internet marketing malaysia

3 Powerful ways for more Sales in Malaysia on the Internet

December 20, 2018 By Team Impossible Leave a Comment

Sales depend on marketing, revenue depends on sales, while a business depends on profit. Sales are the heart of your business. So, without heart, your business cannot fight strongly with the competitors.

You may have heard this numerous times, but you should keep an eye on the growth of your revenue as it will ultimately determine your position with your competitors in the industry. However, it is easier said than done as starting a business is not that easy. Moreover, Harvard Business Review research shows that business owners do not get expected sales in the early stage of their business. Even so, it just means that you should persevere if you want to acquire customers and thrive in your business!

Below, we have put together a list of ways to help you garner more sales in Malaysia.

Understand your target audience

Before you even start on your marketing strategies or collaterals, you will have to first get to know your target audience. Most of the successful businesses are usually able to flourish because they have genuinely understood the needs of their target audience and meet their expectations. After all, what makes a business truly successful is when they know the behaviours and interests of their target audience.

By developing a relationship with your customers, you will be able to give them what they need as you know what they want, and by doing so, you will get the profits that you deserve in return for your efforts. Similarly, according to Forbes, it is almost unattainable to attract customer if you don’t know anything about your target audience.

Importance of Content Marketing

All of us are part of the digital world. Within Malaysia itself, there is a total of 24.5 million people, making up 76.9 percent of the population, who uses the Internet, whether it is through their computers, laptops or mobile devices. But among all these electronic devices, the one that is truly victorious is mobile phones as a large portion of Internet users, specifically 21.9 million people use their mobile phones to browse the Internet.

Not to mention, what is even more important is the fact that most of these users are frequently on their mobile phones to either send out texts or are busy browsing the social networking sites. Looking closely at the data, you’ll find that 89.3% of Internet users are on the World Wide Web to use their social media accounts.

Based on these facts, it can be seen that the Internet has a significant impact on many people and this means that digital marketing will be equally effective as well. Content marketing, in particular, can be a powerful solution for selling more on the Internet. Not only will you be guaranteed a pool of visitors or customers even, but you will be able to increase your brand recognition and even generate sales if your potential customers are convinced in engaging in your service or buying a product.

Also, a satisfied customer will share your great content which increases your visibility in the digital world. It is an extra opportunity without cost. So, keep creating more powerful and professional content to gain more profits. And make sure to do it on both the Internet and social media sites if you really want to establish your presence.

Create Discounts and Deals

Out of any methods that you can think of, this is definitely a foolproof strategy that will make any customers attracted. This traditional way works especially well on the Internet.

Before users decide to buy a product, they will first go through many sites to find any discounts or marked-down prices. After all, it is a natural thing to do as all of us would always want to get something of high quality at a low price. So start coming up with all sorts of ideas to design your advertisement, content or blog post to grab their attention and get them to seal the deal. For example, you may choose to do situational offers over discounts at random timings as they tend to work more often.

It means that your offers and discounts will reveal on a selected festival or ceremony. Usually, customers are ready to buy something before any festival. They would want to complete their shopping in time for themselves and their family. So, the next thing you can do when you plan to do a sale is to do one at the right moment for your customers.

In conclusion, it is crystal-like clear that these three ways will surely increase your sales. Be strategic during internet marketing and get more revenue from the business. Internet marketing is not only easy to implement, but it is also a strong revenue maker. With the right strategies, you will be able to establish a high position in the digital world.

How You Can Sharpen Your Digital Marketing Skills

July 1, 2018 By Team Impossible Leave a Comment

SEO, SEO Malaysia

Digital Marketing is not only changing the way companies market their products and services, but it’s also enhancing employability quotient of marketing graduates. It’s all about how you sharpen your digital marketing skill and do something unique that makes all the difference. Well, most of the techniques are tried and tested, and there remains the challenge. Within that well-known framework of techniques, you need to be different from the others to create that all elusive ripple on the online pool.

