The visibility and relevance of a website is something that every website owner takes very seriously. Ensuring that your website apply the correct online marketing strategy and ranks highly in the search engine is something that is dear to your heart. However, for this to be a reality, you need a combination of on-page and off-page SEO strategies. In this particular post, we are going to look at what is on page SEO and how it works or rather the important techniques/strategies that will have a positive impact on the ranking, relevance, visibility and authority of your website. Before we shed light on that, it’s good we start from the beginning by understanding what SEO is.
SEO is an acronym for Search Engine Optimization and basically refers to a set of processes specifically aimed at optimizing a website for the search engines. It basically encompasses everything that you need to take into consideration if you are to improve the ranking of your website on the various search engines such as Google, Yahoo and Bing. Now that we have an understanding of what SEO is, it’s time we get an understanding of what on-page SEO is and the techniques that make it effective for the well being of your website.
While both off-page and on page SEO are important, focusing all your energy on off page SEO and neglecting on page SEO is an exercise in futility. On page SEO basically refers to how you set your website and how you apply the same settings to optimize your site with the goal of making it more visible, relevant and rank highly on the search engines. On page SEO works by ensuring that each of your web pages rank highly. It’s about ensuring that your website speaks the language of the search engines.
So what are the best on page SEO techniques/strategies that you should utilize for your website? While there are many techniques you can use, am going to focus on 5 and the most relevant.
Create unique original content
Let’s face it. Regurgitated content and content that is poorly written will make your site go down the Google rankings before you can finish saying the words “Oh my God! In fact, a popular adage has it that “good content is read while great content is shared”. In this regard, aspire to publish original content on your site first, publish content that is properly researched and publish content that is valuable!
Page descriptions, page titles and page formatting
If you didn’t know, the first thing that search engines look out for when checking your page is the page title, the formatting of the page as well as the description of the page. Endeavor to ensure that each of your pages have a unique and attractive title. This helps the search engines to be able to understand what the page is all about. The page descriptions on the other hand are instrumental in helping the person searching your content understand what the content is all about. The descriptions should be at least 150 characters. Last but not least, ensure that your pages are formatted correctly with the appropriate HI, H2 tags and that all the important phrases or keywords are bolded.
Structure of the URL
Let’s not kid ourselves. The structure of the page URL plays an important role in on page SEO. Good permanent URL should be less that 255 characters, make use of hyphens for the purpose of separating different parts and lastly show a chronology of information. For instance, a good URL should be something like this: “https//www.example.com/10-ways-to-make-your-site-more-visible-online”. A bad URL on the other hand would be something like this: “https//www.example.com/p?156/”
Internal linkage or linking
Your pages should be properly linked internally as it serves to improve the visibility and ranking of your website. Internal linking is more or less like building your own unique web. Internal linking is essential as it serves to make the search engines become aware of your other important pages and also a great way of increasing the amount of time a searcher spends on your site!
Speed of your site
Who wants to visit a site that takes ages to open? The speed of your website is something that should be very important to you if you are to improve user experience. Google is spending a huge amount of money to make the internet fast. Optimize your website in such a way that it loads faster and provide visitors with a great experience. Users are most likely to visit a site that loads faster as opposed to one that loads slowly. After all, time is money!
With the aforementioned strategies, there is no reason as to why you shouldn’t improve the ranking of your site using on page SEO strategies. Make use of them and see your fortunes changing for the better!