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In today’s age, it’s all about the digital world. You could sell your product whilst sitting at home to a global audience – without having to invest a penny for a physical store.

Technology has taken marketing to a completely different level, and by seeing the increasing use of social media platforms – it’s fair to say that it would be overtaking all modes of advertising in no time.

The social media platform caters to a diverse and widespread global audience and increases your chances of earning higher revenue in a short time. Not having a social media presence would only hamper your chances of making your business reach new heights. Below, we have put together several reasons that’ll tell you why your business should start working on your online visibility.

Brand recognition

When your business is budding and young; this is the time when social media platforms play a very important role in online marketing.

These platforms provide your startup with a global audience who would get introduced to your product. Almost 70% of the young generation has Facebook and Instagram profiles and login to their social media account once a day; with this kind of customer base, it is easy for you to create awareness about your brand with regular updates on your social media page.

Likewise, SEO in Malaysia is just as important as social media marketing. Both of them have to go hand in hand with each other to boost your online visibility. So, if you need the expertise from a professional – engage a marketing agency for help!

Pocket-friendly

There are various types of advertising that a brand can indulge to reach a wider audience; before the social media storm took over digital marketing business houses catered to print media, television commercials and radio commercials to reach a wider audience.

These mediums of marketing require decent funding and are an expensive affair in comparison to social media marketing – which gives you a wider and global audience at a much lesser cost.

You have options of paid social media marketing too, where the platforms like Facebook offer to boost your post to reach a higher number of people at a minimum amount. But before you make your decision – test out these boosts and see if they add traffic to your website, so you get incremental sales.

Keep your customers satisfied

Having a social media presence makes it simpler for your consumer to connect with you in case of any queries or dissatisfaction with services.

It also makes it easier on your end to tend to your customers’ requests and questions. This creates happy customers, and it is said that satisfied customers will never forget a good service provider; they would keep coming back to you and also help in spreading a good word of mouth resulting in new customers.

This also helps in giving your brand a name in the industry for giving timely service and having loyal customers. Social media platforms also have a human touch; the comments posted are more personal and not computer generated, which creates a bond with the customer.

Higher rankings

Social media also helps your brand to be visible on the first page of Google search results. Creative and catchy content with apt keywords ensures that your brand will become visible on the first page of search results.

In other words, when a user is looking for a service – let’s say they’re interested in flower delivery services, and that’s your core business operation; your page will immediately pop up first because of excellent online visibility. In this way, you’re creating more business opportunities and profiting from all the online orders.

If you’re still having a hard time doing Internet marketing in Malaysia – look around for some courses and sign up for them! It’ll teach you a lot more about this all-new marketing method and get your business thriving.

These are a few advantages of being on social media – including an increase in visitors on your website, engaging customers and understanding the market, data analytics which show the customer trend, and so on. That said, it’s time to work on your online visibility and make your business much more successful!

Behind every successful business is a team which shares in the vision of their leader and continuously work towards attaining a common goal. It is the people that make the heart of any organisation and having people who are on board with the leader’s vision ensure that the business is heading in the right direction.

With online marketing being an ever-evolving field, hiring creative people to come up with new marketing strategies ensure you keep your business on par with the competition.

If you are still unsure, here are some of the benefits of having a creative team lead the charge for internet marketing.

Multi-tasking & diverse skills

An individual today is required to multi-task in a variety of roles. When you are looking to form a team of individuals, they should be able to take on all sorts of challenges. Individuals with diverse knowledge in their cross-fields, such as content writers taking on copywriting for SEO, offer your team broad solutions to any potential problems.

Refurbishing office décor

There has been a drastic change in office décor for the new millennials. Gone are the days of dull traditional office spaces! Nowadays, office spaces are built towards boosting the creativity of every individual who works in it. They have colourful furniture, areas to take naps in between work, a self-help cafeteria, indoor games to freshen up the mind and more.

The introduction of modern, comfortable spaces has also seen the juices of creativity turn towards SEO in Malaysia with bigger and bolder ideas.

