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Does customer reviews help in your online marketing?

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Does customer reviews help in your online marketing?

Today, it’s impossible to purchase anything online without going through customer reviews. Some reviews are not as thorough or comprehensive as you may want them to be, but this doesn’t give you the right to undervalue them. The customer reviews provides a better outlook on the products that you are looking before paying for it. The most helpful piece of information you need – its usage, flaws, and specifications are there by genuine users or consumers.

An online marketer knows the importance of the reviews and read through them religiously. After all, good reviews are like inserting good content  in your website without you asking for it!

So, what can customer reviews do?

Influence buying decisions

Eight out of every ten people trust online reviews more than personal recommendations from friend and family. This is quite astonishing, bearing in mind that online reviews are by complete strangers. Personal recommendations, on the other hand, are from people that you know. Therefore, this shows that online reviews by customers can influence buying decisions. Poor reviews discourage customers from buying. Good reviews encourage customers to buy.

On-site Ranking

A company that encourages customers to share their honest and sincere opinions about its products is likely to enjoy favorable ranking on search engines. Customer reviews are crucial for organic search rankings as it helps in increasing the time spent viewing the website and it adds in value and content for the business website. Similarly, this is also called on page seo.  Every time a customer posts fresh reviews about the product, search engines rank the website for its unique content. This way, your website will enjoy higher ranking because customers believe it speaks authority and is more relevant for their needs.

Off-Site Ranking

On-site reviews are just as effective as off-site reviews in helping your site to improve in ranking, or also called as off page seo. With every shares, engagements, comments and reviews over at social media profiles also helps in increasing the number of visits to your business’ website and adding in back link opportunities too! Therefore, don’t discourage customers from reviewing your product or brand on external websites. Google relies on data from external directories to rank websites. This is why Yelp and Trip Advisor have become such major references for customers and brands alike. Google is cognizant of this fact as well.

Higher conversions

The more good reviews your product have, the higher the conversion rate it will enjoy. Where conversion rates are concerned, the nature of the reviews doesn’t matter. Conversion rates will remain high whether the reviews are positive or negative. Bad reviews can affect your conversion rates positively. Blending the good with bad reviews often indicates that your product or brand is not hiding anything from its existing and prospective customers.

Therefore in conclusion, ignoring customer reviews is bad for any online marketing strategy that you want to adopt.

SEO – Does it worth my time and money?

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SEO – Does it worth my time and money?

Google collected data about a website based on the keywords that were used on its pages. Conversely, websites were ranked based on how they utilised their target keywords. This method seems to have died off only when you utilize keywords which aren’t in demand or what people are actually searching for. But this does not mean that Search Engine Optimisation (SEO) is dead. Of course, there are still many digital advertisers who hold keywords in high regard.

Nothing is ever dead in the digital world – just different

Many articles and blog posts out there claim that SEO is dead. They say that SEO is no longer required. But in fact, it is all about relevant, good and quality content now.

There are many benefits of SEO that can help your business to scale new heights in the digital marketing world. SEO courses or services are not only cost-effective, but also customizable. Google and other search engines still rely on keywords to figure out what your business actually does.

So is SEO worth the money?

It is still worth the investment but it can be somewhat of a pain to get going. Generally, SEO is meant to improve traffic to a site and the site owner often needs to create new and relevent content. You still need to use content to establish yourself as a leader in your niche.

For this reason, you should focus on publishing articles and videos that answer important questions that your target audience wants to be answered. Combining this with a few SEO strategies will definitely lead to success of your business.

Other than content, you will still need to consider other SEO best practices. One of the search engine best practices is the On-Page Optimisation. Essentially, this is the recommended practice for writing an article that is optimised for search engines. This includes things such as how to structure your title, how to format your texts and many more. In additional to this, make sure your site loads faster and is also mobile-friendly, as it will benefit your business tremendously. Google favours mobile-friendly sites that loads faster.

No doubt, SEO is still required to grow your business.

Debunking 4 Common Myths Regarding Affiliate Marketing

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Debunking 4 Common Myths Regarding Affiliate Marketing

If you are just started out doing affiliate marketing, you probably have heard lots of advice on what it takes to be a good affiliate marketer. You have been told that you need to be aggressive, smart, and knowledgeable and understand the product or service you are promoting. While that might be true to some extent, there is no denying that there are a number of myths associated with affiliate marketing. We are going to debunk a number of myths associated with affiliate marketing. Some of the myths include:

Affiliate marketing is a quick buck scheme

Do not be fooled. You cannot get instant revenue with affiliate marketing simply because you’ve placed a number of affiliate banners on your website or have written a number of reviews on products or services you are promoting. To be successful and make money from affiliate marketing, you need to work extra hard, build your audience, work the SEO aspect of your website and build a huge fan base on social media. You might also want to engage in training to further understand the market of your product or service and come across as an authority figure.

The rules for affiliate marketing are the same for everyone

This is an incorrect argument as what works for one person will probably not work for another. There are people who generate great sales through networking and emailing lists while there are those whose qualitative reviews and social media marketing play a great role. In short, all affiliate marketers don’t follow the same script. There are those who take risks that are calculated and become successful while there are those who are simply risk averse but still post some measure of success.

Small businesses cannot succeed with affiliate marketing

The notion that only the big players in the industry can register success with affiliate marketing is a fallacy. The internet is laden with stories of people who started small and went ahead to make a lot of money with affiliate marketing. At the end of the day, it’s your commitment, hard work and strong will, ability to take calculated risks that make all the difference. Alternatively, the idea that promoting only big affiliates is what can make you successful is incorrect. Irrespective of the size of the affiliate company, you can always make money based on the extent of your connections and traffic.

