It is no longer secret! Video marketing is the shining star in every area of marketing. Every company has a place for video marketing and things are not even stopping here. According to Syndacast, videos will drive over 74% of traffic by 2017. Besides, the people you send emails with videos are 19% more likely to open the mail and lower unsubscriber rates by about 26%. The truth is that numbers do not lie and your business should start using them right away.
Why the video? Why now?
Some marketers may ask why the push? Why has the market changed and every pointer showing video is the way to go? Well, it is not a simple linear to non-linear shift or coincidence, but it is everything about the modern customers, what they want, and how they want it. The past customer has changed to a new one who wants to be engaged, connected, and valued. The modern customer wants more and the video delivers that extra in overflowing measures.
The following are 4 main reasons why you must adopt video marketing
Social media platforms are boosting their video infrastructure
From Instagram to Facebook and others, there is no getting it wrong about their frantic efforts to leverage video strategies. After announcing a staggering rise in video viewership from 4 billion to 8 billion per day last year, every effort has been directed there. It launched picture in picture viewing that allows users to watch their favorite videos while searching their news feeds. The social media giant is also reported to be working on other video infrastructure that will take marketing to a whole new level. These are new developments you must make use of as a marketer.
Benefits for your SEO
When you use videos, the impact on SEO is direct. Every digital marketer appreciates that when a marketing campaign has rich media that include video, search engine algorithms will favor it. Well, look at it this way; since Google owns YouTube and keeps adjusting its algorithm to guarantee users of meaningful experience, adding a video will get your brand ranked higher.
Videos are easy on the eyes and brain
The amount of information out there is breathtaking. From thousands of pages of graphs and pictures; people have more that they can process. When you add a video, it breezes a new lease of life so that followers can easily watch, listen, and make the right decision to buy your brand. The content is very easy for the eyes and brain too so that your digital marketing campaigns can bring the ROI (return on investment) that you are looking for.
Achieving so much with a single video
Today, clients have to read through product reviews, get blog updates, and follow on description to make the decision to buy. However, a video will help the user achieve all the above. It will help you educate, entertain, and inspire the audience to make the right decision. Over 90% of consumers find videos very useful when making the decision to buy an item online. Besides, companies with videos are considered trustworthy because of the direct engagement with clients.