Over the years, Quora has emerged as a great option for seeking in-depth answers to problems from professionals. Unlike organic searches that always generate numerous results with many of them completely unrelated, it is different with Quora. Because of their emerging relevance, marketers are using them to drive traffic and raise conversions. For most of the people, the question is how to use Quora as an internet marketing tool to drive more traffic and conversions.
Focus on your individual area of strength
To answer questions, win traffic and conversions, you must talk authoritatively. You need to cultivate the element of trust in the community so that they will keep coming back for more. Remember that though you are a professional in one area, it does not necessarily mean you command authority in it. Rather, the best area that one should focus on in Quora questions is the business niche, personal interest, and hobbies. Even within the specific niche, people are advised to become more specific to attract quality traffic. For example, if you are handling the healthcare niche, the best approach is narrowing down to sub-niches such as pregnancy, weight management, infectious diseases, and other areas.
Select questions in your niche and area of focus
Because you have narrowed to the area of interest, you have to select related questions. The answers you generate must be looked at as a form of content marketing to make meaning for your strategy. Unlike other methods that demand a lot of focus on keywords, you get extra flexibility in Quora. Make sure to include links pointing to your page so that readers can follow back to get more or connect with you.
Only pick recent questions that have a lot of views
The best questions that will help you drive additional traffic are the most recent ones. If a question is old, the chances are that it has already served the intended purpose and is no longer relevant. Besides, the questions should have a lot of interest. Select questions that have more than 10,000 views because it means the subject, content, and issues involved are of great interest. By providing better answers, the bulk of followers will come to check what you provide. However, you need to be extra patient.
Link questions with data sources and provide more in your site
Your answers will be considered of higher quality if they are linked to professional data sources. A question on diabetes should have data from research institutions with appropriate links for readers to follow. You could even make the answers extra authoritative by linking them to images and infographics. To drive more traffic, consider doing more work and asking the readers to follower back. This will be your chance to inform them more about the question, topic, and need to use your services or buy products on sale.
Note that most people looking for answers on Quora want to get a personal connection with you. The answers should, therefore, take the form of a direct conversation. Do not fail to take a personal opinion and support it with data especially when handling controversial topics. Besides, you should remain consistent in answering questions on Quora to drive higher traffic and conversion.