The cold reality is online business realize that there can be no success without traffic to their website. A website with no traffic is technically dead. In essence, website traffic is lifeblood, an important element to the success of a business.
This is the very reason why businesses invest in online marketing initiatives such as SEO and adopting in their best practices to increase traffic to their websites. While there are many ways a business can generate traffic to their website, there is no denying that YouTube is one of the most potent methods. People are generally attracted to videos. In fact, YouTube alone boasts of over 1 billion users and this is an indication of the symbiotic relationship between users and videos. Here are the 3 ways how you can generate traffic to your website via YouTube.
Creating “How to” videos
We learn new things on a daily basis. ‘How to’ videos are very popular among people because it teaches a person how to do something. If you are keen on generating traffic and directing it to your website, the logical thing would be to start creating “how to” videos that people might be interested in. It could be a demonstration video on how to fix a bug on your computer, how to adjust camera settings on a particular mobile device and many more. Such videos tend to get more traffic because valuable information are being shared and it may also pique the interest of viewers to learn something new.
Create a video discussing or talking about a particular thing
The idea is to enlighten people on the products you sell or the services you offer. However, it’s important that you know the topic and you pass across the knowledge and information very well. If your website is all about an SEO agency, you can talk about different SEO techniques like white hat seo, black hat seo or grey hat seo and educate the public on how to make your website rank high on search engines. However, ensure that the videos are short and not too long as people tend to lose interest in longer videos. You should also ensure that you include a link to your videos so that viewers can click and go to your site. This simple step helps in your link building effort.
Interview an expert
Are you in the affiliate marketing business? Why not schedule an interview with an affiliate marketing guru and provide valuable information to your viewers. Ensure you ask the right questions and your viewers can learn something from your video. It serves to create credibility for you and your business and shows that you align yourself with successful people within your line of business. The top benefit of interviewing an expert for your video is that you will be able to attract traffic from your expert’s diehard fans which by all means work to benefit your business.