organic traffic

4 tips for selling property using online marketing

April 27, 2016 By Team Impossible Leave a Comment

It is common for the modern buyer to make all or most of their purchases online. Buying and selling property is not exempt from this growing trend. Online marketing is proving critical in bridging the gap between property sellers and buyers. Some of the digital marketing tools that sellers and buyers in the property market cannot ignore include digital imagery, SEO and online promotion.

Increased exposure

Mobile marketing is one of the most crucial aspects of online marketing. Therefore, property owners/investors can no longer afford to ignore mobile marketing considering the huge number of buyers and sellers who prefer using this communication tool. Marketing via mobiles is one of the fastest growing strategies in the 21st Century and it will certainly help in your exposure. As more tablets and smartphones get into the hands of users, any business that ignores mobile marketing should be ready for huge losses.

Embrace mobile-friendly

Thinking mobile also involves creating mobile-friendly websites. With such sites, it will be much easier for a business to have a solid online presence. Similarly, SEO helps your property business enjoy increased online presence, which can only augur well for its success. Through SEO, your business will remain ahead of the competition. More importantly, SEO ensures that your property business continues generating huge amount of search traffic.

Focus on content

Creating quality and good content is a crucial component in online marketing. Property companies and agents cannot afford to ignore content marketing. Content creation as well as marketing is crucial to any task that you might be doing online with the main goal of buying or selling property, which often involve the following:

Generating organic traffic
Building a community
Promoting visibility in search engines

Social media and blogging

Social media and blogging provides the two strategies that you can utilize in delivering content to your target audience. All the content that you post on your blog should be shareable as well as interesting. The blog is not merely a platform for conducting PR or advertisements. If your digital marketing strategy for the real estate empire that you intend to build is to be successful, it must include the following:

Visual
Social media marketing
Local marketing as well as segmentation
Email marketing
Mobile friendly

Visual is crucial considering the role it plays in creating first impression, which is important when selling or buying property. Imagery creates desire, which is necessary in completing a sale. Social media enables the real estate investor or owner to reach out to a much wider pool of clients locally, nationally and internationally. Moreover, social media is cheap. When local dimension are added to a description or images, buyers will show their interest on the property.

Where online promotion is concerned, email marketing might seem such an archaic strategy. On the other hand, the property market is full of property buyers and sellers who continue demonstrating their trust and unfailing faith in email marketing. Let friends and acquaintances receive emails from you regarding properties that are up for sale. Lastly, do not forget to use mobile friendly websites to communicate with the prospective sellers or buyers.

Can digital marketing strategy work without SEO?

February 25, 2016 By Team Impossible Leave a Comment

If the idea of losing sales for your business sends shivers down your spine, you definitely are pondering on a daily basis on how you can maximize your online marketing strategies to turn around your business fortunes and achieve a competitive edge. Simply put, digital marketing in essence refers to the effective utilization of digital channels to advertise and market services and products. It is a process aimed at generating interest from prospective and target customers with the sole aim of converting them into sales opportunities. A few examples of digital marketing include:

Search engine optimization (SEO)
Search engine marketing (SEM)
Influencer marketing
Campaign marketing
Content marketing
Content automation
E-commerce marketing
Email direct marketing
Optical disks and games
eBooks
Social media marketing

The aforementioned are some but a few examples of digital marketing and which businesses from all over the globe employ on a daily basis with the sole objective of ensuring that they achieve a competitive edge. However, with all the great benefits of digital marketing and its potential to the well-being of a business, questions still abound as to whether a digital marketing strategy can work without SEO. The direct and unequivocal answer is a simple and strong NO.

Search engine optimization (SEO) refers to the practice or process of utilizing accepted techniques with the sole objective of improving search engine ranking in order for the website to enjoy more organic traffic. Let’s take a look at why SEO is important and why any digital marketing strategy cannot work without SEO.

SEO makes it possible for people to find your website

Your business website is your first point of contact with your prospective customers. It’s like a window to your business. However, if your prospective customers cannot find your website, then your goose is cooked and your website is as good as nonexistent. With approximately 4 billion searches done through Google in a single day, you cannot afford to neglect SEO. By doing so, you will fail miserably in digital marketing.

SEO serves to build credibility

If your websites is at the top of search engines through organic search, it sends the message to prospective customers that yours is a business whose brand is stronger, credible and widely recognized. Essentially, effective SEO practices such as white-hat SEO serves to build credibility to your business by increasing exposure, visibility and brand presence. In any case, we live in an era where everybody from young to old just “Google it!”

SEO focuses on the most effective sales tool of a business

What is the most effective sales tool of a business? You guessed it right. It’s a website! Your website is your businesses saving grace. It is, without a doubt, your perfect employee. It is open 7 days a week, 24 hours a day, 365 days in a year. It doesn’t demand from your sick leave, or arrive late to work due to a myriad of reasons. If optimized properly, it pulls in leads, opt-ins and sales without any kind of hassles.

So, can a digital marketing strategy work without SEO? I believe this article has answered your question.

2 ways to start internet marketing

November 16, 2015 By Team Impossible Leave a Comment

One of the major advantages of online marketing is that you can run your business from virtually anywhere. No one needs to know that you are running your online business from home, unless you tell them.

There are many people that run nearly any imaginable business from the comfort of their homes. They use places like living rooms as their office space. You just need a computer with a reliable internet connection to start an internet marketing company from anywhere. If your typing skills on a touch keyboard are great you may even want to use a tablet instead of a computer.

Once you’ve got your online store running, a great website and a product, all you need to do next is to make people aware of your business. Here are some of the best ways to start your internet marketing campaigns.

