Instagram is now one of the most popular social media platforms in the world – not to mention that it is among the successful platform for social media marketing. Currently, it boasts of more than 400 million registered users globally. In terms of active users, the platform has overtaken Twitter.
What many people may not realize is that Instagram has now become one of the most effective marketing tools. To use the platform for marketing your business, you must focus on increasing the number of followers.
Instagram users will keep following you if you use a good camera for taking high quality photos and videos. Create a marketing funnel and use it to channel any Instagram user you want to convert into a follower. You need more followers if your marketing endeavors are to succeed.
How do you increase followers in Instagram?
Focusing on a passionate niche
The most successful and popular Instagram accounts focus on 1-2 niches. You must be specific about the niche that you want to make your specialty. Find something that you’re completely passionate about and post as much as possible about it.
Post epic content all the time
Followers on your Instagram account will increase exponentially once you learn the benefits of posting high quality videos and photos each time. Avoid posting randomly or occasionally. Post new content through your Instagram account and see the list of followers growing massively. Just like how good content and quality ones plays a part in content writing for blogs, quality images are essential for Instagram.
Captivating and motivating followers through create captions
Check that the caption under each photo or video is not only captivating but also motivating. Be creative with the captions.
Using appropriate emojis
Emojis are a great way of expressing one’s feelings through text. Through the right emojis, you can communicate with existing and prospective customers through texts and social media accounts. However, remember to use the right emojis correctly without overdoing it.
It’s bad to post once a week or occasionally. Just as bad as is the habit of posting too many times, thus giving your followers little time to follow, digest or process the last image or photo that you posted.
Using Instagram goes hand-in-hand with hashtags. Knowing how to use hashtags is just half the job. Your next task involves learning how to use the hashtags correctly. Descriptive hashtags are the most effective as it allows users to look through images which have the same hashtag
Engaging with users
You shouldn’t create an Instagram account and use it purely for posting videos or photos. You should also use the account to engage with other users. This way, you will develop personal relationships with other users, thus making it easy to convert them into followers. There’s a comment section over at Instagram to reply to your followers!
Creating a positive community
Using Instagram is all about being positive. Creating a positive community where your followers are able to post anything or communicate with you and others is an effective strategy for lengthening your list of followers.
Don’t be afraid to pay Instagram influencers. Through the influencers, you will gain more followers. With the help of the influencers, you won’t have much problem with exposure. Ask the influencers what they charge for promoting you by posting your videos and photos.
Cross-promoting similar accounts
Lastly, cross promoting similar accounts is one of the strategies that you need to start applying today and see your list of Instagram followers growing dramatically. Look for accounts that share certain similarities with yours and promote them. As Instagram users notice the accounts you cross-promote, they will also notice your brand’s account and will potentially follow you. This way, you are also indirectly helping your business to improve its social media presence.