Search engine marketing is the methodology of advertising your website through the search engine. SEM strategy works best with quality and rich media ads. The ads need to have informative and educative information so that your web visitors are converted into buyers in the long run.
Pay Per Click Advertising (PPC) – To promote your business, you need to place ads directing to your websites in the search engine platform such as Google, Yahoo or Bings. This is also called pay per click. For this, you have to bid the amount that you are willing to pay, per click. It is considered that the higher you bid, the higher your chances of your ad appearing in the search engine results page.
Importance of SEM
It is important to have a website in order to enhance the presence of your business online. Without a website, SEM techniques could not work. In fact, in an effort to increase the number of leads via internet marketing, no matter what techniques is used, a website is deemed necessary. SEM is beneficial in attaining traffic to your website that can lead to new customers and automatically increase in business sales. It entirely depends on the number of clicks and conversions that your ads received. The number of clicks on your ads shows the progress of your SEM campaign.
About SEM and SEO
Search engine optimization focuses on improving the organic search engine ranking while as SEM makes use of bids to get your ads shown on the search results page. Both and SEM and SEO helps in bringing leads into the website as both focuses on a targeted traffic. If you are searching for a keyword over the web, the result generated by different search engine result pages is assisted by both SEM and SEO techniques.
However, SEM ads are located at the first 3 position and at the bottom of the search engine result page whereas the other websites located in the middle portion are ranked based on SEO. Do note that both SEO and SEM are not opposing each other. They complement each other in helping a business to drive traffic to the website.