seo malaysia

Importance of Digital Marketing for businesses in Malaysia

December 28, 2018 By Team Impossible Leave a Comment

Over the years, internet and digital marketing have been increasingly prevalent globally. However, marketing is not just a part of your business, it is the hub of your profit. Which is why it makes it very crucial for you to fully understand Internet marketing before you intend to apply it.

Due to the increasing Internet usage, the marketing strategy has been rapidly changing. Now, the companies or individuals are engaging in digital marketing to turn their visitors into customers.

Through this article, you will understand the digital marketing context in Malaysia and figure out the right way of grabbing the attention of this vast pool of users who are accessing the Internet using computers and mobile devices.

Digital Marketing in Malaysia

The number of Internet users in Malaysia as of the year 2017, marks a total of 24.5 million people which makes up 76.9 percent of the entire population. And as the years pass, the numbers continue to grow rapidly.

Research has also shown that 21.9 million people in Malaysia use their mobile phones to access the Internet, which also explains why there has been a rise in the number of social media users. Out of all the social media channels, the most popular one is Facebook as out of all the Internet users, 97.3% of them own a Facebook account. Furthermore, these social media users are usually on their feed, either watching stories or liking posts for at least four hours daily.

Internet and digital marketing have made a mark all over the world, and if you look at this situation closely, you will realise that you will have to start your business digitally as well. Whether it is about brand recognition or advertisements, either way, you have to start pushing out your content to attract your users to get them to use your service or buy your products. And below, we have prepared a few effective Internet marketing strategies to help you in doing so.

How you can thrive in this limitless Internet market?

In order for you to do well in this market, you will have to be strategic and technical. Naturally, it also means that you will need to make use of Internet marketing to succeed.

For your strategy, you will have to take note of various digital marketing trends to stay at the top of the game. You will also have to deepen your knowledge on this topic by understanding the different kinds of terms like Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media Marketing (SMM), Video Marketing (VM) and so on.

After you have understood these services, you will then be able to fully apply it and truly reap all these benefits. Once you have applied this appropriately, you can be sure that the market will refund your toil by great revenue.

Advantages of Internet Marketing

Increase the visibility of your business

Regardless of whether you are a small business or multinational company, either way, having visibility on the digital platform is very crucial. Most users get their information about a service, product or company via the Internet so if they can find your brand name on the search engines, they will feel relieved and reassured to know that the organisation is reliable and legitimate.

And always remember, that a customer first comes as a visitor and turns into a buyer when your product or service convince them.

Connect you with the customer

When your potential customer or visitor clicks onto your site, there is a chance of them contacting you for queries like detailed information about the service provided. In this situation, digital platforms will help you to understand customer’s behaviour after you have conversed with them, allowing you to better understand their needs and troubles when it comes to the product or service that you provide.

Besides developing a deeper relationship with your customer or visitor, you are also increasing the chances of a rise in your sales on the Internet.

Keep up with the competition

Once you dive into the world of digital marketing, you will be able to know who your competitors are and find out the position of your business. From there, you will be able to plan out a strategy to do what is required to overtake your competitors and improve your visibility in the search results.

Measurable and trackable

Unlike your advertisements and content that is on the newspapers or magazines, it is much easier to measure and track your progress, such as development, leads, traffic growth and deals transformations after you have done your relevant search marketing efforts.

By using a few simple tools like Google Analytics, you will be able to evaluate the success of your Internet marketing campaigns. After you get the statistics of your campaign you will be able to find out your strengths and weakness, and from there, you will be able to know the improvements that need to be done or any good efforts that should be continued in future campaigns.

Internet marketing is a comprehensive topic but once understood properly, it can be a very powerful tool to help your business thrive.

Affordable Digital Marketing methods for your brand

July 12, 2018 By Team Impossible Leave a Comment

Digital Marketing is an important aspect of your business, and it should never be ruled out. When you design and build your website, it is only half of the work done. Until you publish and market it online, no one will know that your website exists. Therefore, Digital Marketing is very important for promoting your business, and yourself of course. Fortunately, for new business owners, there is some good news. 2018 offers quite a handful of methods for promoting your business.
In this article, we are going to reveal the top 3 common and affordable Digital Marketing methods for your brand.

