A branded blog is a blog that is making a difference! It is a blog which is set upon a specific theme or range of fields based upon a specific topic and has an active community with a lot of subscribers. On the contrary to popular belief, a branded blog is not necessarily SEO friendly blog. It does not matter how a brand blogger gains his audience, he can do it by distributing leaflets about his blog at a bar, by keeping the customers of the bar hostage at gunpoint and forcing them to go through his blog or, more simply, he could have done it by keeping the blog SEO friendly and by applying targeted marketing strategies, it really doesn’t matter because a branded blog is all about making those visitors come back time to time to get updated about the blog. Taking steps to brand your blog is difficult and it may be very confusing at times, but here are a few simple ways that you can follow to brand your blog:
The Content
This is probably the most important factor to consider while branding your blog. Remember that a branded blog is not about getting more visitors, it is about turning those visitors into subscribers and consequently, you should aim towards putting unique, helpful, intriguing and constantly updated contents into your blog.
The Theme and Audience
If you are looking to establish a branded blog from scratch, it’s very important that you do a bit of brainstorming beforehand; ask yourself questions such as, what am I going to base my blog upon? What kind of audience usually read articles based on that theme on the internet? Which writing style can I use to reach out to my audience? Asking yourself these questions and developing the blog based on the answers go a long way when you are trying to brand your blog.
The Message
The message of your blog is the agenda that you are trying to portray with your blog. All blogs have a reason or an agenda and the blogs that are actually making differences (branded blogs) are more strongly set upon its message. When creating contents for your blog, make sure that all contents are directed or are contributing towards the same message.
Take Advantage of Social Networking Platforms
A branded blog is a blog that gets talked about a lot! Just like human beings who are dependent upon their society, blogs are also social web elements and require a community or their own society to sustain and thrive. You can utilize social media marketing platforms such as Facebook, Twitter, Pinterest, etc. To create communities based on your blog or take advantage of social bookmarking sites such as Digg, Stumbleupon, Technorati, Feedburner, etc.
Be a Celebrity Blogger
A celebrity blogger is one who surfs through the internet roaming to different blogs under a specific niche and leaves comments on them, which often consist of backlinks to his/her own blog.
SEO Friendliness
While it is not mandatory to maintain SEO friendliness while trying to set up a branded blog, it certainly helps! The best way to create SEO friendly blog is to make its keyword rich (Keywords are the words/phrases that people usually type on the search engine while looking for certain content); however, when branding your blog, it is also necessary that you focus upon the readability of the content making sure that you use the keywords. And avoid using too much keywords that will result to your content loses its readability.
