Many companies fail not because they have inferior products and services, but a lack of a marketing strategy that works for them. Very few companies enjoy a monopoly. The rest are competing for the same space and customers. If you have not aligned your businesses strategically, you’ll soon report a drop in sales. If nothing changes, you will become just another statistic for failed businesses.
The Internet has made it easy for us to buy and sell. Time and geographical boundaries no longer limit us. Many customers have shifted to purchasing online due to the convenience that comes with it. Where does such a move leave businesses that have failed to embrace Internet marketing? It means their customers have moved to service providers and companies who are willing to embrace change.
If you have already shifted your marketing to the Internet, you may have yet to realise the benefits simply because you are not the only one in the digital space. If you are stuck and not sure how to go about it, the following marketing strategies will help you hack Internet marketing;
Select your audience
When developing content for your internet marketing, pause and think about your audience. Reflect on the people who would be interested in buying your products, and then address them. If you develop content for a general audience, you will just be chasing the wind. Your competition will outsmart you and enjoy the sales. If you are selling products for women, narrow your marketing focus to that. Think about the demographic and geographic areas you wish to cover and include it in your content. That way, when potential customers start searching for products within their locality, they will be directed to you.
You may have killer content, excellent products, and high traffic visiting your site, but sales are still not coming in. The answer to this could be poor reputation. The Internet has a way of rewarding and punishing us. When a customer likes a product on your site and finally makes the decision to purchase, what experience do they get? How did you make them feel when buying from you? Your customer is your greatest ambassador. This sounds cliché, but it is very relevant than ever. Customers will always check your reviews before purchasing. They want to understand the experience of previous clients. If you have negative reviews, the client will move to the next site, and just like that, you lose a potential customer. Therefore, when a customer visits you to purchase products, give them an incredible and memorable experience.
There are certain people whose opinion, whether bad or good, influences people. These people enjoy a huge following, and their word is law in regards to certain products. Using them to promote and endorse your brand will give you visibility and soon customers will come looking for you. For instance, if you dressed a celebrity for a red carpet event and they openly said they are wearing your brand, the Internet will go gaga looking for you. You will enjoy huge traffic to your site, and people will want to look at the type of clothes that you sell.
Make a mailing list and keep engaging your customers. You need to remind them of your presence constantly. The email does not always have to be about what you are selling. It can be about the customer. During your first interaction with them, ensure you get their details such as their dates of birth, their wedding anniversary, or even the birthday of their children. Send them a discount code to celebrate an event with them. They will never forget your brand. In short, work towards building relationships through your emails. Such small gestures will create brand loyalty, and they could even be your ambassadors.
The essence of Internet marketing is to get to where the customer is unlike traditional methods where we wait for the customer to come to us. If you are using the Internet to reach out to the client, you are doing great. However, what happens when the client has expressed interest in your product, and they wish to purchase? Do you proceed and direct them to visit your shop at a given physical location?
The customer today, just like you, has competing needs and time is as scarce. Unless what you are selling is meant to help them save a life, it will take a lot of convincing the customer to visit you. Instead, they will prefer to purchase from someone who can deliver the product. Therefore, if you do not have an online shopping option for your customers, you could be losing sales. Let them enjoy the products being delivered to their doorstep, and you will enjoy repeat sales.
Follow these guidelines and enjoy increased conversation and sales. However, if you are finding it difficult navigating the crowded battleground of Internet marketing, do not be discouraged. Enrol in a SEO training course and get the skills that will equip you to run your Internet marketing strategy like a pro.