Over the years, internet and digital marketing have been increasingly prevalent globally. However, marketing is not just a part of your business, it is the hub of your profit. Which is why it makes it very crucial for you to fully understand Internet marketing before you intend to apply it.
Due to the increasing Internet usage, the marketing strategy has been rapidly changing. Now, the companies or individuals are engaging in digital marketing to turn their visitors into customers.
Through this article, you will understand the digital marketing context in Malaysia and figure out the right way of grabbing the attention of this vast pool of users who are accessing the Internet using computers and mobile devices.
Digital Marketing in Malaysia
The number of Internet users in Malaysia as of the year 2017, marks a total of 24.5 million people which makes up 76.9 percent of the entire population. And as the years pass, the numbers continue to grow rapidly.
Research has also shown that 21.9 million people in Malaysia use their mobile phones to access the Internet, which also explains why there has been a rise in the number of social media users. Out of all the social media channels, the most popular one is Facebook as out of all the Internet users, 97.3% of them own a Facebook account. Furthermore, these social media users are usually on their feed, either watching stories or liking posts for at least four hours daily.
Internet and digital marketing have made a mark all over the world, and if you look at this situation closely, you will realise that you will have to start your business digitally as well. Whether it is about brand recognition or advertisements, either way, you have to start pushing out your content to attract your users to get them to use your service or buy your products. And below, we have prepared a few effective Internet marketing strategies to help you in doing so.
How you can thrive in this limitless Internet market?
In order for you to do well in this market, you will have to be strategic and technical. Naturally, it also means that you will need to make use of Internet marketing to succeed.
For your strategy, you will have to take note of various digital marketing trends to stay at the top of the game. You will also have to deepen your knowledge on this topic by understanding the different kinds of terms like Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media Marketing (SMM), Video Marketing (VM) and so on.
After you have understood these services, you will then be able to fully apply it and truly reap all these benefits. Once you have applied this appropriately, you can be sure that the market will refund your toil by great revenue.
Advantages of Internet Marketing
Increase the visibility of your business
Regardless of whether you are a small business or multinational company, either way, having visibility on the digital platform is very crucial. Most users get their information about a service, product or company via the Internet so if they can find your brand name on the search engines, they will feel relieved and reassured to know that the organisation is reliable and legitimate.
And always remember, that a customer first comes as a visitor and turns into a buyer when your product or service convince them.
Connect you with the customer
When your potential customer or visitor clicks onto your site, there is a chance of them contacting you for queries like detailed information about the service provided. In this situation, digital platforms will help you to understand customer’s behaviour after you have conversed with them, allowing you to better understand their needs and troubles when it comes to the product or service that you provide.
Besides developing a deeper relationship with your customer or visitor, you are also increasing the chances of a rise in your sales on the Internet.
Keep up with the competition
Once you dive into the world of digital marketing, you will be able to know who your competitors are and find out the position of your business. From there, you will be able to plan out a strategy to do what is required to overtake your competitors and improve your visibility in the search results.
Measurable and trackable
Unlike your advertisements and content that is on the newspapers or magazines, it is much easier to measure and track your progress, such as development, leads, traffic growth and deals transformations after you have done your relevant search marketing efforts.
By using a few simple tools like Google Analytics, you will be able to evaluate the success of your Internet marketing campaigns. After you get the statistics of your campaign you will be able to find out your strengths and weakness, and from there, you will be able to know the improvements that need to be done or any good efforts that should be continued in future campaigns.
Internet marketing is a comprehensive topic but once understood properly, it can be a very powerful tool to help your business thrive.