Google AdWords is a unique advertising system for Google that involves placing ads on Google networks. Unlike other advertising models, AdWords has grown in many folds because users only pay when results are seen (after making a click). The thrill of seeing your campaign generate more clicks, traffic, and conversion helps to place a business on the path of sustained growth. Despite this immense potential, Google AdWords success for many businesses has been hampered by a poor application.
Working with incorrect keywords
In internet marketing, many people think that the keywords that generate higher volume are the best. However, this is not always true with Google AdWords. Indeed, it is a huge mistake. The first set of keywords should be targeted to the net highly potential audience. This is particularly critical for people who are operating on small budgets. If you work with broad keywords, there is a risk that they will consume most if the budgets but generate very little or no conversion.
Keeping accounts that are less or not active at all
One huge mistake that you must avoid at all cost has accounts that sit idle. Approximately 1% of AdWord accounts are worked on only once every week. In fact, it is not just novices who are doing less, even experts in PPC are equally struggling to get ample time especially when they have multiple clients. The solution to this is ensuring you only have a workflow that allows you to promptly establish everything that needs regular tweaking without consuming more time.
Lacking a clear goal set
If your AdWord campaign lacks a clear objective, it is bound to fail. The first thing when crafting a Google AdWord campaign is crafting a clear objective. With a clear objective, your PPC account budget will generate higher ROI. If you lack clear goals, there is a feeling that the few conversions are okay or make you abandon the entire strategy altogether. With clear goals, it is easy to carefully review and change tact if results are not up to par.
Failing to have a good landing page
Even if you work so hard and succeed in AdWord campaigns, everything is bound to fail if the traffic is directed to the home page. While the homepage is a great place to explain about business, it can never generate the conversions you anticipate from AdWords campaigns. To get higher conversions, every campaign should have a specific landing page to achieve a specific objective. Make sure to provide a smooth transition from the ads to the landing pages with videos and complete descriptions to further encourage clients to convert.
Thinking that AdWord is a one-time thing
One unique thing about the digital client is that he is very dynamic. Your ads on mobile platforms must, therefore, follow the same trend to ensure that the objectives of clients are met. The game of optimization must be made constant through exploration of new opportunities for growth.