What is white hat SEO?

The world of SEO is always evolving. Google is introducing frequent updates which the SEO professionals are adapting themselves into daily. Starting a business is never a simple task. In fact, before you begin to enjoy the fruits of your labor, you need to have a stellar business plan, get the necessary funding and build up your product or service systematically. Most importantly, your SEO strategies and techniques in online marketing needs to be as white as possible if you are to navigate in the murky world of SEO laden with black hat techniques.

What is white-hat SEO?

From an SEO standpoint, white hat basically refers to the utilization of tactics, techniques and strategies that adhere to search engine policies and rules and solely focus on the human reader as opposed to the search engines. White SEO strategy is in most cases utilized by those who are seeking for a long-term investment in their websites. It’s not a ‘make quick bucks’ scheme that is practiced by black hat SEO, which ultimately destroys the reputation and ranking of a website. White hat practices focus on the relevancy of keywords used, the quality of links on the website, the engagement with customers online and the organic rankings. Now that we have an idea of what white SEO is, why don’t we take a look at 4 instrumental white SEO strategies/techniques that you can implement to make your website rank higher in Google?

Ensure that on page SEO forms the backbone of your SEO strategy

The number one mistake many startup website owners make is to dive into flooding their websites with content and investing in social media without first dealing with the technical aspect of their website. This will result to a futility if the search engines could not crawl or index your pages. Firstly, ensure that you work on the technical aspect of your website. This is to ensure that your pages can be indexed, the structure of your URL is good, the speed of your website is fast and the links are natural. Once this is done, you can build your website by focusing on other important strategies.

Create a powerful social media strategy before your website goes live

Who can ignore the power of social media marketing in this era and age? For a startup website, a good social media strategy shouldn’t be inclined on generating revenue but rather on creating awareness. The social media platform should be used for developing natural links, engaging in conversations online and increasing visibility on the website. A good thing would be to implement your social media strategy from the word go and not deviate from it.

Create useful and informative content

We can’t deny the fact that good content forms the basis of a good website. From the start, endeavor to create content that is well researched, engaging, interesting and informative. The content should contain relevant keywords and be accompanied with proper images, graphics and even videos aimed to pique the attention of your readers. The rule of thumb in content creation is to ensure that every single page on your website contains relevant and useful content.

Come up with an amazing guest blogging program

Link building is all about liaising with authority sites that can eventually link into your site which adds in your site’s credibility and visibility. Submitting high-quality posts to authority sites is a great way of forging networks and an effective link building scheme. It accords you an opportunity to forge relationships, increase your website audience and increases visibility of your site.

In conclusion, white hat SEO strategies work well on your website and keeps you in Google’s good books as opposed to black hat SEO strategies. It’s all about building credibility for your business, increase visibility and ranking of your website.