online business malaysia

Facts about SEO that you didn’t know

March 16, 2017 By Team Impossible Leave a Comment

For those who don’t know what SEO means, it actually stands for Search Engine Optimization. We hear so many things about SEO and the importance of using it in order to have a successful website. But, we don’t always know the facts from the myths. Here are some of the most important facts about SEO that you didn’t know about.

More than 90% Internet users are searching online

We are using the Internet for so many things like buying products, services or for using the social media sites. However, did you know that more than 90% of Internet users are searching online for something? Most people are using the internet to search for answers that they are looking for and students researching to write their papers.

People are searching for products that they need, or services that they can’t find online. All the search results that you are finding in places like Google, are actually SEO that are linking you to the right site.

Page titles are the most important thing about SEO

If you want to make sure that you have SEO that is going to work properly, then you need to make sure that your page title is correct and relevant to your website that you are linking.

Even if this is the most important thing about SEO, this is also the biggest mistake that so many people are making with this type for search engine marketing strategy. Without the correct page titles, people won’t be able to find the articles in the search engine.

Search engines are more than just Google

When you are hearing the word search engine, the first thing that you think about is Google. And, this is the one place where most people are adding their SEO. However, there is more than one type of search engine site that you can use. Google isn’t the only one.

You can look at places like Yahoo and Bing. YouTube is also a search engine, but for videos and a really beneficial way of marketing.

The importance of backlinks with SEO

If you are just writing articles without backlinks, you are not writing and posting SEO articles, but just normal articles that people can read online. People will also not be able to find their way to your site at all. How do they find your site without a backlink in the article? The readers will just go search for another article that will have a backlink and your site will lose traffic.

There are many things that are important to know about SEO. If you have an online business, you should make sure that you are going to get traffic to your site. And, if you are making common SEO mistakes, or you don’t know the proper SEO way, the change of succeeding with your business is slim and people will know find your business when they are searching for similar products or services. These facts are making the decision of using SEO for your business easier, because you will realize that this is the only way of getting your product or service out there to the world.

3 reasons why online business should consider SEO

December 19, 2016 By Team Impossible Leave a Comment

Having an online business means that you should have more than one online marketing strategy to ensure that your business is getting the traffic that it needs. This is where SEO comes in. Many people and business owners know about the existence of SEO but however, they do not consider it necessary to implement it in their marketing efforts. These reasons will prove that every business needs to invest in SEO in order to further improve their sales.

Generating traffic to the website

One of the biggest reasons why online businesses should implement SEO strategies is to ensure that the business is getting enough online traffic that could potentially turn into conversions for the business.

With many other competitors and websites found online, it is definitely crucial to make your website found in the search engine results page. Only when your website is found then your business brand will be known over time. There are also other online marketing strategies that can be implemented such as pay per click. However, if you are on a budget, SEO will certainly help you in the long run.

Reduce cost

When it comes to online business, many start-ups find it easier to adapt as there are not many fixed costs such as rental fees and employees’ wages that they have to fork out each month. Working from home is a leisure and definitely, cost savvy. However, it is not always easy to be successful online. Hence, SEO is needed to help sieve through the target audience that you are looking for. With so many SEO myths over the years, ensure that you sign up for a credible SEO course.

Build a brand online

Not only is SEO the key to having a successful business on the Internet, but it also helps to build your business brand online. Why is this so? Getting your website ranked for multiple keywords help to build trust and credibility with your current and potential customers. Making your business found in the search engine results page also tells your customers that your business is here to stay. Customers do not have to worry if items do not get delivered or go missing as they could always call in to ask for help and support.

Be mindful and implement only the ethical way of optimising your website, also known as the white hat SEO. SEO is the one thing that can make a difference between having a successful online business or having an online business that is not being noticed by online viewers. Only you get to decide.

