Online businesses are facing a lot of pressure due to the tight competition in the market. All of them are competing with each other to achieve their daily market share. One of the best things about an online business is that your customers and client can belong to any part of the world. This brings up the need for a successful digital marketing strategy.
In this article, we will focus on the top 3 signs you must look out for that say it’s time for you to redo your digital marketing strategy.
1. When the Google Ranking Goes Down
All of us wants to stay on top of the search engines results so that more and more traffic is snared to our website. This is where a successful marketing strategy is required. However, with time, your rankings will go down, causing a loss of conversions and revenues. So, what’s the reason behind this?
Most search engines will rank your website depending on the structure, security, and usability of the website. Your website could have a very good rating, but a time comes when the search engines will want your website to be responsive to mobile devices. Failure to do this can lower your site’s ranking.
Secondly, you should update your website’s keywords every now and then. The related site pages should be updated on a regular basis. Finally, you as a businessman should make sure that the search engine optimisation campaign in Malaysia, or wherever you are, does not stop. It should be an ongoing process.
2. Loss of Conversions!
When your website drives traffic but fails to make enough conversions, it is time for you to redo your conversion rate optimisation initiatives. This can be done by tracking the visitors on your website, and checking out what they need. You can also consider updating the content, the shopping cart and navigation in some cases.
3. Flat Lining Social Media Channels
Did you know social media plays an important role in the online marketing of your business? According to some researchers, social media will be about 25% of online marketing spend in this year. This is a loud call out to all businesses that have neglected their social media channels: it is time for you to revisit them. Be responsive, talk to customers, answer their queries, and stay proactive. You can also try guest blogging, and repost on the responses.
Staying on top of the competition is very important. These 3 signs are a warning signs for you. Look out for them and if you find any one, or all of them are present, it is surely a sign for you to revamp your digital marketing strategy. Remember, it’s all about who gets the lead on the search engines. Don’t get lost in the pool of companies on the third page of Google searches. Work hard and stay on top. If you need help in this regard, look out for a professional and a reputed Internet marketing company in Malaysia. Talk to them and get ahead of the competition.