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Boost Your Small Business With Strategic Video Marketing

January 14, 2019 By Team Impossible Leave a Comment

The future of video marketing is very high now. Research shows that powerful video marketing is essential for marketing as well. You can say, it is a revolution of online marketing. According to statistics, 63% of businesses have started content marketing in video form. Besides, 82% of business holders think that video marketing is an essential part of their internet marketing strategy.

Undoubtedly, the revenue will increase if you are strategic during video marketing. And 83% of business owners believe that it increases their ROI. In this article, you will find some fundamental strategies for video marketing, which will help you to boost your small business and digital marketing issues.

Video Marketing Promote Sales: Firstly, Video Marketing can boost sales and make serious money. A video on the landing page can increase the conversion rate to 80%. And video works well in its category. Only videos can lead straight sales. Research shows that 75% of visitors bought the product who watched the product’s video. So, the effectiveness of video marketing is surprising and profitable. Don’t forget that vision is our most powerful sense. Let’s do something with this powerful sense. It makes your business moving like a great video.

Video Makes Your Brand Trustworthy: Video Marketing is the foundation of sales and revenue of the small business. And trust is powerful than videos. But you can trustworthy with powerful and creative videos. Your marketing concept should design based on trust and a healthy relationship with customers for a long time. First, fascinate them with some informative videos, not represent product first. Similarly, build excellent and attractive content for the video. Emotion, believe, loves, and passion makes your video more comprehensible.

Mobile Users Love Videos: Among the internet users, mobile users love the video. It is more than 90% of consumers who are watching videos on their mobile. A video sharing platform reports that mobile video view increases 100% per year. It happens because people love to view videos on the go and smartphone users are increasing daily. So, the video audience is also growing in a high value. Remember, the enhancement of mobile video is related to the growth of your brand. If your video draws the attention of smartphone users, it makes excessive sales.

A Short Video Can Describe Everything: Another powerful feature of video marketing is its descriptive power. A short video can describe more than writing. If you write a post during the product launch, then many consumers may not be willing to read it. But if you will make a short descriptive video based on the product launching, then the view rate is lofty. Business owners said, 84% of landing page videos was successful. Think, you want to explain the usefulness of your product. If you write some pages, your customer will bore with them. But if you will describe the product with an animated video, then they must see it. By seeing these types of videos, they are turning into the customer from the viewer.

Importance of Digital Marketing for businesses in Malaysia

December 28, 2018 By Team Impossible Leave a Comment

Over the years, internet and digital marketing have been increasingly prevalent globally. However, marketing is not just a part of your business, it is the hub of your profit. Which is why it makes it very crucial for you to fully understand Internet marketing before you intend to apply it.

Due to the increasing Internet usage, the marketing strategy has been rapidly changing. Now, the companies or individuals are engaging in digital marketing to turn their visitors into customers.

Through this article, you will understand the digital marketing context in Malaysia and figure out the right way of grabbing the attention of this vast pool of users who are accessing the Internet using computers and mobile devices.

Digital Marketing in Malaysia

The number of Internet users in Malaysia as of the year 2017, marks a total of 24.5 million people which makes up 76.9 percent of the entire population. And as the years pass, the numbers continue to grow rapidly.

Research has also shown that 21.9 million people in Malaysia use their mobile phones to access the Internet, which also explains why there has been a rise in the number of social media users. Out of all the social media channels, the most popular one is Facebook as out of all the Internet users, 97.3% of them own a Facebook account. Furthermore, these social media users are usually on their feed, either watching stories or liking posts for at least four hours daily.

Internet and digital marketing have made a mark all over the world, and if you look at this situation closely, you will realise that you will have to start your business digitally as well. Whether it is about brand recognition or advertisements, either way, you have to start pushing out your content to attract your users to get them to use your service or buy your products. And below, we have prepared a few effective Internet marketing strategies to help you in doing so.

How you can thrive in this limitless Internet market?

In order for you to do well in this market, you will have to be strategic and technical. Naturally, it also means that you will need to make use of Internet marketing to succeed.

For your strategy, you will have to take note of various digital marketing trends to stay at the top of the game. You will also have to deepen your knowledge on this topic by understanding the different kinds of terms like Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media Marketing (SMM), Video Marketing (VM) and so on.

After you have understood these services, you will then be able to fully apply it and truly reap all these benefits. Once you have applied this appropriately, you can be sure that the market will refund your toil by great revenue.

Advantages of Internet Marketing

Increase the visibility of your business

Regardless of whether you are a small business or multinational company, either way, having visibility on the digital platform is very crucial. Most users get their information about a service, product or company via the Internet so if they can find your brand name on the search engines, they will feel relieved and reassured to know that the organisation is reliable and legitimate.

And always remember, that a customer first comes as a visitor and turns into a buyer when your product or service convince them.

