Gone are the days of traditional marketing techniques. The modern world relies heavily on the mass popularity of social media. Read on to know how social media is becoming an increasingly powerful marketing tool that has changed Internet Marketing in Malaysia.
1. A feeding ground for industry insights
One of the best ways in which you can gather information directly from your target audience is by listening to real, candid conversations that they are having. This has been made possible today through social media management tools. These tools will help you in listening to the trending conversations that are taking place within your target market. This is an excellent way in which you can determine the title of your next blog. On top of that, the best thing is that you can do all of this for free.
2. Making cold-calling cool
There are a number of people who believe that cold calling a dead phenomenon, but it is not true. It simply has taken a new approach. In today’s world, you can easily join groups where your target audience regularly visits and place your brand there without even raising an eyebrow. When you connect directly with your customers, it is a very special experience for both parties.
3. Provides you with street credit
If your company is not active on social media or does not have an account on any of the social platforms, it is like calling for a slow death. This is because all of your competitors are marking their presence on social media and increasing their visibility, which will go a long way in making them successful. If you are not on any social platform, it is almost equivalent to not existing at all in today’s era.
4. Doing more for less
You can directly reach your target audience by putting up quality content on your website. This reach will be hard to replicate if you decide to do it through any other platform. You can add in some money for running advertisements in order to give your campaign more of a push and voila! You will have a very targeted advertisement running for a very nominal cost as compared to any other marketing channels.
5. Links you directly with the industry giants
When you link up with industry leaders through the social media platform of your company, you are building a huge network that will be seen by your customers as a very positive sign.
6. Improves search engine results
One of the best tactics that you can employ in order to reach the top of search engine results is through social media accounts. The search engines do not only pull out the content that has been search engine optimized, but also look out for posts put up on social media platforms related to the product that you are marketing. You will have a greater chance of improving your search engine ranking if you have well linked social media accounts connected to both your website and blog. For other ways to improve on your SEO, go to an agency specialising in SEO in Malaysia to help you.