• Skip to primary navigation
  • Skip to main content

Internet Marketing | Online Marketing

Internet Marketing Malaysia by Impossible Marketing

  • Home
  • About Us
  • Services
    • SEO Services
    • PPC (Google Ads) Services
    • Social Media Marketing (SMM)
    • Google Display Network (GDN)
    • More Services
  • Courses
  • Free Workshops
    • Internet Marketing Course
    • Online Business Course
    • SEO Certification Course
  • Why Us
  • Blog
  • CSR
  • Contact Us
  • Show Search
Hide Search

pay per click

Five Google AdWords Mistakes to Avoid In 2017

May 30, 2017 By Team Impossible Leave a Comment

Five Google AdWords Mistakes to Avoid In 2017

Google AdWords is a unique advertising system for Google that involves placing ads on Google networks. Unlike other advertising models, AdWords has grown in many folds because users only pay when results are seen (after making a click). The thrill of seeing your campaign generate more clicks, traffic, and conversion helps to place a business on the path of sustained growth.  Despite this immense potential, Google AdWords success for many businesses has been hampered by a poor application.

Working with incorrect keywords

In internet marketing, many people think that the keywords that generate higher volume are the best. However, this is not always true with Google AdWords. Indeed, it is a huge mistake. The first set of keywords should be targeted to the net highly potential audience. This is particularly critical for people who are operating on small budgets. If you work with broad keywords, there is a risk that they will consume most if the budgets but generate very little or no conversion.

Keeping accounts that are less or not active at all

One huge mistake that you must avoid at all cost has accounts that sit idle. Approximately 1% of AdWord accounts are worked on only once every week. In fact, it is not just novices who are doing less, even experts in PPC are equally struggling to get ample time especially when they have multiple clients. The solution to this is ensuring you only have a workflow that allows you to promptly establish everything that needs regular tweaking without consuming more time.

Lacking a clear goal set

If your AdWord campaign lacks a clear objective, it is bound to fail. The first thing when crafting a Google AdWord campaign is crafting a clear objective. With a clear objective, your PPC account budget will generate higher ROI. If you lack clear goals, there is a feeling that the few conversions are okay or make you abandon the entire strategy altogether. With clear goals, it is easy to carefully review and change tact if results are not up to par.

Failing to have a good landing page

Even if you work so hard and succeed in AdWord campaigns, everything is bound to fail if the traffic is directed to the home page. While the homepage is a great place to explain about business, it can never generate the conversions you anticipate from AdWords campaigns. To get higher conversions, every campaign should have a specific landing page to achieve a specific objective. Make sure to provide a smooth transition from the ads to the landing pages with videos and complete descriptions to further encourage clients to convert.

Thinking that AdWord is a one-time thing

One unique thing about the digital client is that he is very dynamic. Your ads on mobile platforms must, therefore, follow the same trend to ensure that the objectives of clients are met. The game of optimization must be made constant through exploration of new opportunities for growth.

Impossible Marketing Academy Sdn. Bhd.

May 23, 2015 By Admin Leave a Comment

Impossible-Marketing-Logo
Impossible Marketing Logo

Impossible Marketing Academy Sdn Bhd, an online marketing company has established its presence in Malaysia. The parent company Impossible Marketing Pte Ltd was founded in Singapore by multiple awards winning banker, Alan Koh. Impossible Marketing, a Google Partner company, will be launching their Internet Marketing services and courses in Malaysia. Their services and courses include Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM).

Impossible Foundation logo
Impossible Foundation logo

Impossible Marketing was featured in various media in Singapore and has recently launched a new initiative: ImpossibleFoundation.org.

Wanting to give back to the community, the non-profit foundation is focused in teaching the physically challenged for free conducted by the Impossible team. The objective of this initiative is to help the group of physically challenged to get back to the mainstream of working society and the initiative was recognised by e27.co.

In a recent interview with e27.co, Alan mentioned,

“We are teaching a set of skills that are relevant for all organisations as all organisations need to go online. The reason we decided to start this foundation is because we saw a gap. Today, when we are doing digital marketing we know what the client wants. So we know the skills that are needed to recruit (people) so they can work from home,”

Impossible Marketing will be reaching out to the physically challenged in Malaysia with the same objective. Just to name a few, they will be looking to work with KDISC Malaysia and Damai Disabled Person Association Malaysia.

Email us: enquiry@impossible.com.my
займ на картукредит онлайн

Facebook | LinkedIn | Twitter | Youtube

Copyright © 2012-2019 Impossible Marketing (Group Of Companies). Google Partner Company Since 2014.
SSG Approved and SkillsFuture Credit Eligible.

Terms & Conditions and Privacy Policy
Sitemap