No one can deny that video marketing has many benefits and it has come of age and one of the most effective internet marketing methods. People spend hours daily watching videos online and only an entrepreneur who is out of touch with reality wouldn’t want to capitalize on the ever ready market of video viewers. However, video marketing success is dependent on the quality of the video, the content of the video, the message it passes across and its entertainment value.
A viral video can do wonders to your brand. If you are seeking to create a video for the purposes of video marketing, here are a number of tips that will help you strike the right cord.
Create a video targeting your audience
Video marketing is all about engaging and interacting with your target audience at a more personal level with the aim of converting them into customers. Avoid creating general videos but rather create videos designed for a specific audience. For instance, if your website is all about SEO, the ideal video would be one that specifically targets business owners or marketers as they would have prior knowledge of SEO. Alternatively, your videos can also an introductory on SEO courses and little tips and tricks in SEO. The videos would be an added-value for them. Targeting retired elderly in this scenario would be an exercise in futility.
Avoid creating longer videos
Research has it that people tend to watch videos that are 3 to 5 minutes long to their conclusion. Anything beyond that makes your audience bored unless the video is very entertaining. The attention span of people is very short and you wouldn’t want to repulse your audience by creating videos that are very long. As such, it’s important that you keep the video short, interesting, entertaining and informative otherwise you will lose an opportunity for your audience to get to the call to action stage of the video.
We all know that YouTube is popular as relates to sharing of videos. With over 1 billion users and millions of hours that people spend watching YouTube videos, the allure to specifically use it might be at an all time high. However, to reach a wider audience, it’s important that you post your videos on various video sharing sites. It serves to increase your exposure manifold and increase the chances of your video marketing initiatives becoming a success. Post on YouTube but also make use of other important video sharing sites to ensure that no one is locked out on the information you want to pass across.
Recommend your product and desist from direct selling
Desist from the temptation to sell your product or service through your video. You need to recommend your product as scores of people online require pre-selling. A good strategy will be to provide a good review of your product, recommend it and at the end provide a great call to action to enable your viewers click on the link that directs to your site to find out more about it. Creating good videos whilst building links at the same time is helping in your off-page seo. It’s like killing two birds with a stone.
In a nutshell, there is no denying that video marketing can be very fruitful if done the correct way. Package your video the right way, know your audience, keep it short and you are good to go.