Over a decade ago, social media marketing was a nonexistent phenomenon. The idea of promoting business services and products through social media was a mirage, a dream. Fast forward to 2015 and no budding entrepreneur can afford to alight from the social media bandwagon for their internet marketing efforts. Over a billion people are on social media and it’s correct to say that advertisements through social media have become a norm rather than an exception. Every business irrespective of its size is striving to adapt an effective social media strategy that would catapult its fortunes and help it achieve a competitive edge. So how do you improve your social media presence?
Post high quality and great content
You’ve probably heard this so many times that you somehow deem it a cliché. However, the importance of the same cannot be underestimated. Your business needs social media and its social media page needs to add value to your followers and shouldn’t be all about promotion. Understand the behavior of your customers and stop making the page all about you. You can for instance post high quality content such as links to useful and relevant information that might interest them, post inspiring quotes or post something that will make them learn a thing or two they don’t know.
Make it a goal to be posting regularly
Do not assume that all your followers log into social media at the same time and would as such see what you have posted at the time you did. Posting regularly is, therefore, a good thing as it boosts the chances of your post reaching a wider audience. Considering that people log into social media at different times, chances of them being passed by an informative post is very high. As such, posting regularly and finding out the highest engagement day and time are some of the ways to help improve your business’ social media presence. It is also beneficial as it serves to keep your followers loyal in addition to them checking regularly if there’s new information that you’ve posted.
Ask a question that will engage your followers
Every once in a while, pose a question to your followers as it nudges them to respond and engage. Posts with high engagement tend to reach a wider audience which should be sweet music to your ears. It also serves to improve your social media presence. You can also utilize call to action with a simple tag a friend or like if you agree among others. All these serve to improve your social media presence and interaction.
Start a promotion or a giveaway
It doesn’t hurt to reward your followers every once in a while. In fact, giveaways tend to attract attention from your followers and even prompts them to share or like your posts. You can post something like “be among the first 500 people to like and you will enter a draw for a trip to the Bahamas”. This is a great way to have your followers be interested and keep tabs on your page to see if they are among the lucky winners. It also increases engagement and interaction which inadvertently improves your social media presence.
Liaise with other established pages
If you feel like you need a little push, it never hurts to send a private message and ask established pages if they could mention something about your page on their wall or simply a link of your page. Of course, the worst thing that can happen is if you get a no answer. All the same, it never hurts to make an effort. A positive response could see you get immense traffic and improve your social media presence.
Lastly, do not be mean. Ensure that you engage with other social media pages as well by commenting, retweeting or liking what they post. This not only creates great exposure for you but it also prompts those pages to return a favor by doing the same. However, this is not a guarantee but is surely a great way to get exposure!