4 steps in setting up an online business

November 28, 2016 By Team Impossible Leave a Comment

If you want to promote your business products, it is essential to take your business online especially in this time and age. Online business is beneficial in generating the right target audience that will help in increasing customer retention for your business. However, it may be competitive because there are hundreds of online retailers who have the similar idea. To make your business different from the others, you need to distinguish your business services from other same services. Here are the 4 steps needed in order to start an online company.

Register your business name

Once you have started up your online business, it is vital to make it successful. For that, there are some steps that you would need to follow. Firstly is the registration of your business. It is important to register your business according to the law. Choose an appropriate official business name and complete the appropriate paperwork to make your business official. Before registration, focus on your production costs, shipping costs, taxes, web hosting fees and other miscellaneous fees.

Next, register a domain name for your business. Choose something that is short and attractive. You may visit domain registration websites to find out some of the combinations that will be suitable for your website. Once you find a good name, go ahead and register your business with it.

Create your company website

Once you have registered your business name, it’s time to make yourself known online. And that can only happen once you build a website. Build your website and choose a web hosting service that you can trust for a long term. It is important to choose a good hosting service that is reliable and has a good speed. This can help to expand your business growth. Different web hosting services are highly structured and each of them offers different packages. Based on your business requirements, choose the one that best suits your needs.

Mobile friendly website

Develop and design websites that are stylish and functional at the same time. The website reflects your brand personality and it is the foremost thing that users look for. Your website must be appealing, and most importantly, it has to be mobile and user-friendly. Hire a web developer to conceptualize the idea of your company’s website. It can get a little pricey, but it’s always a worth to invest on a good website. Ensure that the web developer knows SEO techniques so that your website will be SEO friendly.

After the website development, it is vital to get an e-commerce software that will help to ease the management of your products that you are selling. Furthermore, it will help customers to view your products and they can make an easy purchase online. The software will automatically store your information and offers secure shopping experience. Ecommerce web services make it easy to sell your products on the web.

Adopt SEO techniques in the website

You need to make your business active by adopting the online marketing techniques. For that, you need to implement the SEO strategies to rank your website at the top of the search engine page. Also, write good and quality articles that feature your business products and services.

To achieve more traffic for your business, you can use other techniques to help in promoting your online business such as pay per click or social media marketing. Implement these techniques in your online business and get the maximum amount of customer attention.

How essential is hashtag in social media marketing?

October 17, 2016 By Team Impossible Leave a Comment

Before sharing about the usage of the hashtag, we should discuss what hashtags actually are. Briefing out the definition, it is “a social media tagging system to categorise content into parts”. It does not only lead to the benefit of content marketing but also provides you with branding on your online business.

A hashtag can be used as a content description in short or can be used as a clickable page to link to. Starting with a “#” symbol, it signifies the word hash with a tag as a content in it. They are helpful in tying the content together. For instance, #socialmediamarketing, #onlinemarketing, #onlinebusiness are all examples for hashtags. The hashtag does not permit the use of spaces in between.

The concept is really unique and it came across in the year 2009. The first hashtag floated was #barcamp by Chris Messina. They were first talked about as “Twitter grouping” which means twitter made it famous for the first time.

How do business benefit from the hashtags?

The hashtag is first and foremost a key success to social media marketing. It helps to bring in free traffic by making use of the content efficiently. It does not only provide the online presence for business’ products and services, it also helps in matching up a conversation on a particular topic about the business. The main idea is to stick with it and make it more relevant.

The hashtag can be of any type and any category. For example:

Gossip: #talkitive, #chatterpatter
Mood: #happy, #funny, #nostalgic
Season:, #sunnyday, #wednesday
Feeling: #inlove, #caring

These can be of an infinite type as per your imagination and thinking. Therefore, hashtags as a part of marketing is the best online free content or topic tool to go for and is worth using. It has various trends on various social media platforms such as Instagram, Twitter, Facebook, Tumblr and Google+. It is not encouraged to be used in LinkedIn because of the platform’s nature of displaying professionalism. Here, we will be sharing the usage of the hashtag in some of the social media platforms.

