Believe it or not, on-page seo and off-page seo cannot work if you don’t have quality content on your website. I know you’ve heard the old age cliché that “content is king” and somehow believe that so long as you flood your website with content, then everything will fall into place. If that were the case, there will be no websites that will rank number one in Google or any other search engine.
People create content on their website for different reasons. There are contents that are specifically designed to entertain and keep people hooked and there are some intended to persuade. These are the kind of content with a marketing perspective where they intend to have you follow or purchase a certain product or services. On the other hand, there are also contents that are intended to teach and enlighten you on a couple of things that you are probably unaware of.
A great content should be the kind that combines all the aforementioned aspects. It should be able to teach, entertain and persuade while at the same time enabling you to reach all your business goals. So how do you write good content for your website?
Do proper research
Factual information is what gives your website credibility. It keeps people rooted to your website, which without a doubt is good for SEO, which helps in Google ranking. Before creating content, do proper research and ensure that the information that you provide is not only factual but also educative, entertaining and teaches a thing or two. Baseless content will definitely have a bad impact on the reputation of your website and can subsequently affect its ranking or popularity. Proper research means that you get to address all important aspects of a topic that people could be looking for.
Choose a proper title
Is it just me or does a great title pique your interest and trigger your curiosity to find out more about the content? A catchy and creative title can have great results for your website and the page. In online marketing, by doing a proper research but failing to come up with a good title for your blog post is similar as pouring cold water on your burning effort. Most web searchers simply scan through information and a good title should be able to catch their attention and probably make them spend a few minutes on your web page.
Check grammar and spelling-proofread your content again and again
Most people are irked by content that is poorly written, laden with spelling and grammar mistakes. Most people visiting your website wants to read information that adds value to them which is presented in a professional manner. Once you are done with your first draft, read again and identify for any spelling or grammatical errors that might affect the presentation and the ranking of your page. If you feel like you could not identify your own errors, why not have a friend to do the proofreading for you?
Add supporting images, videos, graphics etc
The idea is to give your readers a good experience browsing and reading through your site. Your paragraphs should be short and punctuated with headers, subheadings, and bullet points when necessary. Most importantly, have images and graphics to further support and explain the information you are trying to convey to your audience. This serves to make your content more appealing and shareable.
Link out to related resources
The whole idea of developing great content is to provide value to the reader, entertain and enable it to be shared. The idea is to come up with an authority article or content that will prompt other authority sites to link into your site. This does not only make your site credible but helps to get it ranked in the search engines. By linking out to various resources, your content gains credibility through support information which works well for your website.