Facebook marketing is one of the many online marketing techniques that has been trending over the years. It is not the same as the radio, television nor the print media marketing. Facebook marketing is different from all the other types of marketing that you might have come across. Many businesses have jumped on the bandwagon of Facebook marketing to publicise their business products and services. Many have successfully embraced this technique. However, there are also some businesses who failed miserably in Facebook marketing if the wrong strategy is applied. Business owners may ask, “How do I ensure that my Facebook marketing effort is successful?” Well, here’s how:
Clear goal & strategy
Have a clear goal and objective on what you want to achieve from the Facebook marketing. Be precise and present logical data so that businesses will have a solid comparison when calculating their ROI. Why? What? When? These are the three most important elements to run the business and to get success in the long run.
Example: If you have the thought in building a big coffee brand, then you should be ready with a 6 months plan of your Facebook marketing strategy. Some of the idea includes:
- Posting about the health benefits of coffee
- Creating videos and illustrations of coffee-related topics
- Sharing interesting facts and having promotions
Whoever handles your Facebook page should be able to engage with online users should any inquiries arise. It is also important to get attention by publishing posts which connect emotionally with users. Ensure that all promotions that have been promised are carried out. An online image for a business is important. Once it is stained, it will badly affect sales in a long run. Even your loyal customers may leave and never come back.
The Facebook page should be updated and maintained in the best way possible. It should contain all interest type posts with health, beauty, festival, sales or anything related to the field of your business. It should not be only about your brand but also about the sincerity and severity of the topic in trend. Publish a variety of good content and posts.
Use images & videos
Use your creativity by posting images and videos to attract the attention of users. For example:
- An e-commerce business should post new arrivals and their latest collection
- A trainer should post instructional health related videos
- A beautician should post beauty tips and advice
Images and video which has good content can easily get viral and this helps in building a brand online.
Since Facebook is encouraging businesses to advertise on their platform, they also provide support for businesses through the data analytics. Businesses will be able to track the number of engagements from the different demographics and check the number of transactions received from their products and services.
For example, an online book shop owner would expect to see an audience demographic of both male and female between the age of 18-40 who have the interest in purchasing books online. Likewise, for different businesses they would be able to see the different demographic details of their consumers online.