In the last five years, many search engines have trained their focus on mobile searches. With over 60% of searches coming from mobile devices, most brands are integrating mobile apps to expand their brand recognition, user experience, traffic, and conversions in there internet marketing efforts. To know that your mobile app is working appropriately, it is important to use the following key indicators.
One of the hardest things in the mobile marketing strategies is keeping clients interested and focused on your brand. Because clients have many options, the retention rate for most apps is 25% in 90 days. To get higher retention rates, it is important that your app delivers very high value to clients. It is important to evaluate the retention rate against all benchmarks you have set in the respective industry. Where possible, make sure to keep improving the app through updates at all times.
User Experience (UX)
User experience is a very useful KPI because it demonstrates how clients are using an app. The main areas of focus should be the appearance of the screen, the screens that dominate most users’ time, and the devices being used. When all of these are factored into an app, the developer can tell what feature to improve for better usage and UX.
As more businesses turn to apps, the time a consumer spends on your app is a very important indicator. By having users stay longer on the app, they will explore its features and increase the percentage of sales conversion. To extend the session spent on the app, the developer should make it easy to use and deliver the solution that clients are seeing. An online shopping app should be light and give a wide range of products with descriptions, images, and reviews that make it easy to identify the right item.
Average returns from every user
What is the mean revenue coming from the app users? From time to time, make sure to review the app and understand what users are spending their money on. For example, what are the most preferred screens for in-app purchases and in-app advertisements? This should be extended to effects of the app outside the app environment; for example, brand awareness and online purchases.
App’s user acquisition
How are users knowing and getting to your application? By knowing where most of the users are coming from, you can put more efforts and resources there to increase sales. For example, are users mainly from organic searches, social media campaigns, referrals, or paid advertisements? If you are interested in localized apps, you can include the geographical location to filter people from other areas.
Your mobile app should help to drive better user experience and strengthen your brand. Though there are more indicators such as App Launch Time and Active Users, the outlined indicators are the most important to search engines. Remember that you should not just launch the app and wait for results; rather, it should be marketed aggressively across all platforms such as social media and blogs.