When many people look at SEO, they categorize it into onsite optimization and offsite optimization. However, a third one, technical SEO, is usually omitted. While the first two (online and offline optimizations) are involved with content, links, and keywords, the latter involves optimization tweaks that give content a better chance to get ranked for relevant phrases and keywords. Besides, it focuses on raising chances that search engines will crawl your page.
To help you leverage your technical SEO, here are four most important tools
Google Webmaster Tools (GWT)
GWT is constructed with a lot of features to assist with technical SEO. First, GWT will identify most 404 errors or pages that are not displaying when clients search. Because 404 errors can greatly compromise your marketing campaigns, GWT will help you to identify them and redirect visitors to the appropriate pages.
GWT will also help to check the Robots.txt file (file that blocks search engines from accessing some pages) to ensure that no important file is blocked. This makes it easy for all visitors to access all important content to strengthen your brand.
Google Webmaster Tools are also very effective in reviewing your site to ensure that it is error-free. Errors can come from malware, duplicate pages, and poor descriptions. By correcting these errors, your website loading speed will go up and user experience greatly enhanced.
This is a great tool that will crawl most of the aspects of a domain to identify issues that need to be fixed. The tool is particularly useful in getting duplicate pages, descriptions, and titles. When your website creates a duplicate page, it can damage the marketing campaign because search engines will not rank traffic. The tool is also very helpful in checking URL structure to establish whether they are broken and give you the option to fix them.
After Google released its updated algorithm with preference to mobile responsive websites, they also released this tool to help website owners test their sites. The tool makes it easy to test all aspects of your website from posts, themes, landscape, and others whether they are mobile-friendly. If your page does not pass the standard for the mobile-optimized site, the tool will indicate the problem and what need to be fixed.
SEO Browser helps you view the website in the same way that search engines see it. This is very important to ensure that the content you post shows up in the manner you want and search engines are getting every detail. For example, you can arrange content so that clients get an infographic on the second page and a video at the end. If the search engines fail to pick on something, you will be able to tell and rectify it immediately.
By ensuring that the search environment is okay, you can get to the next phase of online marketing strategy. Remember that you should use the outlined tools regularly because the technical issues they fix can emerge anytime without your knowledge.