Google collected data about a website based on the keywords that were used on its pages. Conversely, websites were ranked based on how they utilised their target keywords. This method seems to have died off only when you utilize keywords which aren’t in demand or what people are actually searching for. But this does not mean that Search Engine Optimisation (SEO) is dead. Of course, there are still many digital advertisers who hold keywords in high regard.
Nothing is ever dead in the digital world – just different
Many articles and blog posts out there claim that SEO is dead. They say that SEO is no longer required. But in fact, it is all about relevant, good and quality content now.
There are many benefits of SEO that can help your business to scale new heights in the digital marketing world. SEO courses or services are not only cost-effective, but also customizable. Google and other search engines still rely on keywords to figure out what your business actually does.
So is SEO worth the money?
It is still worth the investment but it can be somewhat of a pain to get going. Generally, SEO is meant to improve traffic to a site and the site owner often needs to create new and relevent content. You still need to use content to establish yourself as a leader in your niche.
For this reason, you should focus on publishing articles and videos that answer important questions that your target audience wants to be answered. Combining this with a few SEO strategies will definitely lead to success of your business.
Other than content, you will still need to consider other SEO best practices. One of the search engine best practices is the On-Page Optimisation. Essentially, this is the recommended practice for writing an article that is optimised for search engines. This includes things such as how to structure your title, how to format your texts and many more. In additional to this, make sure your site loads faster and is also mobile-friendly, as it will benefit your business tremendously. Google favours mobile-friendly sites that loads faster.
No doubt, SEO is still required to grow your business.