Owning a website and interested in making some cash with Google? You probably answered yes because the allure to make money has always been irresistible. Mention the word Google Ad sense and you are most likely to catch the attention of website owners who are seeking for a way to monetize their sites or blogs. Google ad sense is basically a revenue sharing program with Google that enables you to make money through adverts placed on your site. But how can you make money with Google ad sense? This is a question that crosses the mind of almost everyone before they board the Google ad sense bandwagon.
Well, simply put, you can make tons of money from Google ad sense but how much you make is dependent on a number of factors. There are people who have been able to make a living simply from the income they get from ad sense on a single website while others are struggling and have nothing to write home about regardless of the fact that they own a number of websites. So how can you monetize your website and make money from Google ad sense?
Select a niche that is profitable
Massive traffic does not guarantee you money if you choose a niche that is not profitable. It’s no secret that all niches are not the same. There are niches that are more profitable and attractive than others. For instance, a niche that focuses on anthropology or history attracts low-value clicks as compared to niches on finance or health which attract high-value clicks. As such, with a poor choice of a niche, you can end up making nothing with ad sense.
Strategically place ads where they are easily visible
Ad sense is all about maximizing the clicks on your ads and therefore placement of the same plays a very important role towards realizing profits. Your ads should be placed somewhere in the top half of your page or within texts where the chances of them being seen and clicked is high. Strategic placement of ads increases chances of them being clicked and by extension your profits.
Optimize your ads for high click through rate (CTR)
While placing your ads strategically is essential, there are other important aspects that you need to take into consideration if you are to maximize your profits. Optimization of your ads to attract high clicks is instrumental. To achieve this, you need to choose ads with the right size, settle on right color ads, and make use of link units among others. Ensuring that your ads are highly optimized results in a higher CTR hence high profits.
Work on driving traffic to your site
It doesn’t matter how optimized your ads or how strategically you’ve placed them if you don’t have traffic for CTR. In this regard, you need to work on driving traffic to your site by running a successful SEO campaign that incorporates both on page SEO and off page SEO as well as other aspects that lead to massive traffic to your site. However, make sure that you engage in white hat SEO practices and that you do not engage in SEO practices that might make your website banned, such as grey hat SEO and black hat SEO strategies.
Once you’ve done all these correctly, you can sit back and wait for a windfall. However, if it’s not forthcoming, you need not be restless as it could be due to a combination of factors such as poor placement of ads, choosing of the wrong ad sizes or engaging in activities that Google deem unethical. You can also settle for alternatives to ad sense with the aim of maximizing your returns on investment.