If you have never been convinced about the importance of Google Remarketing to your online store and internet marketing efforts, then continue reading the following to learn more about this new concept. Google remarketing simply means showing ads to people who have either previously used your mobile app or visited your website. If people visit your website or use your mobile app without purchasing anything, remarketing enables you to connect and reconnect with them.
Through remarketing, a business is able to locate and position targeted ads right before the people who visited its website without buying anything or making an enquiry. Remarketing ads appear as either texts or images. Google AdWords manages the remarketing ads. Google AdWords will display these ads on websites that the target audience visits, but only as long as they have no problem accepting Google advertising placements.
Therefore, why should businesses invest in Google Remarketing?
To recapture site abandoners
Through remarketing, you will have a much easier time recapturing the people who visited your website in the past only to abandon it without making purchases. With remarketing, you are free to display ads to people who visited the site, viewed a specific product within the website, or visited the site to add a product to their shopping cart without purchasing anything. Remarketing also enables you to display ads to people who visited and purchased from the site previously.
Make use of the Google Display Network
The Display Network on Google includes pages and sites where the Google AdWords appear. The network appears on Google-based sites such as the Google search engine, Gmail and YouTube to mention a few. The network provides a platform through which retailers can access their customers through multiple sites using various types of ad formats. The beauty of remarketing is that it allows you to choose sites on which the target ads should appear.
Creating ads is easier
Retailers are able to create remarketing ads in four simple steps as shown below:
- Linking Google AdWords with Google Merchant Center
- Creating a Remarketing Campaign
- Installing the Remarketing pixel
- Creating Ad group as well as design ads
Comprehensive Google Ad Analytics
The Remarketing tag on Google Dynamic Remarketing enables retailers to monitor shopper activity, thus identifying shoppers who have done any of the following tasks:
- Viewing individual products
- Visiting the website
- Purchasing items
- Adding items to their shopping carts
Demographic segment-based target ads
The Remarketing ads will display the most popular products based on the demographic segment under which a visitor to the website falls. Google Dynamic Remarketing allows visitors to target ads based on specific, pre-determined demographic segmentations as shown below:
- All visitors
- General viewers
- Product viewers
- Shopping cart abandoners
- Past converters
For these reasons, if your business is yet to embrace Google Remarketing due to the lack of understanding regarding what it is capable of accomplishing, the information contained herein should convince you to change your mind. In this regard, set up the Remarketing ads today and reconnect with your past visitors. Remarketing makes it much easier to follow up on visitors and convert them to customers by constantly advertising to them whenever they are online.