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Affordable Digital Marketing methods for your brand

July 12, 2018 By Team Impossible Leave a Comment

Digital Marketing is an important aspect of your business, and it should never be ruled out. When you design and build your website, it is only half of the work done. Until you publish and market it online, no one will know that your website exists. Therefore, Digital Marketing is very important for promoting your business, and yourself of course. Fortunately, for new business owners, there is some good news. 2018 offers quite a handful of methods for promoting your business.
In this article, we are going to reveal the top 3 common and affordable Digital Marketing methods for your brand.

1. Search Engine Optimization (SEO)

One of the first ways that you can utilise to market your brand is by making use of SEO on your website. Do you know that good SEO practices will make your website’s ranking higher in the search engine results? This will give the audience a higher chance of viewing it because of its good rating. For the right SEO techniques, your website should make use of the right keywords at the right time. As for the keywords, you must jot down a list of keywords and phrases that are most relevant for your services and customers. If you need professional help, you can always consult a competent SEO Malaysia company.

2. Content Marketing

Content marketing is an effective method that will lead to a lot of customers visiting your website. The content should be rich with keywords and must be informative, for you to grow your audience. Your content should be such that it is observed by your audience and is penetrated by them easily. Your content should also have a sales pitch so that your audience what your business and services is all about. And how can you achieve this? When creating content for your website make sure you focus more the benefits of using your services and how you are different from your competitors.

3. Be active on Social Media

Staying active on social media is important. Before you build a personal space for your business on the social media, make sure you update your personal profile and add your areas of expertise on it. This will help your audience to find out more about yourself and your business. Try to get real conversations with your audience and answer their questions so that they know that you actually are interested in them knowing about their business. This also helps in building trust. The other way is to join the different groups on social media and keep participating in the public forums. Help the people with as much information as you can provide them. Once they gain your confidence, they are likely to spread the word to the others, and by visiting your website. This will increase your website viewership and will be beneficial for your business in the long run.

If you are looking for a professional company who will help you in the Digital Marketing, make sure you look for a reputed and a trustworthy company in Malaysia and hand over your business to them. A good company with enough experience will improve your business presence online. Search online or ask your references in Malaysia.

How You Can Sharpen Your Digital Marketing Skills

July 1, 2018 By Team Impossible Leave a Comment

SEO, SEO Malaysia

Digital Marketing is not only changing the way companies market their products and services, but it’s also enhancing employability quotient of marketing graduates. It’s all about how you sharpen your digital marketing skill and do something unique that makes all the difference. Well, most of the techniques are tried and tested, and there remains the challenge. Within that well-known framework of techniques, you need to be different from the others to create that all elusive ripple on the online pool.

Search Engine Optimization

When it comes to optimizing your website and marketing your products and services, you need to be as innovative as you can be. Of course, the techniques you adopt should be white collar so that the results are gradual but permanent and sustainable. Keep in mind that as per stats almost 93 percent of online experience of people begins with browsing things on search engine, and this is true for the first-timers. Hence, if you are looking for aggressive internet marketing, Malaysia can offer you some competent SEO companies who can guide you with the latest SEO techniques.

Content Marketing

Let us start with a stat. In the year 2017, 39 percent of businesses were looking forward to increasing their budget for content marketing, and 45 percent of them didn’t feel like increasing their spending. Of this 45 percent, almost 67 percent saw a substantial drop in revenue generation. Hope this says all about the importance of content marketing in today’s context. This indicates that more and more companies are in the hunt for employees who can deliver creative and engaging content that will make the difference on the virtual world. And that’s not all, websites pregnant with this new age content needs to have substantial traffic, and there are two ways that can be done. Either by SEO or by pay per click advertising. The pay per click Malaysia companies can come up with the all-new ways of marketing your content. They know the ways after all.

Social Media Management

It’s in the very nature of digital marketing to indulge in some drastic mood swings, and it cannot be blamed for that as it is triggered by the ever-changing market dynamics. In fact, over the last few years, digital marketing concepts have undergone a sea change so much so that the incredible impact that social media has had on the internet and digital marketing has almost been forgotten. However, still, social media continues to be the main gateway that people use to browse, interact with each and other and shop for goods and services. In fact, such has been the impact of social media, that a whopping 3 billion people worldwide are likely to be using social media network by the end of 2020.