Team reporting

Before building your team, each member should be briefed clearly about their responsibilities towards the smooth functioning of the team. The reporting structure hierarchy should be defined so that confusion can be avoided once the team comes together. The environment should be one where team members are allowed to express their ideas freely with a leader taking in all of their valuable inputs.

Three pillars in a team

Any good team should strive to have minimally three pillars in place. The first pillar is the leader, whose idea pushes the team towards a goal that they should achieve. The leader should have the capacity to be patient and be open to ideas from team members that are beneficial to the team and business.

The second pillar is the creativity of the team, the one with the specifics and the desired design principals in place. They are the ones who will give the team ways to move forward and encourage the rest. Last but not least, the third pillar is a member who excels at client servicing. They understand what the customer wants and can convey it in terms that the team can understand too. With the three pillars in place, your team has all the direction needed to achieve the business’s goals.

The above points can truly aid any company in building the right creative team to tackle internet marketing. Not only can the team bring the best and innovative strategies to the table, but they can also work together amicably while sharing ideas to the advantage of the team.

In this digital era, websites are a vital part of marketing for any business. The website is the face of the brand that provides key information about the brand’s products or services. However, all these will be wasted if the website isn’t reaching out to the right audience. Thus, one essential thing to do is to boost traffic towards your website, and let more people know about your brand and what it offers.

How can this be done? Below, we highlight a few things you can do to attract more viewers to your page!

1. Write catchy headlines

Catchy titles have the ability to grip people and make them want to know more. Not only that – the title needs to be relevant to what your brand is about. Your headline should be appropriate to your brand’s voice and the products you are offering. To master the art of crafting excellent titles, you can explore the titles of other popular websites and discover what makes them work. You can also put yourself in the shoes of your consumers and think: if you see this, will you want to know more?

2. Engage with your audience

These days, consumers are not contented with going to a website and seeing only content from the brand. They want to see and feel that the brand is an entity that they can communicate with. What does this mean? Your site should show accurate and relevant information that you think your audience will be interested in. These could be in the form of answering their questions, or providing helpful guides about related subjects. Including customer reviews on your site is also an excellent way to show that your brand values their customers and feedback. One thing many business owners do today is to include a handy chat widget that allows visitors to conveniently contact the business with any queries they have.

3. Get active on social media

It can be hard for people to find your website if they are not searching for it in the first place. Another way to capture their attention is via social media. Strategic content on social media is one trick to gain a following and lead people back to your webpage. Keep in mind that regular updates are necessary to keep your audience interested so they don’t forget about your brand even after they have clicked ‘follow’.

4. Advertise

Advertising is a more costly way of driving traffic to your site, but it is also one of the ways that bring the quickest results. Depending on your target audience, you can consider traditional media like television, radio, or print ads. However, these days, it is far cheaper and flexible to utilise internet ads, especially if your business is already online. An internet marketing course can teach you all you need to know about getting started on crafting your own online advertisements, be it video ads, banner ads, or search engine ads.

5. Attractive yet honest descriptions

Consumers today – especially the millennials – are no longer attracted by hard-selling. Instead, your product descriptions need to be truthful and measured. If possible, back up the selling points of your product or service with data and customer reviews so that your claims are verifiable. At the end of the day, you still need a great product that people want to buy to attract the right people to your site. If people love what they’re getting, they will naturally introduce your brand to others, which helps you grow your presence as well.

These are just some things you can do to increase your brand’s web presence. However, not all of them are simple to execute, and require tried-and-tested solutions for the most effective results. If you wish to leave it in the hands of the pros, you can hand over the reins to a digital marketing agency that is familiar with SEO in Malaysia.

Technology has made a huge impact on every individual’s daily life and business. If you are an entrepreneur looking to expand your business, then the world is your market! Today, social media accounts for almost 50 per cent of the sales for any new entrepreneur. The world is your market and social media platforms such as Facebook, Instagram, Twitter and LinkedIn give you a platform where you can sell your services across the globe. Being on social media does not mean just posting about your products and waiting for a response from prospective customers. Planning a wise social media marketing strategy every month is very crucial for any young start-up or entrepreneur. Let us learn about the things to keep in mind when planning your social media strategy.

