How you relate to customers is an important determinant of your brand strength and profitability of your business. Because of the fast expanding digital space, customers no longer pick products until they are persuaded to do so. They want to feel valued and assured of results. Many plugins have been designed to help marketers, entrepreneurs, and brand managers manage their customers through their internet marketing efforts. If you are on the WordPress platform, here are top three plugins for Customer Relations Management(CRM) that you should have.
Why CRM plugin? The main reason for opening websites is to make it easier for your target audience to get the brand information, liaise with the marketing teams, and enjoy higher value for money. CRM plugins are tools that help to provide access to all clients’ information and make it easy to manage it right inside the WordPress.
This is a unique plugin built in your WordPress. Unlike other plugins, the WP-CRM tool provides the user with full control in gathering and analyzing information because most clients’ prospects are already in the database. You can easily generate forms for collecting any type of customer data and implement unique filters for better analysis. This makes it easy to create users in your website and segment the marketing team to handle specific groups for better results.
Some of the key features you will get in this plugin include:
- Dynamic charts,
- Contact forms
- Feature to help with organization, filtering, as well as editing.
- Notifications management feature
- Invoice integrating tools
If your main objective is capturing and managing leads, the best CRM plug to go for is UpiCRM. It provides a very powerful customer management system that helps in tracking all leads in your niche. The main focus objective of this plugin is ensuring you can understand all the leads so that the services and products are structured the way your audience wants.
The plugin integrates well with Google Analytics to help brands get leads from various servers for better marketing and monitoring. With the plugin, the user can assign, track, and manage all leads assigned to various marketing teams. Being able to identify the content and products your consumers actively look for will help greatly in your Search Engine Optimisation(SEO) efforts as well. Because this tool is free, it is important to use all the features to build a happy community and drive conversion.
This plugin is crafted to help people extend their WordPress user management by including additional info. When you send marketing teams out, they can only be successful by understanding the requirements of all clients. The main features to help you understand all clients include Add Contacts that makes it easy to pull contacts without having to navigate back to admin. The plugin further allows brand managers to link images with various contacts when assigning to various marketing leaders. More people prefer this plugin because it allows them to create history for each client and send clickable emails.
Unlike other plugins that only allow you to follow the clients’ information, WP-CRM moved a step further to help brand managers geo-locate clients’ offices, businesses, and even homes. This is crucial because you can design marketing campaigns for specific regions to make higher sales.