Pay per click malaysia

Facts about SEO that you didn’t know

March 16, 2017 By Team Impossible Leave a Comment

For those who don’t know what SEO means, it actually stands for Search Engine Optimization. We hear so many things about SEO and the importance of using it in order to have a successful website. But, we don’t always know the facts from the myths. Here are some of the most important facts about SEO that you didn’t know about.

More than 90% Internet users are searching online

We are using the Internet for so many things like buying products, services or for using the social media sites. However, did you know that more than 90% of Internet users are searching online for something? Most people are using the internet to search for answers that they are looking for and students researching to write their papers.

People are searching for products that they need, or services that they can’t find online. All the search results that you are finding in places like Google, are actually SEO that are linking you to the right site.

Page titles are the most important thing about SEO

If you want to make sure that you have SEO that is going to work properly, then you need to make sure that your page title is correct and relevant to your website that you are linking.

Even if this is the most important thing about SEO, this is also the biggest mistake that so many people are making with this type for search engine marketing strategy. Without the correct page titles, people won’t be able to find the articles in the search engine.

Search engines are more than just Google

When you are hearing the word search engine, the first thing that you think about is Google. And, this is the one place where most people are adding their SEO. However, there is more than one type of search engine site that you can use. Google isn’t the only one.

You can look at places like Yahoo and Bing. YouTube is also a search engine, but for videos and a really beneficial way of marketing.

The importance of backlinks with SEO

If you are just writing articles without backlinks, you are not writing and posting SEO articles, but just normal articles that people can read online. People will also not be able to find their way to your site at all. How do they find your site without a backlink in the article? The readers will just go search for another article that will have a backlink and your site will lose traffic.

There are many things that are important to know about SEO. If you have an online business, you should make sure that you are going to get traffic to your site. And, if you are making common SEO mistakes, or you don’t know the proper SEO way, the change of succeeding with your business is slim and people will know find your business when they are searching for similar products or services. These facts are making the decision of using SEO for your business easier, because you will realize that this is the only way of getting your product or service out there to the world.

5 ways to increase video marketing campaign efficiency

January 9, 2017 By Team Impossible Leave a Comment

Video marketing is one of the many ways to come up with interesting and engaging content for your brand. Just by creating a simple video might not suffice in getting a number of online views that you are aiming for. One can never be successful enough without making diligent and active efforts. If you are not getting the expected results from your video marketing campaign, below are a few tips that can help you to achieve the desired results.

Define your budget and expectation

Just like a normal pay per click campaign, in order to make your video campaign successful, the first thing you need to do is to define the budget to be spent and setting up of the KPIs and goals. It is essential to manage the resources you have and how you can get more profit within your budget. If you do not have enough finances to shoot the video, you can always hire a freelancer at an affordable price or you can produce the video yourself.

The main focus should be on the type of content you want to add to your video campaign rather than the quality of equipment used. Having a good message or content behind the video helps to make it viral on its own, without having to push for views and customer’s reach.

Tell story that people care about

The main reason videos are considered more engaging than a blog or a website is due to the fact that human is generally visual beings. In fact, videos tell innovative and interesting stories that people want to hear and know about. In order to make a good video, start with connecting your target audience to an inspiring story that might resonate with them.

Videos without any innovative content or inspiring story may only lead to minor results. It is advised to connect the story and the product for increased viewership.

Keep video short and engaging

One of the effective video marketing tips is the duration of the video. Nowadays, customers have so many things to pay attention to at one point in time that experts suggest that the videos are to be kept short and engaging.

The duration of the video depends on of the type of message you would want to convey to the online viewers. Hence, it is best to be as brief as you can. The ideal duration of the video made for marketing purposes should be a range of lesser than a minute. It is expected that online viewers will either not watch or turn it off half way through if the length of the video is too long.

Create interactive video

Consumer’s behaviour is never constant. Therefore, manufacturers and companies always search and explore new and innovative ways to connect to their customers. Marketing of videos is one of the most effective and efficient ways to do so. By releasing interactive videos, it keeps the customers engaged and interested in the message you have to convey. This way, you can also get feedback from the customer in order to make your product better.

Share the video on different platforms

Once the video is ready for promotion, do not restrict your video sharing to just one avenue. Diversify and branch out your online reach to other social media platforms such as Twitter, YouTube and Instagram. Most of the video sharing platforms offer both paid advertising as well free uploads.

These are 5 of some of the ways to increase the efficiency of your video marketing campaign.

Search engine marketing for beginners

January 3, 2017 By Team Impossible Leave a Comment

Search engine marketing involves the placement of ads in a certain area within the search engine result page. The ads do not appear in the organic search result located at the middle portion. Instead, they appear at the top or at the bottom of the page. You can set the amount of advertising as per your budget and adjust other factors that are related to the ads, such as the location of the ads to be regional or nationwide. Based on the number of clicks, you can calculate the fee of these ads and the total amount that you have spent. The higher your advertising budget is, the higher the position of your ads in the search result pages will be.

