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5 Types of Internet Marketing That Every Entrepreneur Needs

June 12, 2015 By Team Impossible Leave a Comment

5 Types of Internet Marketing That Every Entrepreneur Needs

Marketing is one of the essential elements of any business. Market statistics conducted in contemporary times show that internet marketing strategies ace over conventional marketing techniques in almost all aspects. Not only does it bring more consumers in for your business but it also allows your business to gain certain reputation points in the market. However, it may be hard for entrepreneurs to identify and distinguish between the different forms of online marketing which becomes necessary for business. To aid entrepreneurs in their endeavors, here’s a list of the five most prominent ways of internet marketing:

Search Engine Optimization or Marketing (SEO/SEM)

Whichever way you call it, SEO or SEM is one of the best ways out there to draw more traffic into your website. Billions of people worldwide use Google’s search engine every day. By setting a good SEO strategy to your website, you can ensure that the contents of your website are ranked higher in different search engines and resulting in having more free leads coming into your site. Subsequently, it helps in harnessing more potential consumers for your business.

Social Media Marketing (SMM)

Along with Pay per Click Marketing, Social Media Marketing is jointly the fastest way out there to get people into your website. Many successful entrepreneurs have already embraced and utilized social media marketing perfectly to brand their business organizations. Social Media Marketing can be done in popular platforms such as Facebook, Twitter, Pinterest, YouTube and many more. Alongside, low budget social media marketing campaigns can be conducted in forums, blog comments, online discussion boards, etc. Unlike Pay Per Click method, Social Media Marketing advertise ads on social media platforms instead of websites over the internet.

Pay Per Click Marketing (PPC)

As mentioned earlier, Pay per click marketing is efficient in getting people from the internet to visit your website quickly; Additionally, PPC is also one of the best lead generation techniques out there and allows you to estimate a fairly accurate ROI (Return of Investment) once the campaign is optimized. They are targeted, either by search term, niche, or by the website on which the pay per click ad is displayed.

Media Buy Services

Media buying means to buy advertisement spaces on third party websites to place promotions coming from the website or business. This has a narrowed reach compared to other forms of marketing and at times, can be more expensive. Nonetheless, it can still be lucrative depending upon the level of popularity of the third party websites where you will be placing your advertisement in.

Viral Marketing

This is the cheapest and risky form of marketing but also the most effective. Conducting a viral marketing campaign is simple but it requires the most amount of time and creativity. To conduct a viral marketing campaign, you will have to make memes and vines (short videos) and share them on different social media platforms. If your memes and vines are funny and interesting enough, they will get shared, retweeted or buzzed by the mass; consequently, your brand name will be circulated by the thousands (if not millions) and your audience base will expand accordingly.

4 Benefits Of SEO Friendly Website And Blog

June 11, 2015 By Team Impossible Leave a Comment

4 Benefits Of SEO Friendly Website And Blog

The online landscape has drastically changed over the last few years and while there are now other effective forms of internet marketing such as Social Media marketing, Pay per click marketing, etc. SEO is still deemed to be one of the best marketing strategies out there. A good SEO strategy has a whole lot of benefits. Here are 4 benefits that you can gain from.

Drawing Traffic

Approximately 12 billion searches are made every day on Google’s search engine from over 1.15 billion users living at every corner of the planet; and there are 10 billion websites which are linked to Google and appear in different pages if the content of the website matches the search criteria. When any search is made, Google ranks the different websites according to how well the website is search engine optimized and shows the results on different pages; most people do not progress further than the first two pages when looking for anything on Google and without a good SEO strategy, you will most certainly never end up in the first two pages, that’s for sure!

Cost-Effectiveness and Proficiency

Due to its inbound nature, SEO optimization is much more useful than other cold calling forms of marketing such as PPC and SMM. SEO targets and emphasizes on people who are already looking for your kind of products and services as opposed to other forms of marketing which will try to reach all types of consumers regardless of whether that individual needs your company’s products and services or not. Thus, SEO ensures better sales than other forms of internet or conventional marketing.

