If you are a brand manager and have not started marketing to millennials, you are losing on a great market segment. This population is very big and growing fast with about 80 million millennials in the US alone today. The millennials are edging out CEOs, top managers, and other staff at all levels. Therefore, if you are not marketing to them, the chances are that your market share will start shrinking sooner than later. In this post, we share the best strategies to market your brand to millennials.
Who are millennials?
These are the people born around the 1980s and have grown when technology has advanced so much. Unlike the previous baby boomers who worked so hard to invent most technologies, the millennials are part of this technology. They are well educated and take a global outlook because of their online upbringing. Their views are largely based on shared interests and, marketers must adopt completely new marketing methods to win and convert them to sales.
Best strategies when marketing to millennials
Outbound marketing is almost dead
The millennials are well educated and tech savvy in all aspects. As a marketer, trying to reach the millennials using the old push strategies will not bear any results. They are aware of the huge influence that social media and other online marketing platforms have and consider outbound methods such as print media as mediums with little impact. You must, therefore, strategize well to understand where exactly in the digital platforms they are and reach them creatively. For example, you will find most of them in social media groups formed around various objectives.
Leverage your inbound marketing by supporting their decision-making processes
Millennials live in the age of information where everything can be researched, and comprehensively too, with a few clicks. This has made them very independent and will always want to feel empowered. The marketing strategy you adopt should leave enough room for the millennials to carry individual research and authenticate what you post. For example, if a marketer is selling a new weight control product and indicates that it can help overweight people cut weight with a certain margin in a few weeks, be ready to demonstrate, give support, and link numbers to research. This calls marketers to take their work a notch higher to ensure they have quality products and give the right details because they will be counterchecked.
Develop a comprehensive social media strategy
Millennials are always on social media where they interact, share, and seek a solution to issues. By adopting an appropriate strategy on social media, you can penetrate such groups to understand their issues and offer solutions using your brand. Because they want to be close to what they cherish, join their discussions and try to shape them carefully linking back to your page. In fact, they will work very well as brand ambassadors for a reward.
When it comes to marketing a brand to millennials, you must be authentic, quality-driven, and personalized to win them. They want to feel and be part of the process. Whether millennials appear difficult to handle or otherwise, you have to establish a good method of marketing to them because their numbers are growing.