Connect you with the customer

When your potential customer or visitor clicks onto your site, there is a chance of them contacting you for queries like detailed information about the service provided. In this situation, digital platforms will help you to understand customer’s behaviour after you have conversed with them, allowing you to better understand their needs and troubles when it comes to the product or service that you provide.

Besides developing a deeper relationship with your customer or visitor, you are also increasing the chances of a rise in your sales on the Internet.

Keep up with the competition

Once you dive into the world of digital marketing, you will be able to know who your competitors are and find out the position of your business. From there, you will be able to plan out a strategy to do what is required to overtake your competitors and improve your visibility in the search results.

Measurable and trackable

Unlike your advertisements and content that is on the newspapers or magazines, it is much easier to measure and track your progress, such as development, leads, traffic growth and deals transformations after you have done your relevant search marketing efforts.

By using a few simple tools like Google Analytics, you will be able to evaluate the success of your Internet marketing campaigns. After you get the statistics of your campaign you will be able to find out your strengths and weakness, and from there, you will be able to know the improvements that need to be done or any good efforts that should be continued in future campaigns.

Internet marketing is a comprehensive topic but once understood properly, it can be a very powerful tool to help your business thrive.

3 Powerful ways for more Sales in Malaysia on the Internet

December 20, 2018 By Team Impossible Leave a Comment

Sales depend on marketing, revenue depends on sales, while a business depends on profit. Sales are the heart of your business. So, without heart, your business cannot fight strongly with the competitors.

You may have heard this numerous times, but you should keep an eye on the growth of your revenue as it will ultimately determine your position with your competitors in the industry. However, it is easier said than done as starting a business is not that easy. Moreover, Harvard Business Review research shows that business owners do not get expected sales in the early stage of their business. Even so, it just means that you should persevere if you want to acquire customers and thrive in your business!

Below, we have put together a list of ways to help you garner more sales in Malaysia.

Understand your target audience

Before you even start on your marketing strategies or collaterals, you will have to first get to know your target audience. Most of the successful businesses are usually able to flourish because they have genuinely understood the needs of their target audience and meet their expectations. After all, what makes a business truly successful is when they know the behaviours and interests of their target audience.

By developing a relationship with your customers, you will be able to give them what they need as you know what they want, and by doing so, you will get the profits that you deserve in return for your efforts. Similarly, according to Forbes, it is almost unattainable to attract customer if you don’t know anything about your target audience.

Importance of Content Marketing

All of us are part of the digital world. Within Malaysia itself, there is a total of 24.5 million people, making up 76.9 percent of the population, who uses the Internet, whether it is through their computers, laptops or mobile devices. But among all these electronic devices, the one that is truly victorious is mobile phones as a large portion of Internet users, specifically 21.9 million people use their mobile phones to browse the Internet.

Not to mention, what is even more important is the fact that most of these users are frequently on their mobile phones to either send out texts or are busy browsing the social networking sites. Looking closely at the data, you’ll find that 89.3% of Internet users are on the World Wide Web to use their social media accounts.

Based on these facts, it can be seen that the Internet has a significant impact on many people and this means that digital marketing will be equally effective as well. Content marketing, in particular, can be a powerful solution for selling more on the Internet. Not only will you be guaranteed a pool of visitors or customers even, but you will be able to increase your brand recognition and even generate sales if your potential customers are convinced in engaging in your service or buying a product.

Also, a satisfied customer will share your great content which increases your visibility in the digital world. It is an extra opportunity without cost. So, keep creating more powerful and professional content to gain more profits. And make sure to do it on both the Internet and social media sites if you really want to establish your presence.

Create Discounts and Deals

Out of any methods that you can think of, this is definitely a foolproof strategy that will make any customers attracted. This traditional way works especially well on the Internet.

Before users decide to buy a product, they will first go through many sites to find any discounts or marked-down prices. After all, it is a natural thing to do as all of us would always want to get something of high quality at a low price. So start coming up with all sorts of ideas to design your advertisement, content or blog post to grab their attention and get them to seal the deal. For example, you may choose to do situational offers over discounts at random timings as they tend to work more often.

It means that your offers and discounts will reveal on a selected festival or ceremony. Usually, customers are ready to buy something before any festival. They would want to complete their shopping in time for themselves and their family. So, the next thing you can do when you plan to do a sale is to do one at the right moment for your customers.

In conclusion, it is crystal-like clear that these three ways will surely increase your sales. Be strategic during internet marketing and get more revenue from the business. Internet marketing is not only easy to implement, but it is also a strong revenue maker. With the right strategies, you will be able to establish a high position in the digital world.

