When it comes to SEO, there is no shortcut other than to get it right all through. Most beginners find themselves thrown to the deeper side of the pool sooner than they imagine as a result of making common SEO mistakes that can be avoided with proper tutelage and guidance. In fact, it’s imperative to take proper guidance before embarking on SEO as any mishaps could negatively affect your website. Whether you are a beginner or someone who has been around the block in internet marketing for some time, it’s essential that you do not negatively affect your website today by avoiding the following SEO mistakes.
It is important to note that keywords play a very important role in ensuring that your content is indexed by search engines. However, overstuffing of keywords will negatively impact your website as your site may be penalized. Focus on quality and good content while utilizing an acceptable keyword density. Keyword stuffing makes your content unreadable and unattractive.
Writing content for the sake of writing
One of the top mistakes you need to avoid is writing content for the sake of writing but rather focus on churning out content that is qualitative. It is also essential that the content is relevant, informative and useful to target readers. It’s not about populating your site with content but rather taking the time to write relevant high-quality content.
Putting emphasis on quantity of links rather than quality
Avoid the temptation to have thousands of low-quality links pointing to your site. A link from an authority site pointing to your site is more valueable than unnatural low-quality links from sites like directories. You shouldn’t jump into getting more links pointing to your site and give the quality of the same a wide berth. It is therefore imperative that you focus on links relevant to the content contained on your site.
Not focusing on the technical aspect of your website
Many people have fallen into the trap of believing that as long as they engage in off-page SEO, technical SEO has no impact. This is a mistake with serious ramifications. If your website is not designed in the correct way, has wrong Meta tag descriptions or loads at a very slow speed, you can as well forget about ranking highly on Google. The reverse is also true when you solely focus on on-page SEO and forget about off page SEO.
Not using Google analytics to determine what works in terms of conversions
Let’s face it. Enjoying massive traffics to your website without corresponding conversions is an exercise in futility. Your website is like the eye to your business. It’s how the world views your business. It’s therefore important that you understand the behavior of your visitors and make necessary changes to ensure that the traffic you are getting translates into conversions. It’s essential that you use Google analytics to track your metrics and make an informed decision based on your findings.
Failure to do local search optimization
If you have a business that is focused on attracting customers from a given locality or geographical location, it’s essential that you do local search optimization. Ensure you optimize around keywords specific to your region of operation, include an address of your business premises and include specific keywords on Meta descriptions to make your content easily found when someone does a local search.