s publicising platform, where you can target to a specific age, gender, area, and many other parameters.
Making use of new social media platforms: With the 3 big players of social media namely Facebook, Twitter, and LinkedIn. They work in a similar function of endorsing your brand in a different way. But now, new platforms like Instagram and Snapchat are available. Both of them serve a functional role despite having massive user bases.
Buy buttons: Social media marketing has changed the advertising experience and incorporates new methods for better user experience. Ads are starting to work their way into users’ news feeds and profiles more smoothly. These are naturally connected with a buy button, which leads to an integrated cart that helps in converting followers into real customers.

How to use social media to market your business

The initial step to do before engaging in online marketing is to focus on the things that you are targeting. Know about your assets and also who your target customers are. Sign-up for different social media platforms and create your own business page. Keep your page active by ensuring that there is a minimum of 2 postings per week. However, be mindful of spamming your business page as this might annoy users and you may end up losing your customers instead.

Use social media network like YouTube for posting of your business videos and not forgetting, Google+ pages by creating circles of connection in targeting a group of people who are interested in your products and services.

Make use of LinkedIn as it provides the best way to get involved with potential customers by joining industry groups and starting group discussions. That is why you need to get alerts on your phone when people are engaged with you and remember to respond to them as a basic form of courtesy.

How essential is hashtag in social media marketing?

October 17, 2016 By Team Impossible Leave a Comment

Before sharing about the usage of the hashtag, we should discuss what hashtags actually are. Briefing out the definition, it is “a social media tagging system to categorise content into parts”. It does not only lead to the benefit of content marketing but also provides you with branding on your online business.

A hashtag can be used as a content description in short or can be used as a clickable page to link to. Starting with a “#” symbol, it signifies the word hash with a tag as a content in it. They are helpful in tying the content together. For instance, #socialmediamarketing, #onlinemarketing, #onlinebusiness are all examples for hashtags. The hashtag does not permit the use of spaces in between.

The concept is really unique and it came across in the year 2009. The first hashtag floated was #barcamp by Chris Messina. They were first talked about as “Twitter grouping” which means twitter made it famous for the first time.

How do business benefit from the hashtags?

The hashtag is first and foremost a key success to social media marketing. It helps to bring in free traffic by making use of the content efficiently. It does not only provide the online presence for business’ products and services, it also helps in matching up a conversation on a particular topic about the business. The main idea is to stick with it and make it more relevant.

The hashtag can be of any type and any category. For example:

Gossip: #talkitive, #chatterpatter
Mood: #happy, #funny, #nostalgic
Season:, #sunnyday, #wednesday
Feeling: #inlove, #caring

These can be of an infinite type as per your imagination and thinking. Therefore, hashtags as a part of marketing is the best online free content or topic tool to go for and is worth using. It has various trends on various social media platforms such as Instagram, Twitter, Facebook, Tumblr and Google+. It is not encouraged to be used in LinkedIn because of the platform’s nature of displaying professionalism. Here, we will be sharing the usage of the hashtag in some of the social media platforms.

Twitter

Twitter is where the hashtag originally came from. It has been surveyed that 40% of the people retweet on twitter using the hashtag you mention. That means, 40% of the tweets get retweeted if they have hashtags in it. Which is why the concept of ‘trending’ came about. When a particular hashtag is often used either by tweets or retweets, the more viral it becomes. Users are able to include as many hashtags as they like as long as it is within the 140 character limit.

Facebook

There is over a billion active base in Facebook and the usage of the hashtag will help you get more interactions. However, limit your posts from 1-2 hashtag is sufficient. 1-2 hashtags will give you an average of 598 interactions per post. However, it is not encouraged to put too many hashtags on Facebook as it is not a full-fledged search engine for users. The purpose of hashtag in Facebook helps readers to understand in a glance the topic of the post.

Instagram

The photo sharing app rely heavily on hashtags to help users find the product and services they are looking for. Using multiple hashtags will help you in 80% of interactions. The more hashtag you have, the more interaction you will receive. In Instagram, you can put up to a maximum of 30 hashtags.

Google+

The criticality of using the hashtags in Google+ is more. It helps in doubling the chances of getting the right form of traffic. With Google being the primary search engine in the market, having more hashtag in Google+ will also help in getting free traffic and interactions.

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