Why You Need An Effective Online Marketing Strategy

November 22, 2018 By Team Impossible Leave a Comment

Online marketing is a trend all businesses today need to embrace. When done effectively, you can sell your brand to a wider audience, engage your customers more and also better your potential sales conversions. Online marketing is a huge investment, and thus there is a need to have a very strong outline strategy on how to go about it. This is why you need an effective digital marketing strategy.

It Allows You to Understand the Online Market

Without an effective strategy, you will be underestimating customer demand for online services. Millions of people seek to get solutions through the internet. However, tapping his ready market is not easy without an effective strategy. The dynamics of data-driven marketing are very different from traditional channels. A good strategy will enable you to find out the rate of customer demand for your products and better the level of interaction with them.

It Betters Your Brand and Company Image

One aspect of having an effective online marketing plan is to have a strong online presence. This can be achieved by always updating competitive content in all your online and social media platforms. This is critical to your company’s success because it helps you to engage new and existing clients consistently. This boosts customer confidence in your brand, services and products and they become loyal to your business.

It is Professional

Professionalism requires all aspects of the business to be done strategically. To attain effectiveness in online marketing, you need to have achievable goals and a clear plan. This way, it becomes very easy to evaluate progress and maximise the opportunities you seek to utilise.

You Can Measure Online Marketing Progress

A good strategy allows you to evaluate every tactic you use. This helps determine what is working and what should be changed. By measuring the progress in real time, you can constructively change tactics and adjust to channels that will yield greater success. Online marketing is a process of learning.

It is Cost-Effective

An effective digital marketing strategy is very affordable compared to traditional forms of marketing. Because it is measurable, you can invest in a better manner and only channel your resources to ideas that are beneficial to your online campaign. The only huge investment in online marketing is time. Even so, there are some platforms such as social media advertising that give quicker results.

It Helps You Target Your Ideal Customer Base

With an effective strategy, you can reach those seeking your services through Search Engine Optimization. Other tactics such as pay-per-click and social media advertising also assist you to target those interested in your services. You then can channel your focus and resources to convincing these potential customers to use your products and services.

There is no doubt that online marketing is the most powerful form of marketing available. An effective strategy will completely transform how you do business, and it is all you need to achieve your dream for a successful business venture.

Top 4 Reasons Why Your Business Needs SEO

October 25, 2018 By Team Impossible Leave a Comment

Search engine optimisation, better known as SEO, is important for your business. Whether you run a small-scale business or a large one, without SEO your business is bound to suffer, ie; if you have a website.

If you want a growing pile of visitors to click onto your website, you will definitely need to use SEO. The job of a typical search engine, such as the widely known Google, is to locate the most applicable websites, based on what the user is looking for.

In simple words, if you are not making use of SEO on your website, your website won’t get the ranking on the first page, and let’s face it, no one has the time to scroll through the search engines pages, apart from what’s in front of them. If you want to stay ahead of the competition, it’s time for you to up your game and engage in SEO.

Let’s look at the top 4 reasons why your business needs SEO.

Visibility: Now your business seriously needs visibility. The idea behind staying visible to your audience is to make sure they know about you and the services you offer. When you use SEO, you are telling your audience directly about what you do. A customer is never going to buy anything from you until they trust you. Thus, the more you optimize your products, the better your chances of the customer finding it.

Branding: When you become visible, your brand becomes recognized. Branding is crucial if you want to bring your product to the front. By utilizing SEO, you’re making sure that your brand becomes more recognized by the visitors on the search engines. Besides, staying on the first page is probably the best way for you to brand your product and services.

Credibility: According to the searchers, your website’s ranking is heavily dependent on SEO. With a better ranking, you will receive more leads, which naturally leads to a certain type of credibility. Afterwards, Google will take its time to crawl your website and finally you’ll be able to see results after some time. Invest your time and money in SEO so that you can rank on the first page, because it will definitely make you seem more credible to users.

Generates more Traffic: This by far is the most difficult thing, and is the most important part of running a business. Although traffic won’t earn you money, but it definitely will attract the users to visit your site, talk about it. If your website, content, images and everything else is optimized, Google will provide you with a good rating for your website. Once your rating is good, more audience will visit your site, look at your services and products. And this eventually increases the chances of earning more money.

This is by far the most difficult step to accomplish, and definitely the most important part of running a business. Although traffic won’t earn you money, it will definitely attract users to visit your site and spread the word about your business. If your website, content, images and everything else is optimized, Google will provide you with a good rating for your website.

Once you have established a good rating, more users will visit your site, view your products or even engage in your services. This eventually increases the chances of earning more money.

Internet marketing in Malaysia, in particular, SEO is becoming more popular and widely used by many businesses. Besides SEO, social media marketing and pay-per-click also allows one to market their business online.

Understanding the importance of SEO is important for your business. Learn more about it, talk to the representatives of digital marketing and see how they can help you. You can find out more about the digital marketing companies in Malaysia through the search engines.