Since Instagram introduced the new algorithm, getting content on the front pages has become increasingly difficult. Everything is no longer arranged chronologically and marketers have to put a lot of effort to get high visibility. For marketers targeting to reach as many people as possible, the question is how to get a brand’s content in front of a bigger audience, build a community, and drive conversion.
How does the Instagram algorithm works?
Social media platforms and other search engines have followed Google footsteps of redefining their search indices to ensure quality drives ranking. For Instagram, the new algorithm ranks higher content that delivers greater engagement, interaction, and articulate timing. Because of this, posts are no longer getting organized depending on the time they were posted, but based on how Instagram thinks about them.
Here are the best strategies that will help to make your content seen in front of your clients’ feeds.
Always generate high-quality content for your Instagram
Prior to the introduction of the Instagram algorithm, your account could simply get a lot of followers by posting many videos and images. However, this no longer works. Instagram now ranks posts depending on interests and likes. Therefore, if you are posting less valuable content that does not interest anyone, it will rank very poorly. To ensure that your images, videos and posts are of higher quality to support your online marketing campaigns, consider tailoring them to the targeted audience.
The main key to quality content is to make your pictures and videos look tailored specifically for the audience. For example, you can ensure that the posts have unique colour themes to make them visually pleasing. During the summer, bright colours and patterns are dominant for images while red is preferred for holidays. To increase interest in your pages, make sure also to include a theme that makes the page look organized and consistent.
Promote the content on other platforms
To get ranked at the top, you need to direct the target audience to your page. On Instagram, the first hour of posting new content is very critical because the post receives the highest number of comments and likes. To raise the number of likes and comments, you have to promote the post on other social media platforms such as Snapchat, Facebook, and Twitter. This will leverage the post and drive traffic to your Instagram profile.
Make sure to call your followers to action
Once followers land on your profile, make sure to call them to action to raise the chances of getting featured higher on their feeds. This can take the form of tagging your friend, double tapping or commenting about your favourite among others. When people read through your post regularly, the algorithm will interpret that to mean they are interested.
Use leads and influencers in the targeted niche
When you want to increase the reach of a brand on Instagram, using influencer marketing will be very helpful. More people believe the recommendations they receive from people who are familiar with them. Besides, content from influencers has a higher likelihood of showing on the feeds because the engaged audience shares similar interests and other characteristics.