Search Engine Optimization

When it comes to optimizing your website and marketing your products and services, you need to be as innovative as you can be. Of course, the techniques you adopt should be white collar so that the results are gradual but permanent and sustainable. Keep in mind that as per stats almost 93 percent of online experience of people begins with browsing things on search engine, and this is true for the first-timers. Hence, if you are looking for aggressive internet marketing, Malaysia can offer you some competent SEO companies who can guide you with the latest SEO techniques.

Content Marketing

Let us start with a stat. In the year 2017, 39 percent of businesses were looking forward to increasing their budget for content marketing, and 45 percent of them didn’t feel like increasing their spending. Of this 45 percent, almost 67 percent saw a substantial drop in revenue generation. Hope this says all about the importance of content marketing in today’s context. This indicates that more and more companies are in the hunt for employees who can deliver creative and engaging content that will make the difference on the virtual world. And that’s not all, websites pregnant with this new age content needs to have substantial traffic, and there are two ways that can be done. Either by SEO or by pay per click advertising. The pay per click Malaysia companies can come up with the all-new ways of marketing your content. They know the ways after all.

Social Media Management

It’s in the very nature of digital marketing to indulge in some drastic mood swings, and it cannot be blamed for that as it is triggered by the ever-changing market dynamics. In fact, over the last few years, digital marketing concepts have undergone a sea change so much so that the incredible impact that social media has had on the internet and digital marketing has almost been forgotten. However, still, social media continues to be the main gateway that people use to browse, interact with each and other and shop for goods and services. In fact, such has been the impact of social media, that a whopping 3 billion people worldwide are likely to be using social media network by the end of 2020.

However, the scenario is somewhat different when it comes to smaller businesses. The trend shows that 24 percent of small businesses are not into social media. That’s something that you need to change if you haven’t still. In fact, if you are a startup or a small business runner, you need to have a strong presence on social media. You need to put emphasis on community management and link it with customer service. Take the help of the increasing trend of customer engagement in ephemeral content like Instagram or Facebook stories. They will pay off.

The Most Crucial Components to Include in Landing Pages

September 27, 2017 By Team Impossible Leave a Comment

Landing Pages are the most effective funnels for driving conversions from internet marketing campaigns. Visitors first enter your landing pages if they follow your social media, Pay Per Click(PPC), or other campaigns for conversions. In many instances, the pages are used for email building, selling services, or introducing new products.

When the visitor gets to this important landing page, you need to explain, persuade, and develop trust to make him or her click the call-to-action(CTA) button. Because a client takes less than 5 seconds on average before making the decision to quit or click the CTA button, it is very critical that the page is properly constructed. The following are five most crucial things to include on your landing page to convince the visitor to stay and move to the next step.

A vivid value suggestion
While a client might have followed your campaigns to the landing page, it does not mean you have made a sale. Many people often read through web content very fast but are never thorough. Therefore, you must reintroduce value suggestions vividly to get their attention. One way of applying this is working like a newspaper by making the most critical info come first. Ensure that the page has a clear outline of the product or service on sale and the benefits consumers will get from them. Consider this format:

Main heading
Subheading
List of benefits
Images to support the message

Evidence about your product or service’s trustworthiness
At the last minutes of a buying process, the level of trust must be taken to the highest possible level. This trust must be developed and demonstrated well in the landing pages. To do this, include logos, certifications, and even testimonials that tell the client that he or she can expect better value after buying or joining you. For example, a landing page for selling a new drug will convince the visitor to make a purchase if it has certification stamps from relevant authorities.

A good call-to-action (CTA) button
Though some marketers think that putting a CTA button is enough, it is not always the case. The right CTA button should be well thought about and geared towards making the client click and buy, provide their mailing list details, or claim a discount. To ensure that your clients hit the CTA button, consider using the following tips.

Utilize action filled texts such as ‘get our free ebook’, ‘submit’, or ‘next’ among others.
Only use 2 to 5 words because long texts will be considered a text block and not a CTA button.
Utilize the possessive determinant ‘my’ and not ‘you’ to make the entire pitch more personal.
Do not give orders by using words such as ‘click here’ or ‘sign up’.

