We all have come across the common statement that generating quality and good content is the most effective way in SEO, in order to generate traffic to your site and ensures higher ranking. However, this effective method also requires many years and hard work before you can enjoy results. In online marketing, how do you generate quality content and implementing effective link building to bolster your website to the top of search engines? What are some of the top ways in which you can attract natural back links to your website and boost its ranking? This post is all about enlightening you on the top 5 and effective ways in which you can build back links, which is a part of off-page seo, to your website.
1. Guest writing
You’re probably wondering why I didn’t use the term “Guest posting” or “guest blogging”. Guest posting is turning into an ineffective strategy for back links. Google rolls out more updates that writing to other websites within your niche and offering to write for them is an effective way to get quality back links. You can search for sites that have a “Write for us” tab, contact them via their ‘Contact us’ form or simply drop them an email of your offer to create content for them. That way, you get a quality back link to your site in the most effective method.
2. Take part in online forums
Find an online forum specific to your website’s niche and provide answers to questions that people have posted there. Please note that answering questions in online forums does not mean that you should simply give a haphazard answer and placed link to your site, which is considered as spamming and may result to a Google penalty. On the contrary, you need to do it in an effective way that does not seem like you’re spamming the forums. Get a question you need to answer by blogging or a posting it on your site first and answer the question in the forum with a link to the post you made.
3. Link to sites that are relevant to your own website
You probably deem this as a crazy idea. The difference is in how you go about it. If you are going to do a post and use some top relevant websites as a resource, there is no better way to do that by sending them an email of your intent to use their website as a resource on your post. Simply write them an email informing them that their website is such a great resource and would wish to mention them on your post. Don’t expect that all of them, in fact lesser than 5%, will link back to your site. On a positive note, around 85% will at least tweet your post or share it on Facebook which works best in generating traffic to your website. A portion of the visitors you get from the traffic might link back to your site!
4. Create a roundup post on your website
A roundup post is an informative and a ‘killer’ post based on interviews done on industry experts. Roundup posts are the most linked and most popular posts on the internet. It’s an effective way of building back links to your website. So how do you go about it? What you simply need to do is identify a number of experts in your field and send them an email asking them 1 question you need an expert answer for. Just ask one question to increase the probability of getting an answer as these professionals are usually busy. Asking one question increases your chances of getting a response. Provide a deadline on when you need the question answered and once you create the post, send them an email with a link of the post thanking them for their participation as a well as a link to the post you created. When they read the posts and tweet or share, you’ll get traffic some of whom might link to your website without persuasion.
5. Knowledge tools
Offering great knowledge tools on your website is an effective way of generating back links on your website. Tools such as audio books and eBooks can go a long way in attracting readers as well as viewers to your website. You can offer a free audio book or an eBook to your website for free. Those who find them useful will definitely share information and link to your website.