However, the scenario is somewhat different when it comes to smaller businesses. The trend shows that 24 percent of small businesses are not into social media. That’s something that you need to change if you haven’t still. In fact, if you are a startup or a small business runner, you need to have a strong presence on social media. You need to put emphasis on community management and link it with customer service. Take the help of the increasing trend of customer engagement in ephemeral content like Instagram or Facebook stories. They will pay off.

Startups: Quick Tips on Maintaining Your Website

May 9, 2018 By Team Impossible Leave a Comment

SEO, SEO Malaysia

A quick loading and error-free website is crucial for a successful digital marketing campaign, especially if it’s for a startup. Your website is your online identity and hence it is essential that you take care of it as much you take care of yourself. When we discuss about taking care of your website, that ostensibly includes making sure that your site is visible to maximum number of people and for that you need to impeccably maintain its look and feel just like you present yourself in the most ravishing way to the world. The virtual world is now as true as its real counterpart. For that you need to take the help of the best companies providing search engine optimization in Malaysia. Here are a few tricks that you need to apply.

Do not disable the updates

This is one of the most common mistakes that users end up doing. Do not be the member of that league. Refrain from procrastinating, so that you are able to receive the latest content whenever they are published online. This will keep you website up to date. Even adding the latest news or incorporating a blog section that you can refresh quickly or update easily will be more useful. Make it a habit to devote a few hours in a week for telling your traffic what’s the latest you are bringing in, and by this your website will be rejuvenated every week. Consult your provider of search engine optimization in Malaysia who can provide you with even more innovative idea.

Pamper it the way you pamper your partner

Whenever a visitor clicks open the home page of your website, they take an instantaneous decision about whether they will explore your site or leave it there and they take just a few seconds to come to a conclusion. Hence, your objective is to swing their decision in your way within those few seconds. There lies the need to take care of your website. You need to look after every minute detail. The more care you take care of your site, the better result it will return in terms of traffic engagement. The bottom line is that you need to get your site as equipped as you can to take on the fierce competition that prevails in the virtual world. That’s why you need to take certain professional help from a competent SEO Malaysia company.

Choose your way to be unique

There’s no hard and fast rule to make things visible to your audience via your website. it all depends upon how you think and how you look at it. Just stop and take a hard look at your site and your content. Keep in mind the different between seeing things on a simple word document and seeing the same thing on a website. Choose the way that will make the difference between your website and the rest of the lot. Make sure your site stands aloof from the crowd of sites that jostle with each other in the virtual world. Again, your provider search engine optimization in Malaysia will come in handy to provide you valuable inputs.

So you see, whatever you do to make your website better equipped, you need to do something that connects you with your customers in the strongest way. In fact, the stronger this bond will be the safer you will be, from the traffic generation point of view and your search engine optimization Malaysia provider will be your savior.

Top 3 Reasons Why Many Businesses Fail In Today’s Digital World

April 24, 2018 By Team Impossible Leave a Comment

In today’s ever-changing digital marketplace, one wonders: Why do some businesses succeed while others fail? Well, luck may have some role to play in their success. In reality, there are some common mistakes that many small businesses operating in Singapore make that become the real cause of their failure. If you are thinking that having a website and a few social channels will do the trick for you, you need to think again. You will need an aggressive internet marketing strategy in order to stay ahead of your competitors and drive more traffic to your business.

The internet has changed the norms of doing business, companies now rely heavily on various digital marketing and advertising methods to market their products and/or services and pull more customers to their websites. However, in order to harness the true power and full potential of the Internet, you need to have a basic understanding of what it takes to adapt to the changing landscape and which mistakes to avoid while moving forward. Let us have a closer look at the top 3 reasons why many businesses fail in today’s digital age and try to learn some lessons from these mistakes:

You Do Not Have A Solid Web Presence

As a business owner, it is your responsibility to find out where your customers are. But, what if, your customers know about your business and the kind of products/services you offer, but they are unable to find you or reach you. This is one risk of not having a solid presence in the online world.