SEO Ensures a User-Friendly Website

The perfect SEO website always shuffles around its architecture and its links to make sure that it is easier for search engines to find pages within the website; however, the added benefit to this is that it makes your website more user-friendly in the process! If you have good SEO for your website, it makes your website much easier to navigate as well.

Increasing Brand Value

The best search engine optimized websites usually make it to the top positions for certain search criteria and achieving such positions on various search engines ensure better reputation for your company and also adds brand value to the website. Not only does it increase the number of people who get to see your contents, but top position ranked websites usually instill trust within internet users which is very important if you are looking to brand your business.

How Entrepreneurs Use Online Marketing To Achieve Success

June 10, 2015 By Team Impossible Leave a Comment

How Entrepreneurs Used Online Marketing To Achieve Success

Online marketing and its branches such as Social media marketing and SEO is now the thing in demand for entrepreneurs all around the world. The post-millennium era has seen a lot of entrepreneurs who achieved unbelievable successes through the smart utilization of various online marketing platforms. Although, it is imperative for all potential entrepreneurs to learn about online marketing and how to effectively use online marketing platforms to achieve success; we overviewed the entrepreneurial journey of Pete Cashmore (The founder of Mashable Inc.) and we were amazed at his success and took a few pointers regarding how to achieve success through digital marketing, here are 5 of the most vital tips we learned from him:

Social Media Marketing (SMM)

In recent times, one should rely heavily upon social media marketing while attempting to gain online success through marketing. The reason behind this is simple, nowadays, more people spend more time maintaining their social media profiles than spending time anywhere else in the internet. Consequently, social media marketing ensures that you can reach out to more people with your promotions while spending approximately equal sums of money. Pete has used SMM extensively throughout his career as an entrepreneur and attributes a lot of his startup’s success to this.

Explore for Options

The internet is not only consisted of giant user based websites such as Twitter, Facebook, Google or Youtube; there are other companies such as Marketo and Vocus which offer great marketing services and helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels, these online marketing software also provide other ingenious tools for marketers. There are a lot of software available online which allow you to manage and create innovative digital marketing strategies.

Plan your Approach

No matter what your online marketing strategy is, it is always better to plan before you act. Although there are a lot of scopes for online marketing available nowadays, one should always remember that if you don’t utilize your opportunities well enough, you may just end up going nowhere since there are a lot of companies trying to get an audience base online, if you don’t seize the opportunity, someone else sure will.

Lurk Before you Leap

When you are creating content for digital marketing purposes, you should always pertain to current trends because several studies show that people interact better with things that they can relate to, compared to unknown topics.  Pete Cashmore used to maintain active social media profiles on various platforms and forums to interact better with his audiences and learn more about their preferences, which he utilized while coming up with advertisement content for online marketing purposes. So, if there’s a new song out like “Gentlemen” or “Gangnam Style” which is creating major hype, it would be advisable for you to make promotional contents based on those themes.

Thank you for the overwhelming response to our Internet Marketing seminar.

June 9, 2015 By Admin Leave a Comment

Thank you for all participants who take time off to attend our Internet Marketing (SEO) previews.
And thank you for the overwhelming response from you guys!

full-house-internet-marketing-preview

internet-marketing-preview-full-house

If you miss our previews, you can get the upcoming preview details here: https://www.impossible.com.my/internet-marketing-course

Thank you once again for your support!

More and more students of Impossible Marketing are ranking top in Google search results!

May 31, 2015 By Admin Leave a Comment

Look like our students are flooding the Google SEO organic results.
See below for their video testimonials!!

