SEO is now a crucial component to any business or brand who wants to enjoy long-term success on multiple search engines. SEO is all about optimizing your website so that it enjoys higher placing in search results. Local SEO depends on geographical modifiers. Consequently, you are likely to see phrases or ‘placements’ under the organic search with your company’s name and location. For example, “Lee’s Steak House at 112 Kallang.” And it comes along with the operating hours and contact number.
However, several myths have appeared where local SEO is concerned, and these include:
Failure in claiming your page online means the business is not ranking anywhere
Don’t believe in any messages or calls that says your business could not be ranked if you do not adopt local SEO. Check whether the call you received is from an authorized and credible company or organization. What such individuals are doing is equivalent to robo-calling. Moreover, if you could not be ranked for a local SEO, there are many other normal SEO strategies that you can adopt to rank your brand.
Posting on Google+ improves ranking
If you post in Google+ as an individual, they will appear under your own name instead of a brand name. Posting it this way hinders the public from knowing your company’s existence and it do not do any advantage on SEO point of view. However, there is definitely a way to use Google+ as a social media marketing platform for you to build a link building strategy. Simply by posting the URL from your website in your brand page helps in creating a back link. And this helps in improving your SEO rankings.
Google listing is the best strategy for boosting SEO
You can boost your SEO using various other strategies. Don’t feel restricted thinking that Google listing is your only path for boosting SEO. Other strategies include the input of good content and also ensuring that your content is unique. Not forgetting, a mobile friendly website plays a huge part in improving your SEO efforts too.
The aforementioned are just but a few of the myths that we have highlighted. It’s untrue to believe that by using of links and social media are not part of the SEO strategy anymore. In conclusion, avoid believing local SEO myths that you hear and ask a professional SEO consultant for advice.