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What is the best digital marketing strategy to use for small businesses? This question keeps ringing at the back of brand and marketing managers amidst the current stiff competition in the marketplace. To drive higher conversion, savvy marketers put a lot of emphasis on remarketing. Remarketing entails advertising your products to people who already understand your brand. In many cases, remarketing targets those who interacted with your products and even came close to converting but never finished the process. Though it sounds simple, it is never easy especially to those implementing it for the first time. In this post, we explore the most effective remarketing strategies that every SEO professional should use.
Begin the remarketing strategy by tagging the right pages
The first step in every remarketing strategy is selecting the right pages for tagging. If you target the correct pages, the chances of driving higher conversion will be high. For people who want to get about 30% more leads in 3 months, the best pages to target are those of bounced visitors from the best landing pages. Besides, you can select the first two pages of every marketing campaign because the audience is likely to have advanced close to converting.
Avoid using the same marketing tactics on all clients
One thing that you must get right when working on a remarketing campaign is that clients are different and should be treated so. The campaign should, therefore, be designed carefully to ensure that every client’s needs are understood and met. For example, the remarketing team can evaluate the time visitors took on a specific product page, the actual page visited, and frequency. With this info, the remarketing team will be able to implement differentiated call-to-action depending on the respective client. Remarketing professionals insist that those working on remarketing should assess conversations to determine the best method of enriching the key objective.
You will achieve more by focusing on abandoned carts
One way of telling that a client is very interested in your product is checking the extent he went in the conversion process. In particular, you should look for clients who went all through the campaign but abandoned the cart a step to conversion. Possible reasons for such abandonment may include disruptions and lack of enough funds. When you remind such clients about the product that they went very close to buying, the chances of making a sale will be very high.
Get relevant offers to repeat clients
Because the clients you are targeting never completed the process when they visited last time, it is important to give them a reason to complete in the remarketing campaigns. Special offers and discounts will give new meaning to the target clients and encourage them to buy. For example, tell the clients that you are offering them a 5% discount on the price tag to guarantee them some saving and extra value for money.
Conclusion
When planned and conducted well, remarketing might be the ultimate lever to help you realize higher sales. Though you can focus even on those who had converted depending on the type of product on offer, more conversion will be realized if you target high potential clients.
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