“Now I am in my 4th month and I have done the changes to my website according to what Alan has taught me. My ranking has improve a lot from no where now I am ranking on Google.com (not Google.com.sg) for a few keywords. For anyone of you who wants to rank your website, you should come to Alan’s SEO class because he will HELP YOU, TEACH YOU, GUIDE YOU, MAKE YOU, FORCE YOU TO RANK WELL.”
– Ben, business owner

“I took Alan’s SEO course last september and created my WordPress page. Currently I’m ranked number 1 and number 2 on Google. I am making a passive income of 4 digit a month.“
– Morrick, work-from-home passive income earner

“My website was initially no where to be found but with Alan’s teaching, now my website is at page 1 rank 1 for a few keywords. Leads are coming in! Alan’s course works!!”
– Benny, professional photographer

“I attended Alan’s course about 6 weeks ago. We were at about page 7 or page 8 for our keyword. After 6 weeks by applying what was taught in the class, we have manage to reach page 1. I really like to recommend Alan and his SEO course. He has a lot of patient in teaching and as well as a very clear and concise way of communicating the useful information.”
– Albert, Point-Of-Sales solution provider

“Attended Alan’s SEO course 1 month ago……. my webpage has manage to climb to page 1.”
– Kenny, wedding company business owner

“My company’s website from nowhere to be found to page 2 within 2 months. I continue to apply the Impossible Marketing’s method and within another 2 months, it went from page 2 to page 1. Right now we are in the middle of page 1. I believe we will reach top 3 soon.

The good thing about being on page 1 is – we receive many leads. With the leads we are getting, we don’t have to worry about marketing cost and we cut down a lot of our marketing cost. I really recommend everybody to attend the course.”
– Gary, mobile app developer

“The last review I was ranked at page 2. After the review, I’m on page 1. Now I am trying to rank for another keyword. Thanks Alan!!”
– Alvin testimonial on his 2nd review after achieving Google page 1 ranking.

“Attended SEO course 5 weeks ago… now I have a few keywords which is already at the 1st page of Google!“
– Cherie, Propnex agency director

“Attended Alan SEO course 2 months ago…… my website is now on 1st page….. not only my sales has gone up, traffic flow to my shop has increased tremendously.”
– Charles, business owner

“I sign up his (Alan) course about 3 months ago and now my webpage is on the 1st page of Google. I learn a lot from Alan and his team, they been very helpful even after the course. Now that I seen results on my webpage, I highly recommend his class.”
– Alanis, Huttons Asia

“I attended Alan’s SEO course 1 month ago. Before that, my website could not be found in any of the top 5 pages. After attending Alan’s course and I work on it with Alan’s instructions. 1 month later, my website is found on the 1st page. I have a few enquiries and I’m currently working on it to get the deals close. I highly recommend his course.”
– Ronald, business owner

“My website is now on page 1 position number 9. If you ever wondering if Alan’s course is good, the results speak for itself. It has surpass my expectation. 2 thumbs up!!”
– Leon, tuition business owner

“My website was up late november last year, it took me 5 months to bring my website to page 1. Thanks!”
– Jack, real estate agent

“Last month i been to Alan’s course and I created a website. This month I got my website to Google 1st page number 2 ranking and I already got a few leads.”
– Andy, property agent

“Today is my 1st review and my website is ranked page 1, number 6. I believe his method works!! I am still trying to work on his (Alan) method so that I can go to the top of page 1.”
– Zul, fashion business owner

“I attend this class 1 month back. I help my wife to build a very simple website. Within 1 month, it goes to page 3, 2 then now I’m at page 1. Thanks Alan and the team for what they have teach me.”
– Gunadi

“Within this past 3 months, I realise my traffic increased to around 48k from nothing. Now I am making money from Adsense and sales conversion. I highly recommend Alan’s course.”
– Chin Chuan, business owner

“About 4 months ago, I attended Alan’s SEO course………. I started to build my website base on what he taught. I can see the ranking of my website climb up slowly from cannot be found to page 9, to page 5, then page 3. Now my website is on page 1.”
– Myndy, work from home

“I went to search on Google and Alan’s website is found on the top. Being at the top, he must be the best. I sign up for his SEO course and start to build up my website. Within 2 months, my ranking surprising not only on the 1st page of Google, but I have 2 listings on the 1st page of Google. This is amazing!”
– Patrick, professional dog trainer

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