Social media marketing has always been lauded as one of the modern day must haves for any online marketing campaign. It has a huge power for returns, but starting out without experience can be particularly difficult. It is important to understand the basics before beginning a campaign, in order to get the most out of it. Here are some of the basic rules of social media marketing.
To succeed with social media marketing, there is a need for more listening and less talk. Instead of simply positing, read the online content of the target audience and join discussions in order to learn from them what is important. It is only then, that one can be able to create content that should be able to add value to the lives of the target audience, and not clutter it. To achieve this, good and quality content have to be produced. Not forgetting, it has to be unique too.
When it comes to social media marketing, it is better specializing on a single thing, rather than being a jack of all trades. Any strong brand building process requires a highly focused content and social media marketing strategy. This has a better chance of success than a broad strategy which attempts to be everything to everyone.
It goes without saying that quality is one of the cornerstones of any good social media marketing campaign. Quality always trumps quantity. It will be more useful for the business to have only a thousand online connections people who read the content, shared and talked about it with their friends, rather than to have tens of thousands of visitors who will disappear after the initial connection.
Just like any other marketing strategy, the success of a strong social media marketing will not be seen overnight. While it is possible to catch the occasional break and experience success, the true returns will take time to be seen. One will, therefore, need to commit to the long term in order to experience results.
Done correctly, social media marketing is the gift that keeps giving. If one publishes good content to their audience of quality followers, it is then shared on the various social media sites like Twitter. LinkedIn, Facebook, blogs and so on. The sharing and discussing of content opens up new entry points search engines like Google to create more ways for people to find this content, and the cycle continues.
Influence is important if one wants to make a move on the social media field. Take some time to look for people who wield some influence in that field, people who have a quality following and who are likely to be interested in the products the company has to offer. Work hard to build relationships and connections with these people. When one gets on the radar of industry influencers, they become an interesting source of information, and might share the content with their own audience which could be useful for the business, putting it in front of a larger audience.
Perhaps the most important rule is the fact that social media marketing should be more than just posting information about products. Add some value to the content in order to attract and retain the attention of the audience.