The lack of cash is the biggest challenge that startups face. Startups struggle to do everything that they should because of lack of adequate time. In addition to this, startups have too many responsibilities that they don’t know how to handle. With these unique traits, it’s little wonder that startups must develop special online marketing strategies if they are to survive and stay afloat.
Online marketing has become more important today owing to the large number of people who use the Internet to learn, obtain entertainment and transact financially. This form of marketing is hard to ignore considering that 61 percent of Internet users around the world obtain information on the products or services they wish to pay for from the Internet. Moreover, forty-four percent of online shoppers don’t buy unless they first use search engines.
What online marketing essentials must the startups follow?:
Designing a killer website
Skimping through the design of your website is highly undesirable. The visitors to your website believe that design is everything. The website is not only your company, but also the product and reputation that you must protect online. If your website is bad, you will struggle with any online marketing strategy. Designing a website is an important cog in any marketing endeavor that you apply. Without a killer design, you’ll have to spend more funds on advertising.
Social networks are an integral part of any marketing campaign that you wish to undertake today. The main social media platforms that you should market the business on are LinkedIn, Facebook, Twitter and Google+. Other social media platforms worth marketing on include Instagram and YouTube. Other platforms worth researching include YouNoodle, Spiceworks, MidsizeInsider and Angel List. Whatever you do, don’t ignore the role of social media in marketing.
Creating tons of content
Success in online marketing depends on content. While SEO is still important, your focus should lean more on the side of content marketing. You must be capable of producing fresh, useful and relevant content all the time. The content that you generate and post must be user-oriented. Don’t develop content for search engines. In fact, search engines rank websites based on the content rather than judging its value using SEO alone.
Quick response to inquiries made through emails and social media
Quick response to the inquiries that existing and prospective customers make through emails and social media accounts is crucial to the success of any online marketing strategy that you develop. Let customers know that you respond to their messages fast and with accurate information. Quick response shows that you’re courteous. A startup that responds to emails fast demonstrates that it is passionate about whatever it sells.
Enhancing personal branding
Your startup is your personal brand. Nurture it well. Realize that the personal brand depends on business brand for success and vice versa. Today, it has become much harder to separate a personal brand from a business brand. After all, the startup does not exist in seclusion. It takes a person or a starter to start the startup. The starter has to focus on boosting his personal brand just as much as he does the business brand.