1. Search Engine Optimization (SEO)

One of the first ways that you can utilise to market your brand is by making use of SEO on your website. Do you know that good SEO practices will make your website’s ranking higher in the search engine results? This will give the audience a higher chance of viewing it because of its good rating. For the right SEO techniques, your website should make use of the right keywords at the right time. As for the keywords, you must jot down a list of keywords and phrases that are most relevant for your services and customers. If you need professional help, you can always consult a competent SEO Malaysia company.

2. Content Marketing

Content marketing is an effective method that will lead to a lot of customers visiting your website. The content should be rich with keywords and must be informative, for you to grow your audience. Your content should be such that it is observed by your audience and is penetrated by them easily. Your content should also have a sales pitch so that your audience what your business and services is all about. And how can you achieve this? When creating content for your website make sure you focus more the benefits of using your services and how you are different from your competitors.

3. Be active on Social Media

Staying active on social media is important. Before you build a personal space for your business on the social media, make sure you update your personal profile and add your areas of expertise on it. This will help your audience to find out more about yourself and your business. Try to get real conversations with your audience and answer their questions so that they know that you actually are interested in them knowing about their business. This also helps in building trust. The other way is to join the different groups on social media and keep participating in the public forums. Help the people with as much information as you can provide them. Once they gain your confidence, they are likely to spread the word to the others, and by visiting your website. This will increase your website viewership and will be beneficial for your business in the long run.

If you are looking for a professional company who will help you in the Digital Marketing, make sure you look for a reputed and a trustworthy company in Malaysia and hand over your business to them. A good company with enough experience will improve your business presence online. Search online or ask your references in Malaysia.

How You Can Sharpen Your Digital Marketing Skills

July 1, 2018 By Team Impossible Leave a Comment

Digital Marketing is not only changing the way companies market their products and services, but it’s also enhancing employability quotient of marketing graduates. It’s all about how you sharpen your digital marketing skill and do something unique that makes all the difference. Well, most of the techniques are tried and tested, and there remains the challenge. Within that well-known framework of techniques, you need to be different from the others to create that all elusive ripple on the online pool.

Search Engine Optimization

When it comes to optimizing your website and marketing your products and services, you need to be as innovative as you can be. Of course, the techniques you adopt should be white collar so that the results are gradual but permanent and sustainable. Keep in mind that as per stats almost 93 percent of online experience of people begins with browsing things on search engine, and this is true for the first-timers. Hence, if you are looking for aggressive internet marketing, Malaysia can offer you some competent SEO companies who can guide you with the latest SEO techniques.

Content Marketing

Let us start with a stat. In the year 2017, 39 percent of businesses were looking forward to increasing their budget for content marketing, and 45 percent of them didn’t feel like increasing their spending. Of this 45 percent, almost 67 percent saw a substantial drop in revenue generation. Hope this says all about the importance of content marketing in today’s context. This indicates that more and more companies are in the hunt for employees who can deliver creative and engaging content that will make the difference on the virtual world. And that’s not all, websites pregnant with this new age content needs to have substantial traffic, and there are two ways that can be done. Either by SEO or by pay per click advertising. The pay per click Malaysia companies can come up with the all-new ways of marketing your content. They know the ways after all.

Social Media Management

It’s in the very nature of digital marketing to indulge in some drastic mood swings, and it cannot be blamed for that as it is triggered by the ever-changing market dynamics. In fact, over the last few years, digital marketing concepts have undergone a sea change so much so that the incredible impact that social media has had on the internet and digital marketing has almost been forgotten. However, still, social media continues to be the main gateway that people use to browse, interact with each and other and shop for goods and services. In fact, such has been the impact of social media, that a whopping 3 billion people worldwide are likely to be using social media network by the end of 2020.

However, the scenario is somewhat different when it comes to smaller businesses. The trend shows that 24 percent of small businesses are not into social media. That’s something that you need to change if you haven’t still. In fact, if you are a startup or a small business runner, you need to have a strong presence on social media. You need to put emphasis on community management and link it with customer service. Take the help of the increasing trend of customer engagement in ephemeral content like Instagram or Facebook stories. They will pay off.

Mistakes Businesses Make When Introducing Their Mobile Apps

September 4, 2017 By Team Impossible Leave a Comment

Mobile applications have created a perfect way to help brands interact with clients on a 24/7 hour basis. Unlike the conventional outbound marketing, the apps allow clients to walk with the business platform on their hands. Whether it is the middle of the night or any other time, a client can make an enquiry and get prompt answers. The connection helps to build a strong community, sustain high sales, and drive high profitability. However, many businesses, especially the new ones, rarely hit their optimum potential using apps because they make the following mistakes.

