Ask any SEO guru and they will tell you that the quality of content is important than quantity. It’s not how much content you have on your website but rather how qualitative the content on your website is. The role of the Google Panda by Google was ostensibly designed to upgrade sites with quality content to rank higher while sidelining sites with weak and poor content.
Of course, the rule of thumb is that in order to attract targeted traffic, you need to post content that is informative, entertaining, unique, and relevant in every aspect. People need to find value in the content that you post on your site, else your online marketing efforts will be redundant. In that regard, we are going to shed light on the effective tips that you can utilize to create unique content for your website.
Capitalize by writing “how to” articles or guides
We are always seeking to learn to do something or solve a problem that has been disturbing us. In this regard, we need some form of direction. Generating “how to”helps people to think and learn about doing something or fixing a problem. Have you been able to fix something on your own? Why not create a “how to” content and enlighten others who might be experiencing the same problem? Such information could make your site highly invaluable and a go-to site when people are seeking for information on various things.
Share a personal story or unique knowledge
Unfortunately, many people do not capitalize on the benefit of sharing a unique story regarding a certain knowledge they have that could help people. A lot of the time, we are talking about what others have experienced or achieved. If you feel you are in possession of a unique knowledge, why not write a blog post and share about it. However, there is a caveat. The unique knowledge or personal story you share should be relevant to your website’s content or you will lose the targeted traffic that you need.
Avoid click baiting
A unique content comes with a meaningful headline. Don’t waste a unique content by attracting readers to a sensational headline which are not relevant. This is known as click baiting and is very common among media sites and other gutter press. The headlines are usually ambitious, misleading and could make you lose repeat visitors rather than attracting and retaining them. The idea is to attract targeted traffic and therefore it’s always important that you be as honest as possible with your posts and your titles or headings should be a clear reflection of the content you are writing.
Creating unique content is not about rehashing content you find on the internet. You need to carry out research and come up with content that is unique in every aspect. Is there a trending topic? Instead of writing on the trend that is time specific, why not do research and even discount it through a post? By so doing, you end up distinguishing your site as an authority which by all means gives you an edge over competitors.
Be informed through subscriptions
You’ll never run out of ideas to create unique content through subscriptions. With many articles, news and journals posted daily, there will always be something to write about. Subscribing to sites relevant to your niche is a great way to be knowledgeable of the happenings. By subscribing to industry related sites, you get the much-needed inspiration to churn out content that will keep readers hooked to your website or blog.