What is social media marketing?
Social Media Marketing (SMM) is basically the use of social networking websites as a marketing tool. The main aim of SMM is to develop a quality and unique content that users will share on their social media platform. It will help business owners to increase their online brand exposure and customer’s reach. With the help of SMM, you can get direct feedback from customers and ask questions or discuss more on your business.
Popular trends of social media marketing
- Video content: This trend is highly popular in content marketing. You can make an awareness or an educational video to educate the general public or your targeted audience. A good content in a video can help to market your brand online.
- Pay for exposure: Having enough exposure helps to create awareness to your brand. However, the start to an exposure does not come for free. Paying a small sum of money to advertise your brand can sometimes be worth the money spent. In return, you will get more leads which could potentially convert to your customers. For this, use Facebook’s publicising platform, where you can target to a specific age, gender, area, and many other parameters.
- Making use of new social media platforms: With the 3 big players of social media namely Facebook, Twitter, and LinkedIn. They work in a similar function of endorsing your brand in a different way. But now, new platforms like Instagram and Snapchat are available. Both of them serve a functional role despite having massive user bases.
- Buy buttons: Social media marketing has changed the advertising experience and incorporates new methods for better user experience. Ads are starting to work their way into users’ news feeds and profiles more smoothly. These are naturally connected with a buy button, which leads to an integrated cart that helps in converting followers into real customers.
How to use social media to market your business
The initial step to do before engaging in online marketing is to focus on the things that you are targeting. Know about your assets and also who your target customers are. Sign-up for different social media platforms and create your own business page. Keep your page active by ensuring that there is a minimum of 2 postings per week. However, be mindful of spamming your business page as this might annoy users and you may end up losing your customers instead.
Use social media network like YouTube for posting of your business videos and not forgetting, Google+ pages by creating circles of connection in targeting a group of people who are interested in your products and services.
Make use of LinkedIn as it provides the best way to get involved with potential customers by joining industry groups and starting group discussions. That is why you need to get alerts on your phone when people are engaged with you and remember to respond to them as a basic form of courtesy.