search engine optimization

The marketing place has become a “bruising theater” as marketers and brands compete for bigger market share, clients, and conversions. For SEO, the last decade has seen huge transformations that define the way they see the market, enter, win clients, and drive sales. One unique thing, perhaps the best that SEO professionals could have expected, is the Google Analytics 360. The Analytics 360 is a great blessing for white hat SEO experts because it provides extra tests, controls, and makes it easier to achieve results. In thins post, we outline the five core benefits of Google Analytics 360 that every marketer should know.

The analytics 360 helps marketers know everything happening on their sites

If you want to be successful in SEO, it is crucial to follow every strategy to know what is happening on your website. This can be a great challenge for marketers especially those implementing multiple strategies. The Tag Manager 360 makes it easy always to learn what is happening in all campaigns and your website. Because these insights are coupled with inherent data, marketers find it easy to make the right marketing decisions.

The analytics 360 helps to streamline marketing campaign

One of the main challenges that marketers express when working on several SEO strategies is harmonizing the campaigns. In most of the cases, marketers use different analytical tools that yield incoherent results. If the results are needed within a short timeframe, it could prove impossible when using various tools. However, Google Analytics provides a new way of harmonizing all the campaigns so that results stream back to you in real-time. The report is comprehensive to every strategy and makes it very easy to compare the progress over time.

The Optimize 360 tool helps to forecast of your campaign

Will the SEO strategies I am adopting bear results? This is the question that every online marketer keeps asking when planning for various campaigns. With Google Optimize 360, you can now pre-test all aspects of the campaign in order to understand what the target audience requires. The tool makes it possible to follow the target audience and understand their lifestyle to know what they want and how to deliver it. SEO and brand managers, therefore, do not have to start their campaigns from a blind end. You can test the target market, what similar audience is consuming, the best time to launch, and geo-location.

You can now walk with clients using Google Analytics 360

To enter a market, introduce a product, and win a large market share amidst stiff competition, demands that you understand the target audience well. The Analytics uses complex algorithms that allow users to follow the target audience to appreciate their journey and craft the right strategies. Google Analytics 360 lets you understand where the target audience is, what other similar audiences prefer, and how to relate to them.

Conclusion

With Google Analytics 360, SEO professionals can take greater control of their campaigns and take the market with greater confidence. The Analytics 360 help to keep cost low and make marketing coherent for better results.

Many digital marketers have often downplayed the crucial role of Technical SEO in any digital marketing effort. Indeed, some have even gone to the extent of referring to it as a makeup only meant to guide the others. However, this is among other many misconceptions that people hold, but that greatly impacts on their digital marketing strategies. The following are five misconceptions about technical SEO you should know.

Technical SEO does not bring about huge results

This misconception has extended far and wide and can only be attributed to poor understanding of SEO and digital mechanics. The proponents of the view argue that technical SEO only fixes issues without bringing significant results. However, if you fail to fix these issues in the first place, results cannot be forthcoming. For example, a website that has a very good landscape and content on the home page but contains numerous link errors and duplicate pages risks attracting traffic that cannot be indexed. This ultimately compromises the overall effectiveness of such a marketing campaign or page. Technical SEO works with other promotion strategies to help drive traffic, index your pages, and anchor conversions.

Technical SEO is insincere

This argument has started spreading, and more marketers are starting to wonder what technical SEO in indeed all about. However, this argument is inadequate because technical SEO is a basic requirement for all websites to get found and ranked in organic searches. Remember that even if you have the best content but cannot be found by search engines, the page or site will not be ranked. Technical SEO involves understanding the way search engines work (searching, accessing, and interpreting website content). It also goes deeper to understanding where the search bots crawl, content rendering, and page indexing. If any of these aspects give search engines trouble, there will be a lot of bottlenecks to your traffic and marketing campaigns. 

Technical SEO is very easy

While some aspects of technical SEO are no doubt relatively easy, other parts are deep with a lot of complexities. Many people who argue that it is simple only follow checklists prepared to demonstrate the simplicity they propose. Some parts of Technical SEO especially those involving site errors and search dynamics with algorithms are very complex, and even top gurus in digital marketing are yet to understand all of them.

Technical SEO is only applicable to fixing issues

This misconception can only be associated with people who do not understand how to apply Technical SEO optimally. When you carry Technical SEO optimally, it helps to open a lot of opportunities such as internalization that helps you to expand a brand website to offer services and products in different geo-regions/countries. Also, it helps to prepare your site for smooth migration without losing visibility, ranking, and traffic. Technical SEO is also critical in assisting brand managers to get rich snippets to apply in SERPs. These are very useful to increase click-through rates and traffic to your pages.

While misconceptions are many, the truth is that technical SEO is very paramount and cannot be looked at in isolation from other strategies. Just like you give other marketing campaigns a lot of focus, make sure also to optimize the use of technical SEO for better results.

When it comes to advertising, the concept of influencer marketing is a relatively new one. However, because of the massively positive impacts it has left, it is getting a lot of attention from anyone who is in the marketing game. If you think about it, given the day and age with the increasing use of social media, the idea of influencer marketing is immensely relevant. In the past there have been cases where some customers are promised certain quality and insurance from a brand, and both have been deprived. Because of this very reason there is an increased sense of distrust that has pushed customers to question the loyalty and authenticity of even the most renowned brands. If you don’t want to get into this pitfall then the best strategy is to assign your brand with a strong influencer. As the name suggests, they influence – this is because they are trusted, they have a strong voice in the market, they share the same lifestyle and values as the people you are targeting. And because all of the above is true, they are relevant to the audience.

So if you want to familiarize yourself with influencer marketing, below are some of the top ways in which it can truly help the brands to expand their audience.

Picking the Right Theme

It is very important to see what message your brand is promoting. The way the user is coming across a brand name is very important because it determines the first and in most cases, final impression. The brand name and theme should therefore be such that is drives the user to want to click and open your page.

Using Social Media Actively

In the 21^st century it is impossible to deny that social media can help you reach volumes of people globally with just a click of a button. Given such a major opportunity, use it. I today’s world various kinds of customers are constantly engaging with social media. Use this and reach out to the influencers. It is their job to in turn reach out to the target audience and keep them engaged over such platforms. Not only does this promote loyalty, it also attracts new customers. You may have noticed that more than 95% of all brand related conversations occur over one or another social media platform. Hence monitoring it is a great way to succeed at influencer marketing.

Maintaining Consistency

When you have introduced your brand out into the market, there is a certain expectation your users will have of it. It is very important to identify and then sustain that relationship. Therefore, it is a very smart move if you turn your influencers to long term brand supporters or sponsors. Use your brand in such a way that from the very start it directs towards maintaining a healthy relationship as opposed to gaining something short term.

Native Promotion

The manner in which you advertise influencer marketing is not something separate from what the users can already see and use. If you do not want your ads to be ignored make sure that they are native. Seeing what an influencer has to say about your brand increases chances of another user accessing your brand as well.

Unique Content

This particular idea goes without saying. An influencer can play a vital role in providing you with content. They can leave you valuable testimonials or even provide you with short quotes. These seemingly trivial additions can play a massive role in marketing your brand.

SEO

Search Engine Optimization is the best and most effective way in which you can get your brand all the way to the top. It makes your brand target audience specific and therefore allows the results to spike almost organically.