Any business entity that has no presence on social media is definitely missing out on a lot and doing things the wrong way. Social media is a platform that can wondrously change the opportunities of a business and helps in your internet marketing efforts.
Social media marketing takes more than just creating a Facebook or twitter page and waiting for a windfall. It’s about developing lifetime relationships with your audience and ensuring that they are loyal to you and your brand. Therefore, knowing how social media marketing works can help you in the long run. In short, you need to have an effective social media strategy to achieve all that. What are some of the tips in which you can gain long term social media followers?
You want to gain long term social media followers? The secret is in being consistent with your posting. Going for long periods of time without posting anything on your business social media page is not a good strategy. Your audience tends to forget about your business. After all, studies have it that the more often you tweet, the higher you gain followers. In short, you cannot engage if you are not active.
Streamline your content to the right platform
Don’t make the mistake of opening up accounts on every social media network you can think of. Find out which ones work for you and focus your attention on them. It’s true that various social media networks provide better results for certain kinds of postings as opposed to others. If you are seeking to post contents with lots of visual aids or photos, Instagram and Pinterest should be your pick. If you seek to post professional stuff in long form, LinkedIn should be your pick. If you want to post snappy and exciting short texts, go for twitter. Choosing the right platform can work in your favor and increase in followers and engagement for your business.
Ensure that you engage with your audience
Social media is all about interactions and connecting. Have one on one conversations and reply to queries from your audience. It goes a long way in developing loyalty and life time relationships. Improving your business’ social media presence also means taking care of your customer’s needs online. Basically, your audience expects you to reply their queries or suggestions within an hour. It shows that you care and works in favor of your brand. The more responsive you are, the deeper the relationship you form with your audience, making them your long term followers.
Make use of a scheduler
You definitely don’t want a situation where you bombard your followers with numerous posts in one hour and go silent on them for the remainder of the day. This works against you. You should make use of a scheduler to post randomly throughout the day and keep the conversation going. Followers increase when they see a constant and well shared postings evenly spread throughout the day rather than spam postings in their timeline or news feed on a particular hour.
Run promotions and giveaways
Everyone loves freebies. In fact, according to a survey conducted by Nielsen in 2013 for twitter, a whopping 52 percent follow a number of brands simply to be notified of promotions and special offers, 38% follow for the purposes of taking part in competitions rolled out and 33% follow because they want access to freebies. As such, if you want to enjoy brand loyalty and long term social media followers, you should roll out promotions and special offers every once in a while.