1. Achievable Goals

It is said that “one cannot reach the sky in a day”. The same logic is applicable to any goal setting. Internet marketing goals, such as SEO, have to be achievable in the time period for which the goal is being set. There can be various goals based on what you would want to achieve through your social media platforms. You can look to increase customer visits on your website. You would want to focus on increasing brand awareness, an exercise to publicize your brand, you would also want to focus on incremental sales of your products etc. There are various goals that one can set to achieve through social media marketing. Thus, you should sort out the goals that you want to focus on and strategize accordingly.

2. Customer is King

At the end of the day, every company, start-up or venture wants to grow by expanding its customer base. To attract the correct customers, you should definitely conduct research on your target audience. Once you have established your target audience, you can utilize your various social media platforms to reach out to them.

For example, if you are a men’s lifestyle brand, then you would not market your product on LinkedIn as that platform caters to industry experts and not retail customers. Instagram and Facebook would be two platforms where you can gain the attention of young men who are interested in fashion.

It is crucial for you to conduct the necessary research in order to reach out to your target audience successfully. Afterwards, utilizing the right social media platforms to market your products or services.

3. Engaging Content

Most people would be interested in reading about their interests or what they like. This also includes how they can cultivate and grow their interests. Thus, it is important for you to have content that keeps your readers hooked to your social media platform.

There has to also be a balance maintained between excessive promotion and irrelevant content. All users would want information that is precise and accompanied by testimonials of prior users. Therefore, the captions on your social media posts should be creative and short and able to capture your target audience’s attention.

The above are the basic things you should work before making an effective social media marketing plan for your brand. These steps would help you strategize and achieve your goals from social media marketing.

Digital marketing plays an indispensable role in today’s modern world. These days before going to the physical stores, people usually search up online to look for the products they are interested in buying. At times, with so many options available, it may be a difficult task for buyers to select a product that fulfils both their budget and requirements. This is where online marketing comes into the picture. Online marketing has become extremely important in this era. Below are five benefits of online marketing.

1. Low cost

The first thing that a company should look for before advertising online is to manage its budget so that processes can run smoothly. Businesses can steer clear of costly advertisements by utilising online marketing and blogging. These approaches can help the business reach out to a wide audience at once. Online marketing is much more affordable compared to other ways of advertising, such as television and radio. In addition, online marketing is also fast and effective.

2. Reaches globally

Today, mobile phones are widely and commonly used among people of all ages, from children to adults. With most mobile phones having internet access, time and place are no longer a barrier coming in the way of businesses. Your target audience can easily access your brand and go through the various products that you are offering. With the internet being so broadly used, many people and businesses are keen and interested in taking up internet marketing courses, which includes learning about SEO.

3. 24/7 marketing strategy

The greatest advantage of online marketing is that a business will be able to advertise their products to its audience all day. Unlike a physical store, a business will not experience a fear of the closing hours because online marketing gives the buyer an option to surf and get to know the details of a particular product before they decide to purchase it.

4. Increases brand awareness

People come to know about a brand only if the business is sharing great content about the products they are selling. A good way to grab the attention of your target audience is to hold a contest, in which various questions about your brand can be asked. The top few people who answer it correctly can receive giveaway prizes. This will make people find out more about your brand and thus, increases brand awareness. Another method is to take customers’ feedbacks seriously and improve on the areas that are lacking. By working on what your target audience wants, you can raise brand awareness.

5. Growth opportunities

When a business advertises its wide range of products globally through the use of online marketing, it allows them to track and monitor audiences’ responses. Tracking these insights gives you a good idea on your target audiences’ needs and requirements, thus, allowing you to improve on the relevant areas. This is the primary purpose of online marketing, to attract your target audience and learn about their needs and desires. This will eventually help you gain recognition in the market and hence, increases your growth opportunities.