How search engine marketing works

Pay per click is the format where search engine marketing works. Advertisers have to pay for each click that users have clicked. PPC strategy and technique involve in bidding for the keywords that are related to your products or services. When users type in a keyword in the search query, your ads will appear. Focusing and bidding on the right keywords can help to drive maximum traffic to your website.

Analytical tools such as the Google Analytics can also be used to explain in detailed on the flow of the traffic and the amount spent on your campaign. These tools will help you to gain insights into creating and optimising the keywords. Along with this, you can turn these keywords into groups and ad groups to better manage them.

It is important to focus on certain areas in order to gain success in having a quality ad, such as:

Focusing on the suggested keywords
Analysing the changes in bid pricing and ad performance
Identifying the negative keyword to be added in from the Search Term Report
Adopting the best practices in pay per click
Taking note of the real visitors and conversion numbers from Google Analytics

Search engine marketing for beginners

If you are a beginner in SEM, Google AdWords is one of the many platforms where advertisers go, to create and post their ads. With it, you can determine the most popular keywords used by online users when they are looking for the products and services. To gain more traffic out from your SEM campaign, do not just focus on Google AdWords solely. Instead, start advertising with various platforms such as the Bings ads and Yahoo ads. All of these platform offers its own helpful tutorials that will be great for SEM beginners.

It is and inexpensive technique that connects your ads with online users. Your potential customers will notice your ads when they probe for your services. With proper user clicks, the paid search ads will end up earning a profitable amount for your business. Give it a try!

Top 4 pay per click mistakes

December 29, 2016 By Team Impossible Leave a Comment

Pay per click (PPC) is one of the many ways to do an online marketing. However, this is not always successful due to the common mistakes that advertisers are making. The more you know about the mistakes advertisers are making, the lesser chances you are going to be making the same mistakes. Let’s take a look at them.

Not doing any research beforehand

Most people who are considering to do a PPC campaign do not realise the importance of planning and doing research beforehand such as the market demand, competitor analysis and the keywords targeting. Doing advertisements which have no market demand is only an exercise in futility. Money will be spent on something that does not bring profit to the business. Therefore, it is essential to do your research beforehand so that the business can have a rough gauge on whether it will be worth the money spent on the advertising.

Ignoring your target market

The other mistake that advertisers are making is that they do not factor in the target market when they are creating the PPC campaign. To have a successful campaign, you need to ensure that you know your target market well. Adopt the best practices in pay per click and create ads with suitable words that can help in attracting them. This is the least amount of way that you can ensure in getting the results that you have hoped for.

Not creative

If you want to see the increase in your sales with PPC, start being creative. The number one factor that you will find on the internet is that the PPC is not creative at all. It is mundane and it does not get the attention of your target market. You should make sure that your marketing campaign is creative and your advertisements are going to get the attention of the potential customers. The more creative and unique your advertisements are, the more chance of success your campaign will be.

Using the wrong keywords

Even PPC needs to have the right keywords in order for the campaign to work properly. But, there are many marketing strategies who fail to include them. The use of the Google Keyword planner is essential in getting the right keywords for your campaign. Do research and comparison if you must, to ensure that you are using the right type of keywords. This is so that your customers will be able to find your advertisements when they search for your products or services.

PPC is a great option. However, make sure that you do not make these mistakes as many business owners and marketing companies do. The mistakes mentioned will only cause the PPC campaigns to fail. Hence, this is why many businesses do not consider PPC as a part of their online marketing strategy.

3 reasons why online business should consider SEO

December 19, 2016 By Team Impossible Leave a Comment

Having an online business means that you should have more than one online marketing strategy to ensure that your business is getting the traffic that it needs. This is where SEO comes in. Many people and business owners know about the existence of SEO but however, they do not consider it necessary to implement it in their marketing efforts. These reasons will prove that every business needs to invest in SEO in order to further improve their sales.

Generating traffic to the website

One of the biggest reasons why online businesses should implement SEO strategies is to ensure that the business is getting enough online traffic that could potentially turn into conversions for the business.

With many other competitors and websites found online, it is definitely crucial to make your website found in the search engine results page. Only when your website is found then your business brand will be known over time. There are also other online marketing strategies that can be implemented such as pay per click. However, if you are on a budget, SEO will certainly help you in the long run.

Reduce cost

When it comes to online business, many start-ups find it easier to adapt as there are not many fixed costs such as rental fees and employees’ wages that they have to fork out each month. Working from home is a leisure and definitely, cost savvy. However, it is not always easy to be successful online. Hence, SEO is needed to help sieve through the target audience that you are looking for. With so many SEO myths over the years, ensure that you sign up for a credible SEO course.

Build a brand online

Not only is SEO the key to having a successful business on the Internet, but it also helps to build your business brand online. Why is this so? Getting your website ranked for multiple keywords help to build trust and credibility with your current and potential customers. Making your business found in the search engine results page also tells your customers that your business is here to stay. Customers do not have to worry if items do not get delivered or go missing as they could always call in to ask for help and support.

Be mindful and implement only the ethical way of optimising your website, also known as the white hat SEO. SEO is the one thing that can make a difference between having a successful online business or having an online business that is not being noticed by online viewers. Only you get to decide.