Use clear wording
In addition to having a clear value suggestion, the wording must be carefully selected. Make the headline informative and grab the attention of the visitor while explaining the product. In a single or two short lines, the visitor should be able to tell what you are selling, get convinced, and make the right decision. Make sure to read the landing page from the viewpoint of a visitor to understand the effectiveness of the wording.

Top 4 pay per click mistakes

December 29, 2016 By Team Impossible Leave a Comment

Pay per click (PPC) is one of the many ways to do an online marketing. However, this is not always successful due to the common mistakes that advertisers are making. The more you know about the mistakes advertisers are making, the lesser chances you are going to be making the same mistakes. Let’s take a look at them.

Not doing any research beforehand

Most people who are considering to do a PPC campaign do not realise the importance of planning and doing research beforehand such as the market demand, competitor analysis and the keywords targeting. Doing advertisements which have no market demand is only an exercise in futility. Money will be spent on something that does not bring profit to the business. Therefore, it is essential to do your research beforehand so that the business can have a rough gauge on whether it will be worth the money spent on the advertising.

Ignoring your target market

The other mistake that advertisers are making is that they do not factor in the target market when they are creating the PPC campaign. To have a successful campaign, you need to ensure that you know your target market well. Adopt the best practices in pay per click and create ads with suitable words that can help in attracting them. This is the least amount of way that you can ensure in getting the results that you have hoped for.

Not creative

If you want to see the increase in your sales with PPC, start being creative. The number one factor that you will find on the internet is that the PPC is not creative at all. It is mundane and it does not get the attention of your target market. You should make sure that your marketing campaign is creative and your advertisements are going to get the attention of the potential customers. The more creative and unique your advertisements are, the more chance of success your campaign will be.

Using the wrong keywords

Even PPC needs to have the right keywords in order for the campaign to work properly. But, there are many marketing strategies who fail to include them. The use of the Google Keyword planner is essential in getting the right keywords for your campaign. Do research and comparison if you must, to ensure that you are using the right type of keywords. This is so that your customers will be able to find your advertisements when they search for your products or services.

PPC is a great option. However, make sure that you do not make these mistakes as many business owners and marketing companies do. The mistakes mentioned will only cause the PPC campaigns to fail. Hence, this is why many businesses do not consider PPC as a part of their online marketing strategy.

3 reasons why online business should consider SEO

December 19, 2016 By Team Impossible Leave a Comment

Having an online business means that you should have more than one online marketing strategy to ensure that your business is getting the traffic that it needs. This is where SEO comes in. Many people and business owners know about the existence of SEO but however, they do not consider it necessary to implement it in their marketing efforts. These reasons will prove that every business needs to invest in SEO in order to further improve their sales.

Generating traffic to the website

One of the biggest reasons why online businesses should implement SEO strategies is to ensure that the business is getting enough online traffic that could potentially turn into conversions for the business.

With many other competitors and websites found online, it is definitely crucial to make your website found in the search engine results page. Only when your website is found then your business brand will be known over time. There are also other online marketing strategies that can be implemented such as pay per click. However, if you are on a budget, SEO will certainly help you in the long run.

Reduce cost

When it comes to online business, many start-ups find it easier to adapt as there are not many fixed costs such as rental fees and employees’ wages that they have to fork out each month. Working from home is a leisure and definitely, cost savvy. However, it is not always easy to be successful online. Hence, SEO is needed to help sieve through the target audience that you are looking for. With so many SEO myths over the years, ensure that you sign up for a credible SEO course.

Build a brand online

Not only is SEO the key to having a successful business on the Internet, but it also helps to build your business brand online. Why is this so? Getting your website ranked for multiple keywords help to build trust and credibility with your current and potential customers. Making your business found in the search engine results page also tells your customers that your business is here to stay. Customers do not have to worry if items do not get delivered or go missing as they could always call in to ask for help and support.

Be mindful and implement only the ethical way of optimising your website, also known as the white hat SEO. SEO is the one thing that can make a difference between having a successful online business or having an online business that is not being noticed by online viewers. Only you get to decide.