After working so hard to come up with a lovely landing page, you need a pat on the back. You have really come far! Right now, as you prepare to launch the page, things will shift to a point where you will start generating traffic, conversions and reviewing profits. A good way to manage […]
Critical Things You Should Know About User Experience (UX)
User experience is an emerging popular feature in every online marketing campaign. Efforts to get a responsive web design, use structured data, utilise a company blog, and optimise loading speed all point to one thing; better user experience (UX). However, there are many entrepreneurs, marketers, and digital managers who do not clearly understand UX and […]
10 common mistakes to avoid when launching your business on Amazon
When launching a new business on Amazon, sellers often get caught up in the excitement of reaching out to millions of customers. One should also keep in mind that Amazon recruits more than 100,000 sellers in a year. There are chances that almost half of the sellers will leave the site in 6 months. Below […]
Dangers of Fake Traffic and Simple Methods to Stop It
Good marketers must always maintain their focus on driving good traffic, getting higher ranking in search engines, and conversions. However, the greatest obstacle to these objectives is fake traffic. This is any form of traffic to your website that does not come from real human interaction. The main target of fake traffic is opt-in forms, […]
Five Google AdWords Mistakes to Avoid In 2017
Google AdWords is a unique advertising system for Google that involves placing ads on Google networks. Unlike other advertising models, AdWords has grown in many folds because users only pay when results are seen (after making a click). The thrill of seeing your campaign generate more clicks, traffic, and conversion helps to place a business […]
4 Great Content Marketing Tools You Need To Start Using
When content marketing is implemented properly, it is a great method of strengthening a brand’s online presence, building relationships, and sharing knowledge. Despite the outright benefits that come with effective content marketing, some brands still equate it to hard sales. Whether your enterprise is at the start-up or a little advanced, the content it generates […]
4 Eye Opening Reasons to Market Your Business on Instagram
Marketers for most brands today tend and prefer using the main social media platforms such as Facebook, Twitter, YouTube, and Flickr. They rarely see Instagram as an online marketing tool. However, ignoring Instagram denies you a lot of useful opportunities to make sales. In a similar way, many top brands in the market today took […]
Five Benefits of Google Analytics 360 That Every Marketer Should Know
The marketing place has become a “bruising theater” as marketers and brands compete for bigger market share, clients, and conversions. For SEO, the last decade has seen huge transformations that define the way they see the market, enter, win clients, and drive sales. One unique thing, perhaps the best that SEO professionals could have expected, […]
3 SEM Site Audit Tools You Should Always Use
Top writers, designers, and educators who generate top content do not always rely 100% on their minds. However, they contract separate eyes that work in teams to ensure their work is free from flaws, bias, and errors. This is the same approach taken by digital marketers to make sure that their websites, articles, and posts […]
Four Major Misconceptions about Technical SEO
Many digital marketers have often downplayed the crucial role of Technical SEO in any digital marketing effort. Indeed, some have even gone to the extent of referring to it as a makeup only meant to guide the others. However, this is among other many misconceptions that people hold, but that greatly impacts on their digital […]
