When a website is meticulously done, it guarantees users better user experience and higher ranks in search engines. For the last five years, Google has redefined its algorithm and adopted the latest codes for its crawlers to guarantee users the highest possible user experience. In this post, we share our top five tips that will make your website work for you.
Keep everything simple
When visitors arrive at a website, they are rarely interested in the complexity of the work gone into making the website. Rather, they want to get direct, valuable and reliable information as quickly as possible. For example, a website on fitness and health will deliver higher value if the owner ensures that clients can easily obtain information on cutting weight, eating healthy foods, and staying away from weight-related complications. You can achieve this simplicity by ensuring that you have top content, improving on loading speed, and carrying out comprehensive keyword research.
Clear all website errors
Errors compromise everything you had worked to achieve for your website. The presence of errors makes it harder to search for specific pages and increases the risk of losing clients. When a visitor checks into your e-commerce site and gets a “404 error not found”, the most likely reaction is searching for the same product on a different site. To make your website work for you, run it through Google Webmaster Tools to identify and correct all errors.
Never leave visitors lost in your website
Once you’ve designed lovely marketing campaigns to attract new clients or redirect them to a landing page, do not consider the job complete. Your social media, Pay-Per-Clicks, affiliates and other online marketing campaigns have just brought the clients to the doorsteps. From here, you must go the extra mile to get them to take the targeted action. Besides, you should ensure that all visitors arriving at the landing page get the right welcome, reasons for converting, supporting videos, and even images. This way, they will not start asking themselves what to do next, which could result in leaving your website without converting.
Do not make the visitors think
When visitors come to a website, you want them to read through the content and take the right action promptly. It is time to re-emphasise the obvious and explain complex issues as simply as possible. Related items should be categorised together while complex issues are made simple. For example, if a client is looking for a fiction novel on your online store, it should be easy to access other fictional works within the same category. This connection can easily make clients buy complimentary products and raise more sales for your store.
When you work on a website to ensure that it has no errors and guarantees visitors the greatest value, traffic and conversions rates will always be high. Remember your website is as much a marketing tool as your marketing campaigns. Your website should be simple and create a holistic connection to take your business to the next level.