Twitter

Twitter is where the hashtag originally came from. It has been surveyed that 40% of the people retweet on twitter using the hashtag you mention. That means, 40% of the tweets get retweeted if they have hashtags in it. Which is why the concept of ‘trending’ came about. When a particular hashtag is often used either by tweets or retweets, the more viral it becomes. Users are able to include as many hashtags as they like as long as it is within the 140 character limit.

Facebook

There is over a billion active base in Facebook and the usage of the hashtag will help you get more interactions. However, limit your posts from 1-2 hashtag is sufficient. 1-2 hashtags will give you an average of 598 interactions per post. However, it is not encouraged to put too many hashtags on Facebook as it is not a full-fledged search engine for users. The purpose of hashtag in Facebook helps readers to understand in a glance the topic of the post.

Instagram

The photo sharing app rely heavily on hashtags to help users find the product and services they are looking for. Using multiple hashtags will help you in 80% of interactions. The more hashtag you have, the more interaction you will receive. In Instagram, you can put up to a maximum of 30 hashtags.

Google+

The criticality of using the hashtags in Google+ is more. It helps in doubling the chances of getting the right form of traffic. With Google being the primary search engine in the market, having more hashtag in Google+ will also help in getting free traffic and interactions.

4 common SEO mistakes in E-commerce website

October 3, 2016 By Team Impossible Leave a Comment

E-commerce is also known as electronic commerce which consists of purchasing and selling of products through the internet. With the increasing demand for online marketing and purchasing, e-stores and e-businesses have emerged over the last few years. E-commerce has revolutionised the world with its 24/7 online support facility to ease everyone’s life. It is also known for its comfort and easiness to deliver things at your doorstep.

But first, getting traffic to the website is crucial. Search Engine Optimisation (SEO) is the major factor to be looked to. Optimising the website and choosing the right set of keywords will affect the search results. With regards to e-commerce, if you are thinking about building an online business, then you should be aware of certain key elements to focus on and the common mistakes being done. Here, we share some of the common mistakes done by E-commerce websites, resulting in them not being able to rank on Google.

Deficit product description

The product description is an important component to be included in your website’s content. Lacking in the product description in your website will defeat the purpose of an online business. The product must be well tagged with a taxonomy and the correct set of keywords that you are trying to aim for. Also not forgetting, include the product with an appropriate and the right content description. The content should be unique and avoid having a repetative description. Few points to note:

Post interesting or good content for your products.
Produce unique content that helps online customers to make it viral.
Update regularly so that customers know your business is alive.

Lack of product reviews

This section is frequently noticed among customers while they are viewing the products online. Product reviews are important as it affects the customer’s purchasing behaviour. Looking at product reviews give confidence to online buyers. The more the reviews, the genuine it gets and customers will tend to believe them.

Two points to note:

Product review should be lively and genuine as possible
It should be unique enough to define the product value and quality

Keyword stuffing

Keyword stuffing is categorised under black hat SEO and it is most hated by Google. As per search engine algorithm and rules, keyword stuffing is considered as a spamming tactic to gain search engine’s attention. Thus, to neglect this fact from the product and business, one should be extra careful not to implement this method or suffer the consequences of getting your website blacklisted. For this, you should take note of the following:

Avoid any kind of black hat SEO at all cost
Use white hat SEO techniques
Build backlinks, the natural way to gain an online presence.

Non-friendly website URL

The URLs of your website should be the named accordingly and it has to be related to the nature of your business. It should not contain any unrelated categories or random characters that do not make any sense.

Your URL ideally should contain these elements:

The words in the URL should make sense and understood by the online viewers
There must be a relevance between the URL and the landing page. For example, a URL of “about-us” must display a landing page of the organisation’s “About Us” and not something else.

By avoiding these mistakes and implementing the notes mentioned can lead to a good online business website.