online marketing strategies

Top 4 tools to help your technical SEO Strategies bear results

April 3, 2017 By Team Impossible Leave a Comment

When many people look at SEO, they categorize it into onsite optimization and offsite optimization. However, a third one, technical SEO, is usually omitted. While the first two (online and offline optimizations) are involved with content, links, and keywords, the latter involves optimization tweaks that give content a better chance to get ranked for relevant phrases and keywords. Besides, it focuses on raising chances that search engines will crawl your page.

To help you leverage your technical SEO, here are four most important tools

Google Webmaster Tools (GWT)

GWT is constructed with a lot of features to assist with technical SEO. First, GWT will identify most 404 errors or pages that are not displaying when clients search. Because 404 errors can greatly compromise your marketing campaigns, GWT will help you to identify them and redirect visitors to the appropriate pages.

GWT will also help to check the Robots.txt file (file that blocks search engines from accessing some pages) to ensure that no important file is blocked. This makes it easy for all visitors to access all important content to strengthen your brand.

Google Webmaster Tools are also very effective in reviewing your site to ensure that it is error-free. Errors can come from malware, duplicate pages, and poor descriptions. By correcting these errors, your website loading speed will go up and user experience greatly enhanced.

Screaming Frog

This is a great tool that will crawl most of the aspects of a domain to identify issues that need to be fixed. The tool is particularly useful in getting duplicate pages, descriptions, and titles. When your website creates a duplicate page, it can damage the marketing campaign because search engines will not rank traffic. The tool is also very helpful in checking URL structure to establish whether they are broken and give you the option to fix them.

Google Mobile-Friendly

After Google released its updated algorithm with preference to mobile responsive websites, they also released this tool to help website owners test their sites. The tool makes it easy to test all aspects of your website from posts, themes, landscape, and others whether they are mobile-friendly. If your page does not pass the standard for the mobile-optimized site, the tool will indicate the problem and what need to be fixed.

SEO Browser

SEO Browser helps you view the website in the same way that search engines see it. This is very important to ensure that the content you post shows up in the manner you want and search engines are getting every detail. For example, you can arrange content so that clients get an infographic on the second page and a video at the end. If the search engines fail to pick on something, you will be able to tell and rectify it immediately.

Conclusion

By ensuring that the search environment is okay, you can get to the next phase of online marketing strategy. Remember that you should use the outlined tools regularly because the technical issues they fix can emerge anytime without your knowledge.

Top Online Marketing strategies that startups must apply

March 20, 2017 By Team Impossible Leave a Comment

The lack of cash is the biggest challenge that startups face. Startups struggle to do everything that they should because of lack of adequate time. In addition to this, startups have too many responsibilities that they don’t know how to handle. With these unique traits, it’s little wonder that startups must develop special online marketing strategies if they are to survive and stay afloat.

Online marketing has become more important today owing to the large number of people who use the Internet to learn, obtain entertainment and transact financially. This form of marketing is hard to ignore considering that 61 percent of Internet users around the world obtain information on the products or services they wish to pay for from the Internet. Moreover, forty-four percent of online shoppers don’t buy unless they first use search engines.

What online marketing essentials must the startups follow?:

Designing a killer website

Skimping through the design of your website is highly undesirable. The visitors to your website believe that design is everything. The website is not only your company, but also the product and reputation that you must protect online. If your website is bad, you will struggle with any online marketing strategy. Designing a website is an important cog in any marketing endeavor that you apply. Without a killer design, you’ll have to spend more funds on advertising.

Remaining social

Social networks are an integral part of any marketing campaign that you wish to undertake today. The main social media platforms that you should market the business on are LinkedIn, Facebook, Twitter and Google+. Other social media platforms worth marketing on include Instagram and YouTube. Other platforms worth researching include YouNoodle, Spiceworks, MidsizeInsider and Angel List. Whatever you do, don’t ignore the role of social media in marketing.

Creating tons of content

Success in online marketing depends on content. While SEO is still important, your focus should lean more on the side of content marketing. You must be capable of producing fresh, useful and relevant content all the time. The content that you generate and post must be user-oriented. Don’t develop content for search engines. In fact, search engines rank websites based on the content rather than judging its value using SEO alone.

Quick response to inquiries made through emails and social media

Quick response to the inquiries that existing and prospective customers make through emails and social media accounts is crucial to the success of any online marketing strategy that you develop. Let customers know that you respond to their messages fast and with accurate information. Quick response shows that you’re courteous. A startup that responds to emails fast demonstrates that it is passionate about whatever it sells.

Enhancing personal branding

Your startup is your personal brand. Nurture it well. Realize that the personal brand depends on business brand for success and vice versa. Today, it has become much harder to separate a personal brand from a business brand. After all, the startup does not exist in seclusion. It takes a person or a starter to start the startup. The starter has to focus on boosting his personal brand just as much as he does the business brand.

Mobile marketing: Its trends and growth over the years

August 22, 2016 By Team Impossible Leave a Comment

With the increasing trend of incorporating technology and gadgets in every field, the internet marketing sector is also utilising its benefits. Mobile marketing has become a day to day phenomenon. Mobile marketing is basically the marketing process don on or through a mobile device such as a smartphone, PDA’s, tablets, iPad, computers and all similar devices. Since smartphones are so ubiquitous now, a day’s mobile marketing can provide customers with multiple detectors – like time and location sensitive, information which are personalised to promote goods, services and also ideas. This kind of marketing is done with the help of several facilities that we get on our smartphones, tablets and other such devices like SMS marketing, MMS marketing, push notifications, app-based marketing, in-game ads, quick response (QR) codes, location-based services (LBS) and much more. Its reach is widespread.

Role of smartphones in mobile marketing

Smartphones are emerging as a powerful means of connecting with the prospective customers and thus, it is the need of the hour to develop some attractive mobile apps and websites to approach the customers. Studies show that an average individual spends a significant time on his smartphone. Thus, he comes in the contact of a lot of websites and apps. Even the existing customers leave remarks on the apps and websites. This helps the new and potential customers to analyse the performance of the business and consider to invest their time and money in a worthy business.

Trend vs Comfort of technology

The trend of online marketing and mobile marketing has increased rapidly over the recent years. It is not only growing; it is exploding with opportunities. The growing use of the internet, smartphones, computers and other gadgets have given way to the marketing department to reach to a wide number of people. As rapid as its growth, there are still many mobile marketing mistakes that are being done. With the comfort of being at one’s place and connecting to the world by the internet, has made it easier for businesses to showcase their ideas, products and services. We can safely say that the mobile marketing trend is going hand in hand with comfort for online marketers and business owners over the world.

How is it helpful in growing business?

As stated, it is a need for growing businesses to approach and connect with customers. There is no better way than utilising the internet for this. Studies state than an average person always keeps his mobile phone at an arm’s reach. Thus, it is recommended to use such an opportunity to connect with them. By not using such marketing strategies, the business will be called obsolete, it will surely have problems to connect to a wide public living far off places, it won’t have an effective platform for advertising new launches. Basically not using the internet will kerb its chance of becoming worldwide, omnipresent and in the reach of potential customers.

Future of mobile marketing

Many online marketers are concluding that the future of mobile marketing is bright as more handheld devices are being produced. As for now, let’s embrace mobile marketing and take efforts to enhance our business’ presence in the mobile technology as much as we could.