One of the main reasons why many small businesses fail in today’s digital world is just because they do not have a website. If you have a business and you do not have a website for it, you are losing a great chunk of potential online customers. Small businesses use their websites for a number of reasons, including providing the latest information about their products/services to their customers, marketing their products/services, pulling more online visitors, and staying ahead of their competitors.

You Do Not Follow An Aggressive Online Marketing Strategy

It is quite understandable for the small businesses not to invest heavily in the traditional marketing and advertising channels such as print media and electronic media since they are constrained by their limited budget. However, this does not mean that they should rely on word-of-mouth or phone books to market/advertise their business. Advertising and promoting your business through online marketing, local search, social media, and email marketing does not require a lot of money and it is very effective if implemented at the right time and in the right way.

You Try To Do It All Yourself

As a small business owner, you have so many responsibilities on your shoulder, taking care of all the internet marketing related tasks in your hands will be the last thing you want to do as it requires a lot of planning, time, and commitment. It is better to hire a professional online marketing agency to handle all your online marketing and advertising tasks.

Five Tips for Excellent Landing Pages

April 9, 2018 By Team Impossible Leave a Comment

Your website’s landing page is like a movie trailer or an appetizer. A simple appetizer can make you like or disregard the other courses. How many times has a trailer led you to believe that the movie is fantastic even when it is not?

When internet users visit your website, the first thing they see is the landing page. Experts in internet marketing will agree that your customer’s first impression concerning your business is dependent on it. The outlook and quality of this page can either increase conversion rates or bounce rates.

How much time does this page take to load? How many adverts and pop-ups have you placed there? Is the information easy to read and easy to find? Do your clients enjoy interacting with it? In fact, the possibility of Google prioritizing your website in search engines is based on this simple but crucial factor.

This article will give you five tips on how to create an irresistible landing page.

Decongest
Create a decongested space so that visitors can have an easy time navigating through the page. The best way to avoid overcrowding is to use only the most fundamental features of such a page such as;

An appropriate and appealing image. You do not need tens of photos. Choose two or three that support your topic, and are pleasant. Sites like Pixabay have tones of them, and they are free to download.
A captivating heading. The title should also match the other information after it. For instance, if your subject is ‘best spas in Singapore,’ ensure that following info is about spas, not hotels
Security testimonials. Today few people will leave their contacts without an assurance that the site owner will protect them.

You can get badges from companies like Norton and place them at the bottom of your page or create a privacy policy assuring your visitors that personal info is safe.

Value for offers. Those who excel in internet marketing create a call to action that complements the offer. After that, they show the customer the kind of value the product will add to their lives.

For example, you offer to assist tourists to get private check-in and check-out from five-star hotels in Singapore. How is such an offer valuable? You can add that it is ideal for celebrities who want to have a quiet holiday without paparazzi.

Moreover, when the customer clicks on ‘book a hotel’ such a CTA (call to action) should lead to a page for booking hotels and not an advert on your latest e-book.

Do away with ‘submit’ buttons.
Studies indicate that most internet users feel bullied by ‘submit’ and ‘do not submit’ buttons. Consider other alternatives like ‘click here to book a massage’ or ‘get your massage today’, then connect such a CTA to a form. Clients should trust you without feeling compelled to do so.

Go for simple forms
What is the use of creating an excellent landing page without finding a way to get visitors to leave their contacts? Statistics show that most of them will walk away from long forms that ask for too much information.You can ask for name, email address and phone number without necessarily asking for address unless you are involved in shipping. In 2018, businesses and manufacturers will specialize in giving forms that can be accessed and filled on the phone.

Have share buttons.
You design such a page for the customer, right? Therefore, give liberty to those who love what you offer to share with their friends. However, do not congest the pace with sharing buttons. Go for the most common among users.

You are allowed to have more than one landing page.
Studies show that marketers who have created more than one page have more conversions compared to those with only one. If you have a lot to offer, categorize related items and have as many pages as possible.

Conclusion
Consider the well being of your target audience as you create a landing page. An excellent landing will provide users with a great experience, and that will have an impact on sales.