One of the most important rank factors in search engines are links that point back to your page, website, or posts. They demonstrate your website’s value, trust, and unique location in the niche of interest. However, getting good backlinks is never easy. Well, as you focus on getting new links to your page, it is advisable to work on improving the current backlinks using the following 4 top methods.
Changing your website’s anchor text
Anchor text can be changed because of many reasons such as brand shift or when the money component has been overdone. To improve on your backlink, you must particularly check whether there are too many links in the footer. While footer links used to be a great point to place a link, the strategy no longer works especially when there are too many. It is important to shift some links into the text to get better results for your online marketing efforts.
A careful comparison of anchor texts with your competitors can reveal if they are well done. Through unique tools such as competitor landscape analyzers, you can understand your website and that of the competitor by reviewing the effectiveness of the links. The graphs in analyzers such as competitor landscape analyzer give you a better picture of how competitors’ links are designed and applied.
Recover links that go to your non-existent pages
When a site is moved, re-launched, or restructured, the chances are that some links will keep pointing to the old page. Using appropriate tools, you can identify these links and recover them. You can achieve this by getting the links and changing them using webmaster. Some website owners might also prefer redirecting the links to the current page. This is a great method of harvesting top notch links using CMS, .htaccess file, or special tools. The links will contribute to your business ranking.
Including the alt component in all image links
While getting a link from an image is acceptable, an image without an Alt-Text tag is not good for any site. Including alt in all images will greatly improve the quality of your images and website hence it should always be included in your pages. The alt component is the text version of the image that should be related to your niche and brand. They make it easy to optimize the image and ensure it can be found in all search engines.
Undisavowing links you want visitors to access
If you have at some point submitted a file to The Google Disavow Links, there is a likelihood that some more files might have found themselves there by mistake. Many changes that take place in Search Engine Optimization(SEO) can mistakenly disavow files. It is important to regularly check on these files to ensure that all visitors can access all files. Other possible causes of disavowing some files that can compromise the access of your pages include links from pages carrying Google penalty, links from sites classified as dangerous, or others that look dodgy. By disavowing these links, you get the assurance that every link will count towards making your site rank higher in search engines.