You simply need a website and you will make money through affiliate marketing

If that were the case, every affiliate marketer would be a hit and a tad successful. Simply owning a website doesn’t cut it. You need to properly optimize your website for the search engines, engage in on page SEO and off page SEO, create connections and ensure that you choose a product that you are knowledgeable in. Otherwise, a website alone doesn’t cut it. You need more than that.

To sum it up, success as an affiliate marketer requires that you invest your time, resources in knowledgeable tools and ensure that everything is a step. Do not be fooled into believing that everything will be achieved on a silver platter.

5 ways to increase organic traffic to your website

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5 ways to increase organic traffic to your website

While doing internet marketing for your business, organic traffic is one of the most important traffic that your website needs. Organic traffic refers to traffic generated from the search engines. A higher ranking website receives a higher organic traffic and building one is not like a walk in the park. It takes effort and time. It requires that you invest in the technical aspect of your website and ensure that all aspects of it are optimized for the search engines. Here are the 5 ways you can increase organic traffic to your website:

Proper optimization of your website

It’s important that you perform keyword research and optimize your website based on your preferred keywords. When people search for information online, they enter search phrases (keywords) that are instrumental in locating your website. For instance, if you are an SEO company, you can utilize keywords such as ‘SEO Company’, ‘SEO expert’, ‘SEO agency’, ‘online SEO’ and many more. Proper optimization of your website requires that you focus on on-page SEO as well as off-page SEO to make your site favourable to the search engines which helps to get your website rank and increase in organic traffic.

Incorporate the use of long tail keywords

Short key phrases such as ‘SEO agency’ have become too common in the market and competitive hence watering down the competitive edge your business might be having. In this light, increasing organic traffic to your website requires that you make use of long tail keywords. For instance, instead of using SEO agency, you should instead use a long tail keyword such as ‘SEO agency in Perth’. Long tail keywords have less competition as compared to short key phrases and therefore lead to better relevant results in so far as traffic is concerned.

Generate unique and quality content

A ranking website without good content is an exercise in futility. You probably have heard of the phrase that content is king. Create content designed for the human beings and not for the search engines. The content you place on your website should be educative, entertaining, interesting, engaging and provide value to the readers. Don’t waste the organic traffic coming in your site without having visitors staying on site to read more. It should be something that visitors would want to share rather than content designed for the search engines and weak in every aspect.

Use ethical SEO practices

In the SEO world, a website ranking is determined by how well the site is optimized; from the quality of content it contains and whether it utilizes unethical or ethical SEO practices. Always ensure you stick to White Hat SEO practices and desist from Black Hat SEO practices. Unethical practices are basically bad practices designed to trick the search engines to rank a website high. This can lead to your site being penalized, delisted and even banned. To increase organic traffic to your website, always play by the rules.

Embark on ethical and natural link building

The use of unnatural links or spamming can have your website penalized and drop in rankings. The moment you have enough and unique quality content on your website, you should embark on ethical and natural link building. Ensure you link to high authority sites that are credible and desist from linking to any type website you stumble on without verifying whether it’s credible or not. You can begin adding links to your posts and guiding your readers to relevant posts within or without your website. If done diligently and in the correct way, link building is a great way to attract organic traffic.

What Is Google Ad Sense And How To Make Money From It?

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What Is Google Ad Sense And How To Make Money From It

Owning a website and interested in making some cash with Google? You probably answered yes because the allure to make money has always been irresistible. Mention the word Google Ad sense and you are most likely to catch the attention of website owners who are seeking for a way to monetize their sites or blogs. Google ad sense is basically a revenue sharing program with Google that enables you to make money through adverts placed on your site. But how can you make money with Google ad sense? This is a question that crosses the mind of almost everyone before they board the Google ad sense bandwagon.

Well, simply put, you can make tons of money from Google ad sense but how much you make is dependent on a number of factors. There are people who have been able to make a living simply from the income they get from ad sense on a single website while others are struggling and have nothing to write home about regardless of the fact that they own a number of websites. So how can you monetize your website and make money from Google ad sense?

Select a niche that is profitable

Massive traffic does not guarantee you money if you choose a niche that is not profitable. It’s no secret that all niches are not the same. There are niches that are more profitable and attractive than others. For instance, a niche that focuses on anthropology or history attracts low-value clicks as compared to niches on finance or health which attract high-value clicks. As such, with a poor choice of a niche, you can end up making nothing with ad sense.

Strategically place ads where they are easily visible

Ad sense is all about maximizing the clicks on your ads and therefore placement of the same plays a very important role towards realizing profits. Your ads should be placed somewhere in the top half of your page or within texts where the chances of them being seen and clicked is high. Strategic placement of ads increases chances of them being clicked and by extension your profits.

Optimize your ads for high click through rate (CTR)

While placing your ads strategically is essential, there are other important aspects that you need to take into consideration if you are to maximize your profits. Optimization of your ads to attract high clicks is instrumental. To achieve this, you need to choose ads with the right size, settle on right color ads, and make use of link units among others. Ensuring that your ads are highly optimized results in a higher CTR hence high profits.

Work on driving traffic to your site

It doesn’t matter how optimized your ads or how strategically you’ve placed them if you don’t have traffic for CTR. In this regard, you need to work on driving traffic to your site by running a successful SEO campaign that incorporates both on page SEO and off page SEO as well as other aspects that lead to massive traffic to your site. However, make sure that you engage in white hat SEO practices and that you do not engage in SEO practices that might make your website banned, such as grey hat SEO and black hat SEO strategies.

Once you’ve done all these correctly, you can sit back and wait for a windfall. However, if it’s not forthcoming, you need not be restless as it could be due to a combination of factors such as poor placement of ads, choosing of the wrong ad sizes or engaging in activities that Google deem unethical. You can also settle for alternatives to ad sense with the aim of maximizing your returns on investment.

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