Pay Per Click (PPC)

PPC marketing can be a great channel for your start-up to grow. It is one of the easiest ways to get traffic from buyers. Perhaps you have heard many horror stories where online marketers spent thousands of dollars in a desperate attempt to acquire traffic that does not work. However, any PPC campaign done right will get you a source of traffic that is not only profitable but reliable as well. Another alternative to PPC is SEO. SEO helps to increase organic traffic to your site and improves on your search engine ranking. Investing in good SEO courses or ppc courses can help you to acquire both skills at the same time to increase your sales.

But nevertheless, all you need to know is to choose the right product or service that will appeal to your target audience. Some products are relatively unfamiliar to your audience and call for a certain amount of awareness before they can start purchasing it.

Social media marketing

More start-ups prefer social media marketing over other marketing channels. Large networks like Facebook, Twitter and Google+ can enhance your customer relationships. With 70% of customers more likely to make a purchase from a business after they interact with them on social media like Facebook and Twitter, there is no reason for your business not to be on Facebook, Twitter and other social networks.

The key to finding success on social media is to be on the social networks that most of your customers are on. You can dramatically increase your reach through Facebook sponsored ads. This lets your brand reach customers across the world. Social media presence can also be used to manage a business’ online reputation.

So that is quite much of it. No matter what type of business you are running, you can always leverage internet marketing to drive traffic, whether organic traffic or paid traffic in order to boost your sales. Keep the above tips in mind. In addition to that you have to realise that every online business is unique on its own. Allocate the budget for every marketing campaign and set a clear goal of the marketing outcome expected. Following these principles will no doubt enhance the success of your online marketing plan.

4 online marketing strategies business owners need

October 15, 2015 By Team Impossible Leave a Comment

Any business owner who holds the belief that they can make it without proper online marketing efforts are indeed out of touch with reality. The success of any online business be it small or big is largely pegged on how visible it is to its existing and prospective customers. That said, employing or implementing the right online marketing strategies can go a long way in ensuring that you not only attract customers but also retain them and improve the conversion rates. Let’s take at some of the online marketing strategies you can implement to change fortunes of your business.

Get social on social media

Social media marketing is an effective way to market your business. However, it’s not about creating profiles on numerous social platforms. That’s just the first step. Success in social media marketing requires you come up with effective strategies on content you will share, the times you will share the content, how you will engage your customers, and how you will package your business brand and so on and so forth. By getting social, you not only build your relationship and build loyalty with your existing customers but also with your future customers.

Work on the visibility of your website

A successful online marketing endeavor can only be effective if your website is visible and can be easily found and rank higher on search engines. Of course, in order for this to be a reality, you need to work on optimizing your website. Attend SEO training in order to work on the technical aspect of your website so that it can be ranked better on search engines. You should do keyword research, work on Meta tag descriptions, work on site speed, web design and many other aspects of your site. Your SEO efforts should be able to attract and increase your organic traffic effortlessly. Working on the visibility of your website is simply ensuring that your customers can easily find you. If your clients can’t find you online, they will always buy someone else and this is a situation you need to avoid at all costs.

Engage in video sharing

If you haven’t contemplated on sharing videos as an effective means of marketing your business, you are indeed missing out on an opportunity of a lifetime. According to research, over 90% of customers make decisions on what they want to buy based on visuals. Millions of people spend millions of hours in a day watching videos and therefore video marketing has a high conversion rate than any other form of marketing. People are more likely to watch a 4 minute video than spend their precious time reading a block of text. You therefore need to create videos focusing on your products and services and share them widely. You can share your videos on your own website, on YouTube, on vine video and any other video sharing websites

Online offers and promotions

There is no denying that customers like offers and promotions and tend to align themselves with businesses that appreciate them and reward them every once in a while. If you can’t run a promotion, your customers might soon forget about you or disappear altogether and focus on your competitor who offers them one. Email marketing is effective in this regard. You can for instance offer a 20% discount if they sign up for your newsletter or a giveaway that they would find interesting. It’s an effective way of online marketing as customers always inform each other of a promotion and hence a great way to attract visitors to your brand.

3 reasons why your business needs a mobile friendly website

October 12, 2015 By Team Impossible Leave a Comment

Look around you for a moment and you will notice people going about their duties engrossed in their mobile phones. Mobile phones have become ubiquitous and an integral part of our lives. What does this tell you for your business website? The ability to be dynamic and hijack opportunities as they present themselves is what differentiates a successful entrepreneur from a failure.

You probably would be clueless as to why am insisting on this. For the sake of clearing any doubts and setting the record straight, let me embark on explaining the top 3 reasons why your business needs a mobile friendly website.

It’s what your customers need

The demographics have wondrously changed such that people are always doing their shopping on the go and connecting on social networks via their smartphones. A whopping over 60% of mobile phone users are unlikely to come back to a website if it’s not mobile friendly. This of course is a cardinal mistake you cannot afford to make. If customers are always accessing the internet using their mobile devices, it’s about time you made your website mobile friendly and achieve a competitive edge over your rivals.

To help in website ranking

From April 2015, Google rolled a mobile algorithm designed to reward and rank higher users whose websites were responsive to mobile browsing. This also means implementing one of many SEO techniques to your site. In essence, if you are searching for something online using your mobile device, Google is more likely to return results for sites that are mobile friendly than those that are standard. You may want to invest in attending SEO course to help you in the long run. The goal is all about creating a great user experience to people who are searching via mobile phones.

Avoid losing business

You need a mobile friendly site because deciding to sit on the fence is more likely to damage your business. Your success as a business is dependent on how well you adopt to change and create an enabling environment for your customers. Considering the fact that a huge percentage of browsers are unlikely to return to your site if they have to constantly resize and zoom horizontally, it’s about time you thought of making your site mobile friendly otherwise you will eventually lose your business to competitors who change with the times. A mobile friendly site is also instrumental in increasing organic traffic, leads as well as conversions.