Running an e-commerce website helps businesses to unleash their hidden potential because they can run for 24 hours every day. Besides, the trader can conduct multiple transactions, secure the pay, and sell services at a lower rate. However, there are many e-commerce sites that have been performing sub-optimally because of design and technical issues. Selecting […]
Know Your Target Audience Before Designing a Mobile App
A mobile app might be great for a business but it is useless without the right audience. Before dashing to develop an app, your first task should be to identify an audience. Have the audience in mind when creating the app. You must appreciate that identifying the audience is all about knowing their tastes. Any […]
Why Every PPC Marketer Should Utilize UTM Parameters
In online marketing, being able to collect the right performance metrics is very critical because they indicate what campaign is working and what is not. If you are using paid advertising such as Paid Per Click(PPC), the analytics are even more critical to help you assess your Return On Investment(ROI). One of the most effective […]
The Most Crucial Components to Include in Landing Pages
Landing Pages are the most effective funnels for driving conversions from internet marketing campaigns. Visitors first enter your landing pages if they follow your social media, Pay Per Click(PPC), or other campaigns for conversions. In many instances, the pages are used for email building, selling services, or introducing new products. When the visitor gets to […]
Growing Your Email List In Social Media Marketing
In online marketing, one of the most effective marketing tactics is using a mailing list. When compared with direct social media marketing, email lists will drive conversions 3 times more which means an elevated level of sales, profit, and return on investments. Today, social media is used as a powerhouse to connect, an asset to […]
The Best Strategies to Beat the Instagram Algorithm
Since Instagram introduced the new algorithm, getting content on the front pages has become increasingly difficult. Everything is no longer arranged chronologically and marketers have to put a lot of effort to get high visibility. For marketers targeting to reach as many people as possible, the question is how to get a brand’s content in […]
Mistakes Businesses Make When Introducing Their Mobile Apps
Mobile applications have created a perfect way to help brands interact with clients on a 24/7 hour basis. Unlike the conventional outbound marketing, the apps allow clients to walk with the business platform on their hands. Whether it is the middle of the night or any other time, a client can make an enquiry […]
Top Five Strategies to Use When Creating an E-commerce Store
The modern customer is savvy and wants to keep moving to the next higher level of information access, socializing, and shopping. Retailers using the traditional brick-and-mortar model are experiencing a rapid shrink in their market base and it is a matter of time before everything goes online. By February 2015, E-commerce sales in the US […]
The Best Way to Use Quora to Drive Traffic and Conversions
Over the years, Quora has emerged as a great option for seeking in-depth answers to problems from professionals. Unlike organic searches that always generate numerous results with many of them completely unrelated, it is different with Quora. Because of their emerging relevance, marketers are using them to drive traffic and raise conversions. For most of […]
Three Crucial CRM Plugins That Every WordPress User Should Have
How you relate to customers is an important determinant of your brand strength and profitability of your business. Because of the fast expanding digital space, customers no longer pick products until they are persuaded to do so. They want to feel valued and assured of results. Many plugins have been designed to help marketers, entrepreneurs, […]
