There are many questions about social media marketing and normal marketing. Marketers and especially new business owners are wondering which one of the option might be the cheapest and best to use. A group of people will think that normal marketing helps in reaching out to more people whereas others think that the use of online marketing is a much cheaper option and it helps in targeting the right audience.
Here are a few facts about these two marketing options to help in making the right marketing efforts for businesses.
The normal marketing
Normal marketing is basically about the marketing strategies that most people know of today. This type of marketing is also known as the printed marketing, usually printed in the newspapers and magazines. Other than printed, they are also often displayed on the television. This type of marketing is typical as seen by the public, including both who are interested or not.
This can be an effective type of marketing strategy for brands like fashion and accessories industry where they seek attention from the general public of their apparels. However, this type of marketing does not come cheap and not every businesses has the marketing budget for it.
Social media marketing
As technology advanced through the years, the use of social media marketing has tremendously increased. Marketers and business owners are now looking into new ways to market their product and services online through campaign advertisements also known as pay per click. These type of campaign can be done in platforms such as Google, Facebook, Instagram, LinkedIn and much more.
This type of marketing is usually effective as it targets the specific group of people who are interested in such products and services. However, it is important to note that there are many factors that affect the pay per click strategy. Hence, one needs to know the correct techniques of optimising the ads to see the desired results.
Is social media marketing cheaper?
Do not get easily deluded by the common myth of internet marketing that it is entirely free. They do cost, but in a lighter note, it does not cost as much as the normal marketing. Money spent are being used to get the advertisement published and to hire a professional who has experienced in handling advertisements to assist with the marketing campaign.
The cost difference between the normal marketing and social media marketing is huge. Social media being the cheaper option, has since then attracted many businesses to advertise online. Not only does it bring leads but it has proven to be an effective form of marketing as it helps in turning these leads into customers.
Social media marketing benefits
There are many benefits when it comes to marketing campaigns on the social media platform. Some of the benefits are:
- You will be able to reach a much more targeted audience with social media marketing compared to a mass audience via the normal marketing. Businesses get to save cost on unnecessary advertising on people who are not interested in the product and services.
- It is cheaper to start an online marketing campaign. Most often, the normal marketing will incur in more hidden charges such as a service fee. Not only is social media marketing cheaper, businesses will also get to track in detail about the consumer behaviour through the use of Google analytics – which is something that the normal marketing could not offer.