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4 ways to use SEO to improve your search engine rankings

October 29, 2015 By Team Impossible Leave a Comment

There are many search engines like Yahoo, Google and Bing. Appearing as high as possible in these search engine rankings is crucial. Here are a few handy SEO tips that can be used on any site to increase your search engine rankings.

Get a Google Webmaster account

Setting a Google webmaster account is not as difficult as you think. Once you have created your account, you will be able to verify your site with Google Webmaster Tools that gives you access to information about your site’s ranking, and ensures your account is ranked by Google on a regular basis. Though setting up an account with Webmaster Tools is not a primary requirement, it is a great way to improve your search rankings.

Links pointing to your site

One of the factors that makes a web page friendly to search engines is the number of backlinks it receives. For instance, if your page have 50 quality links leading to it, it will be ranked higher than one that only has 5. Speaking of quality links, these are links from popular and quality pages, pages which has got quality links pointing to them, as well. However, it may be possible that search engines have got other factors that measure the quality of a link.

Create quality content

When it comes to creating web content, keep both your audience search engines in mind. Your site has to be regularly updated and also provide useful, relevant and good content for users to be able to read and comprehend. In other words, the content should be able to capture the interest of people, so they will be interested and persuaded to purchase your product. Moreover, be sure to create unique content. You can get penalized if your content is similar or identical to other content on the web.

Adding on to the content, you must also fill in the meta descriptions. This should be done in the entire website including individual web pages that makes up your site. The description field is most important of the two because it is what the search engines display as the short excerpt of what a particular page of your site is all about. Signing up for credible SEO courses may also teach you on how to avoid using description that are irrelevant to your site because search engines will think you are trying to game their systems.

Add videos and images

Adding videos and images will not only let people spend more time on your site, but also let you get links from sites that share videos. Doing video marketing has a lot of benefits and it encourages the increase of your website’s ranking. Though search engines cannot read images, they can read the description given to them. So ensure that you tag your video and images with a keyword. Do not use copyrighted images on your website due to copyright issues.

SEO Course review by Alan

September 3, 2015 By Admin Leave a Comment

Alan has been exploring Internet marketing especially SEO as he wish to rank his website at the top of Google search. He attended our competitor’s course and despite applying what was taught, his website is still nowhere to be found. By chance, he got to know about our SEO certification course through a friend. He was impressed by our SEO ranking as we are constantly ranked #1 in Google. He and decided to sign up. 1 month later, he gave us a testimonial:

“I joined this course about 1 month ago, my website has already climbed up in ranking as compared to previously I attended other course (competitor) but I gone nowhere. With this class, I definitely see the results. Thank you!”
– Alan’s testimonial after his website is found on page 1 of Google

Well done Alan and thank you for your testimonial. =)

Top 3 ways to generate traffic to your website via Youtube

August 20, 2015 By Team Impossible Leave a Comment

The cold reality is online business realize that there can be no success without traffic to their website. A website with no traffic is technically dead. In essence, website traffic is lifeblood, an important element to the success of a business.

This is the very reason why businesses invest in online marketing initiatives such as SEO and adopting in their best practices to increase traffic to their websites. While there are many ways a business can generate traffic to their website, there is no denying that YouTube is one of the most potent methods. People are generally attracted to videos. In fact, YouTube alone boasts of over 1 billion users and this is an indication of the symbiotic relationship between users and videos. Here are the 3 ways how you can generate traffic to your website via YouTube.

Creating “How to” videos

We learn new things on a daily basis. ‘How to’ videos are very popular among people because it teaches a person how to do something. If you are keen on generating traffic and directing it to your website, the logical thing would be to start creating “how to” videos that people might be interested in. It could be a demonstration video on how to fix a bug on your computer, how to adjust camera settings on a particular mobile device and many more. Such videos tend to get more traffic because valuable information are being shared and it may also pique the interest of viewers to learn something new.

Create a video discussing or talking about a particular thing

The idea is to enlighten people on the products you sell or the services you offer. However, it’s important that you know the topic and you pass across the knowledge and information very well. If your website is all about an SEO agency, you can talk about different SEO techniques like white hat seo, black hat seo or grey hat seo and educate the public on how to make your website rank high on search engines. However, ensure that the videos are short and not too long as people tend to lose interest in longer videos. You should also ensure that you include a link to your videos so that viewers can click and go to your site. This simple step helps in your link building effort.

Interview an expert

Are you in the affiliate marketing business? Why not schedule an interview with an affiliate marketing guru and provide valuable information to your viewers. Ensure you ask the right questions and your viewers can learn something from your video. It serves to create credibility for you and your business and shows that you align yourself with successful people within your line of business. The top benefit of interviewing an expert for your video is that you will be able to attract traffic from your expert’s diehard fans which by all means work to benefit your business.

Full House Internet Marketing Seminar

August 18, 2015 By Admin Leave a Comment

Thank you for making our Internet Marketing seminar full house again. Our participants have learnt a practical and valuable skill on how to market their products online especially through Google search results. They are ready to sell online!

For those who missed our previous event in KL Malaysia, you can check our next available dates here: https://www.impossible.com.my/internet-marketing-course

Thank you once again for your support!

Capitalize by writing “how to” articles or guides

We are always seeking to learn to do something or solve a problem that has been disturbing us. In this regard, we need some form of direction. Generating “how to”helps people to think and learn about doing something or fixing a problem. Have you been able to fix something on your own? Why not create a “how to” content and enlighten others who might be experiencing the same problem? Such information could make your site highly invaluable and a go-to site when people are seeking for information on various things.

Share a personal story or unique knowledge

Unfortunately, many people do not capitalize on the benefit of sharing a unique story regarding a certain knowledge they have that could help people. A lot of the time, we are talking about what others have experienced or achieved. If you feel you are in possession of a unique knowledge, why not write a blog post and share about it. However, there is a caveat. The unique knowledge or personal story you share should be relevant to your website’s content or you will lose the targeted traffic that you need.

Avoid click baiting

A unique content comes with a meaningful headline. Don’t waste a unique content by attracting readers to a sensational headline which are not relevant. This is known as click baiting and is very common among media sites and other gutter press. The headlines are usually ambitious, misleading and could make you lose repeat visitors rather than attracting and retaining them. The idea is to attract targeted traffic and therefore it’s always important that you be as honest as possible with your posts and your titles or headings should be a clear reflection of the content you are writing.

Do research

Creating unique content is not about rehashing content you find on the internet. You need to carry out research and come up with content that is unique in every aspect. Is there a trending topic? Instead of writing on the trend that is time specific, why not do research and even discount it through a post? By so doing, you end up distinguishing your site as an authority which by all means gives you an edge over competitors.

Be informed through subscriptions

You’ll never run out of ideas to create unique content through subscriptions. With many articles, news and journals posted daily, there will always be something to write about. Subscribing to sites relevant to your niche is a great way to be knowledgeable of the happenings. By subscribing to industry related sites, you get the much-needed inspiration to churn out content that will keep readers hooked to your website or blog.