Failing to market apps on multiple platforms

Once an application has been designed and is ready for release, the greatest mistake you can make is thinking that marketing online on the homepage is enough. Your homepage will only generate limited traffic and conversions. The best thing every brand manager should do is marketing the app on multiple platforms to inform more people and create an emotional connection. For example, many e-commerce stores run multiple campaigns and direct them to the apps download page to drive the highest conversion.

Not reviewing the app before launch

When a business app is developed, the focus should be ensuring it provides the best platform for interaction between a brand and its clients. Before you can launch the app, failing to review it will be a great mistake. Look for review professionals who have evaluated other applications to assess your software. They provide a different way of looking at an app so that areas that need improvement can be worked on before taking it to the market. In some cases, you can select specific customers to help you with the assessment and give a positive review of the app.

Not working on updates

One good thing about mobile applications is that they provide owners with an opportunity to keep improving components that are underperforming. By the time you launch the application, the system for developing updates should already be in place. Because you can anticipate a lot of suggestions, comments, and reviews, working on updates should commence immediately. Note that the updates should come with lovelier designs, better themes, and security that can guarantee users of their information security. For example, your clients should feel secure and have an assurance that whether they are making payment or enquiries, no cyber-criminal can break into their phones.

Focusing on the app marketing so much at the expense of other campaigns

While the app is no doubt a big thing in your brand management, it cannot be the only driving force for the entire business. In fact, the app might generate less conversion at the beginning because some clients take time to learn how it works. To drive higher sales of the company products and drive more download, it is important to put additional efforts on social media, Search Engine Optimisation(SEO), Pay Per Click(PPC) and affiliate marketing among others.

A business app can be the ultimate force that your business needs to double the current traffic, triple sales, and take the enterprise to the next level. You must look at the app progressively and ensure to avoid the outlined mistakes.

Top Five Strategies to Use When Creating an E-commerce Store

August 28, 2017 By Team Impossible Leave a Comment

The modern customer is savvy and wants to keep moving to the next higher level of information access, socializing, and shopping. Retailers using the traditional brick-and-mortar model are experiencing a rapid shrink in their market base and it is a matter of time before everything goes online. By February 2015, E-commerce sales in the US surpassed $300 billion. This trend is expected to keep going up as more traders take to e-commerce.

New retailers and investors keep asking about the right way to get into e-commerce system. Well, while it is the ultimate way to go, it is critical to understand how e-commerce operates to optimize customer engagement, sales, and ROI. The following are top five strategies that will help you come up with a winning e-commerce store for your brand.

Testing the demand for your products

Before using a lot of money to get an e-commerce website, it is prudent to subject your products to some test to tell whether to proceed or not. One method of doing this is creating a good platform to reach the target market and test how prepared it is for your products. A good example is running a blog about the products you will sell and review the reception. You can also distribute the product to different users and ask for their feedback.

Carry comprehensive research about your competition

Just like you have decided to go online, the chances are that there are other brands similar to yours that are already selling their products online. Here, you must carefully review the competitors to establish their operations to reposition yourself appropriately. It is prudent to review your product to ensure it brings more value and encourages a need in your audience to get the product from you.

Select the ideal platform for your store

The ability of your store to transform from the current conventional model into a highly effective online store will greatly depend on the selected platform. To get the right platform for your store, look for great shopping cart software, good web-hosting agreement, and credit card processing ability. Take the search for a good platform a step further to establish the one that has good online security, connection to shipping logistics, and analytics. It should also allow you to conduct Search Engine Optimisation(SEO) for your website to increase its presence and positioning online.

Include good product descriptions

Unlike in a conventional store, customers in online shops rely on descriptions. Here, you need to capture your products in pictures, use videos, and use texts to describe them vividly so that every visitor is left in no doubt to buy your product. Remember, the intention is to give correct information so that the client will get satisfied, come back for more, give positive feedback, refer others, and become part of your extended community.

Linking the website with social media

Because your business is already online, you need to maximize sales by reaching a larger audience in other segments especially on social media. Many people are on social media and leveraging your brand there will bring a lot of traffic and conversions. Your online marketing efforts should include running a social media campaign, opening contests, giving discounts, and using influencers to build a large following for your brand. These will make your brand become an authority, raise sales, and sustain high profits all year round.